Episode 113: The 3 Must Have Types of Videos
Have you been doing videos for your beauty business?
Did you know that 86% of prospective clients watch a video to learn about a brand before making a buying decision?
For most beauty professionals, we show a lot of before and after pictures on social media, but what is essential is a video where they can get to know your personality or possibly see the service in action to overcome their deeper concerns/objections.
In this episode, you will learn:
· The top three must-have videos for your marketing strategy
· Learn the social media updates that will help maximize the visibility and exposure of your beauty business for more clients.
· Rethink the ways you sell your products or services online
Topics covered:
01:58 – Statistics that back up the need to do more videos to reach more prospective clients
03:55 – Understanding brand awareness on social media
05:29 – An unbelievable success story from a 15 second IG Reel
07:08 –...
Episode 112: Omnipresence For More Clients
In this episode, you will learn:
- How to be the top of mind as the go-to beauty professional in your area
- The three characteristics needed to achieve omnipresence for your business
- What helps to build trust with prospective clients and turn them into buyers of your services
1:02 - The number of exposures to your brand that is required for the prospects to become buying clients
2:05 - What omnipresence is and its importance in your business
3:05 - 3 essential characteristics in being omnipresent
7:41 - The positive aspects of this brand exposure
9:16 - A story about being relevant and frequently visible
11:12 - The different platforms you could have a presence
12:24 - Undeniable costs of trying to be omnipresent
14:30 - Special announcement
"I always say focus on one platform and really get that going before you spread yourself too thin." ---April Meese
"When you are omnipresent with your brand, the subconscious then affects the conscious. The...
Episode 111: The Must Do's for Live Videos
What you will learn from this episode:
- Hear about the importance of videos in growing your beauty business.
- Learn the three P's that are essential when using video marketing to get more clients.
- Uncover how to boost your confidence in front of the camera.
- Discover key tips on setting up your virtual "stage" to have an impeccable viewer experience.
Are you a camera-shy beauty business owner who wants to get seen more on social media?
Are you ready to tap into the power of video to help your beauty business get more exposure and attract more clientele?
As video dominates the internet, it is difficult to deny the stats that confirm that your prospective clients consume this type of entertainment/media the most. Most people don't go a day without watching some kind of video. Yet, many beauty professionals use images as proof of their skills and a way to attract new clients to book appointments. The simple truth is that your prospective clients need to get to know...
Episode 109: Text Messaging in Beauty Business to Reach More Clients
What you will learn from this episode:
Discover the growing popularity of text messaging marketing to get more clients.
Understand why mobile marketing is a great additional tool for growing your beauty business.
Learn how mobile marketing has higher open rates than email and more visibility than social media posts so that you can have better communication with your clients.
Hear about setting up incentive promotions to get more prospective clients in your database and send out special messages for birthdays and holidays so that the client is more connected with your beauty business.
Find out how the whole messaging process can be timed and set up in advance so that you have a marketing funnel that is always working for your business.
Have you noticed that people rarely leave their homes without a mobile cell phone, and we all are constantly using and looking at our phones?
Mobile text messaging has been very useful as a business marketing...
Episode 110: Beauty Boss Series Interview on Lessons in Life and Business with Paula McDonald
What you will learn from this episode:
- Hear about how to turn work into play and keep the fun.
- Learn the low to no-cost client-generation strategies to grow your beauty business that Paula used in her business.
- Uncover how to scale your business with a team member, keeping you in your genius zone.
Are you having doubts about yourself and still scared to try new things?
Are you ready to drive out your fears and open up yourself to greater possibilities of scaling your business?
Paula McDonald is an award-winning permanent makeup artist and a master trainer for plasma. She is also the owner of Dermica Beauty.
In this episode, Paula tells how she got started in the PMU industry by acquiring an apprenticeship after being a client. This unique experience and her art background helped her start and grow her own beauty business. As her company continues to evolve, she is proud of what she has today.
You'll hear her talk about how not every day is sunshine and rainbows, but...
Episode 108 Optimize Blogs and Vlogs for Brand Awareness with Jamie Stone
What you will learn from this episode:
- Hear about how a blog/vlog can bring you more clients and how you can stay consistent with your blog.
- Find out how to create a unique voice for your brand and get new prospective clients to seek you out.
- Learn how to get your blog or any content you create to rank higher in Google searches.
Do you want to be known as an expert in your area?
Do you have insights to share about your services and industry that could increase brand awareness but haven't let others know about it?
Do you want brilliant ideas for promoting your blog to grow your business?
My guest, Jamie Stone, is a Former beauty publicist/social media expert, turned blogger, and now a podcaster.
After years of working on the PR and marketing side of the beauty industry, she took her insider knowledge and started HonestlyJamie.com, where she uses her former background to decipher between which products really work and what's just marketing magic.
In addition to...
Episode 107: Top 3 Keys for Beauty Biz Success
What you will learn from this episode:
- Know the 3 keys to success and how to apply them efficiently to achieve your destiny.
- Where all goals should start to ensure exponential growth
- How to create more of the results you desire in your business & life
Does your business model align with your goals?
Do you have the right system to support the accelerated scaling of your business?
Are your business skills up-to-par with your current stage of business?
In today's episode, April discusses how to manifest your business goals. What influences our decisions? How will other people's beliefs affect ours? What are the actions we need to take to materialize our dreams?
Topics Covered:
01:40 - What to do beyond setting goals at the start of every year
02:56 - Introduction on the 3 keys to success based on studying Millionaires
03:54 - April's account of how she was able to raise her prices and improve her profits
06:02 - Understand the different stages...
Episode 106: The Importance of Mentors and Relationships with Victoria Racca
What you will learn from this episode:
- Find out how a mentor can help you clarify your goals, be consistent, and hold you accountable for success.
- Hear how you can open your mind to more impactful possibilities and uplevel your beauty business dreams.
- Learn how to create connections, partnerships, and collaborations for your business' growth.
Have you thought about hiring a mentor to help guide you and your business to the next level?
Are you nervous about investing in your business or yourself?
Do you find it challenging to connect with people for possible partnerships and collaborations?
Victoria Racca, a.k.a Victoria Glam, owns the Microblading Institute in Louisiana, with affiliates in Texas and Florida. She also owns brow sister PMU products, and they manufacture pink gel, the new anesthetic.
In today's episode, Victoria shares her inspirational journey of investing in mentorship that allowed her company to grow from what it used to earn to way...
Episode 105: Tik Tok, IG Reels, and Short-form Video with Kayla Hertz
What you will learn from this episode:
- Discover practical tactics, tricks, and tips for TikTok and IG Reels so you can communicate in seconds what you want your audience to know.
- Find out why you should consider reposting and repurposing your old videos in short-form style.
- Learn how you can use hashtags to find the right people, and pique their interest, so they ultimately do business with you.
With people’s short attention span, how do you capture attention?
Are you worried that you can’t do TikTok videos and Instagram Reels because you feel awkward dancing or creating video content on these platforms?
Do you want to work smarter to create videos that genuinely resonate with your audience?
Kayla Hertz is a Lash Artist/Educator and Esthetician in Vancouver Washington and the owner of KK Artistry. She joined the beauty industry in 2015 and specializes in classic and volume eyelash extensions and brow shaping/waxing. Kayla is an educator...
Episode 104: Self-Awareness & Discipline for Success with Beauty Boss Jody Stoski
What you will learn from this episode:
- Discover the best way to guard yourself against negativity and instead focus your energy on growing your beauty business.
- Hear how extreme self-awareness can help take your business to a new level.
- Learn how specializing skills create a loyal client base for your beauty business' success rather than offering generic services.
Do you want people flocking to you and creating buzz for your services with constant referrals?
Do you want to become an industry leader and create a loyal client base?
With popularity comes haters, so how do you create a buffer from the negativity and remain undaunted from all the criticisms thrown at you?
Are you ready to find out how to become self-aware so that you can become a stronger beauty business owner?
Jody Stoski is an AAM Certified artist with over 15 tattoo and makeup artistry course certifications and over 13 years of experience in the cosmetic and paramedical tattoo industry. After...