Episode 120: 4 Mistakes to Avoid With Your Own Lash Product Line with Beauty Boss Michelle Rath
What you will learn from this episode:
- Discover the top 4 mistakes to avoid when starting your own lash product line
- Learn the behind-the-scenes secrets that most beauty professionals are naive to and don't know about when buying products
- Hear about the importance of product knowledge in operating your beauty business
When running a beauty business, there are ways to scale your income and leverage your time. One of the best ways to increase your income and brand prestige is with your own product line. As with any business endeavor, you can learn the hard way from your mistakes or succeed faster when you learn from others.
In this episode, Michelle Rath, CEO of Sinful Lashes, will share her knowledge and experiences to reveal the top mistakes to avoid when creating your retail product line. Michelle founded Sinful Lashes after a successful career as a Hollywood Stylist in the entertainment industry. In 2011 she wanted a change and took an eyelash...
Episode 119: 3 Tips for Starting Your Own Product Line with Beauty Boss Mirka Pittnerova
What you will learn from this episode:
- Discover how you can increase your income with your own product line.
- Learn what to look for in a product line to scale your business.
- Hear lessons learned in growing a prosperous beauty business.
Mirka Pittnerova is the founder of "Beauty by Mirka," part of Celo Tan & Lash Ltd.
Mirka started as a beautician in 2010 when she opened her beauty salon in Windsor with her partner.
She is a guest speaker at global beauty events. She has won top lash artist awards year after year in competitions. She has been featured in many magazines, including the Lash Inc Italia magazine, in Lash-Ed magazine, OK magazine, and more.
Her online courses have been selling worldwide since the day she opened. Mirka is a published author; her books can be found online as eBooks and paperbacks.
Topics Covered:
01:16 - How did Mirka Pittnerova enter the beauty industry
03:26 - Her top advice for others
07:18 - What to do to stay relevant
...Episode 118: Learning to Pivot Your Business Model for Success with Beauty Boss Miriam Grice Richardson
What you will learn from this episode:
- Discover how you can focus on one skill and leverage it for maximum growth.
- Hear how a successful beauty boss pivoted her business model to achieve a healthier work-life balance.
- Find out the best way to develop your skills for more confidence.
How often do you feel like you are spread too thin and barely have time for yourself?
Is imposter syndrome keeping you down, or you don't feel confident in your skills?
Perhaps you have difficulty finding clients and making your expertise known.
Miriam Grice Richardson is one of the UK's leading professionals in Semi-Permanent Makeup; Miriam is the trusted face of long-lasting beauty. With over 20 years of experience in the beauty industry, Miriam is a pioneer in discovering some of the most refined and delicate techniques taught by skilled artists from all over the World. A champion in advanced aesthetics best practice, not only does she perform these techniques in her work, but...
Episode 117: Why Email Marketing Works with Barbara Murphy-Shannon
What you will learn from this episode:
- Find out how email marketing can grow your beauty business
- The email must-haves to get a higher click rate for client appointments
- How to turn email readers and subscribers into buyers
Do you remember when recently, everyone panicked from a sudden shutdown of several social media platforms, including Facebook, Instagram, and more?
It seemed like their business was in trouble, and they didn't know what to do because all of their communication/marketing strategies relied solely on those social media platforms.
Yes, as you know, nothing lasts forever. We don't own those platforms or our contacts on those platforms. Therefore, getting your prospective clients and customers' email addresses is essential so that you are not dependent on the "borrowed land" of social media.
In this episode, we will review the importance of email marketing and tips on using this tool to nurture prospective clients on their buying journey for...
Episode 116: The 3 pieces of beauty business advice I wish I knew soon
What you will learn from this episode:
- A perspective shift to help beauty bosses reach their goals faster
- Find out how your marketing must evolve for you to stay relevant
- What holds most beauty professionals back from the success they want (hint: it isn't talent, skills, or marketing)
Wisdom comes from various life experiences and embracing different perspectives.
Building a beauty business is a process, and learning from the knowledge of others is recommended along your journey. Since starting a new business can be very challenging, I've had to re-learn some life and business lessons while managing my expectations.
In this episode, I share 3 pieces of beauty business advice I wish I had known sooner. I'd love to hear any lessons or words of wisdom you have to share if you want to reach out and message me on Instagram or Facebook.
Topics Covered:
01:05 - Is it bad or beneficial?
01:52 – Different perspectives in business
02:05 – Relationships lead...
Episode 115: The Lies of Video Marketing
What you will learn from this episode:
- Learn about misconceptions that keep beauty business owners' holding back on video marketing.
- Find out how to build confidence when delivering a message to prospective clients and viewers.
- Hear about a simple system to help your beauty business get seen more and convert your audience into paying clients.
The last two years have felt like a carnival circus roller coaster, where the scariness is more from the shady mechanics that you know would never pass any actual safety inspection than the ride itself.
Despite the reduced organic reach and rising ad costs, video marketing is still going strong.
In fact, the Instagram feed is pretty much 80% video now.
And all other platforms such as Linked In, Pinterest, TikTok, Youtube, and Facebook use video.
But there are some misconceptions and some lies about video marketing.
If you are like most people, you've thought or told yourself at least one of these lies...
Episode 114: Harnessing the Power of Social Selling with Sheila Bella
What you will learn from this episode:
- Learn how to sell online and prequalify your prospective clients.
- Find out how to start the sales conversation without seeming pushy.
- Hear about the mistakes people make when direct messaging (DMs) prospects.
Have you ever had a bad experience with a pushy salesperson?
Do you worry about feeling "salesy" when talking about your services to prospects on social media?
Are you ready to turn more of your social media followers into buyers?
Would you like to know the tips and best practices for social selling so you don't leave money on the table?
Beyond selling, how do you have meaningful interactions and engagement with prospects that position your services or product as a solution to their problem?
In this episode, Sheila Bella shows you how to treat social selling the same way you would treat selling your services in person. When you remember that a prospect is a real person, you...
Episode 113: The 3 Must Have Types of Videos
Have you been doing videos for your beauty business?
Did you know that 86% of prospective clients watch a video to learn about a brand before making a buying decision?
For most beauty professionals, we show a lot of before and after pictures on social media, but what is essential is a video where they can get to know your personality or possibly see the service in action to overcome their deeper concerns/objections.
In this episode, you will learn:
· The top three must-have videos for your marketing strategy
· Learn the social media updates that will help maximize the visibility and exposure of your beauty business for more clients.
· Rethink the ways you sell your products or services online
Topics covered:
01:58 – Statistics that back up the need to do more videos to reach more prospective clients
03:55 – Understanding brand awareness on social media
05:29 – An unbelievable success story from a 15 second IG Reel
07:08 –...
Episode 112: Omnipresence For More Clients
In this episode, you will learn:
- How to be the top of mind as the go-to beauty professional in your area
- The three characteristics needed to achieve omnipresence for your business
- What helps to build trust with prospective clients and turn them into buyers of your services
1:02 - The number of exposures to your brand that is required for the prospects to become buying clients
2:05 - What omnipresence is and its importance in your business
3:05 - 3 essential characteristics in being omnipresent
7:41 - The positive aspects of this brand exposure
9:16 - A story about being relevant and frequently visible
11:12 - The different platforms you could have a presence
12:24 - Undeniable costs of trying to be omnipresent
14:30 - Special announcement
"I always say focus on one platform and really get that going before you spread yourself too thin." ---April Meese
"When you are omnipresent with your brand, the subconscious then affects the conscious. The...
Episode 111: The Must Do's for Live Videos
What you will learn from this episode:
- Hear about the importance of videos in growing your beauty business.
- Learn the three P's that are essential when using video marketing to get more clients.
- Uncover how to boost your confidence in front of the camera.
- Discover key tips on setting up your virtual "stage" to have an impeccable viewer experience.
Are you a camera-shy beauty business owner who wants to get seen more on social media?
Are you ready to tap into the power of video to help your beauty business get more exposure and attract more clientele?
As video dominates the internet, it is difficult to deny the stats that confirm that your prospective clients consume this type of entertainment/media the most. Most people don't go a day without watching some kind of video. Yet, many beauty professionals use images as proof of their skills and a way to attract new clients to book appointments. The simple truth is that your prospective clients need to get to know...