What you will learn from this episode:
It's easy to go along with the flow and ultimately give up when faced with seemingly insurmountable circumstances. Taking a stand on an issue or standing up against "a giant" is never easy. There will be moments of doubt and maybe fear. Even with the best intentions, others may dampen your spirits and try to dissuade you from pushing through.
But when you fight for something beyond yourself and honestly believe you can create a significant difference in the lives of others, then you must find a way to champion the cause.
Even amidst the threat of imprisonment, Vicky Martin remains steadfast in her desire for change. She has started...
What you'll learn from this episode:
Changes are inevitable. Many changes are happening around social media and these other platforms, as well as Google and Apple. Whether we like it or not, we must adapt to these changes so you can continually evolve, innovate, and grow your beauty business. These updates will affect the way our brand gets clients from a visibility perspective. Plus, the changes will affect how we connect, nurture our clients, and stay top of mind for our client's buyer journey.
Make sure you listen to this episode to prepare for how these changes will affect your business, catch up with what's new, see what works, and...
What you'll learn from this episode:
Hayley Johnston runs an agency called Piper & Co Digital, a full-service digital agency based in Sydney, Australia – serving people and brands worldwide.
The agency was born out of a passion for marketing and lifestyle. They work hard. And play harder. They believe great work comes from diversity of every kind and that diversity breeds creativity. With team members from various locations worldwide, they have diversified experts with proven and stellar results time after time.
They do everything from Facebook advertising to Google advertising, social media content creation, web design, funnels, basically anything digital you can think about.
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What you will learn from this episode:
In the beauty business (and in life), time is your greatest asset other than your health. The more time you can save with each procedure, the more clients you can serve, and that means more revenue flowing to your business.
How do you make all these happen and make the time-saving process a part of your daily system?
In this episode, beauty artists and professionals Karen Betts, April Meese, Vicky...
What you will learn from this episode:
Terry Lively has been in the cosmetic and traditional tattoo industry for over 20 years. She is a certified trainer member with the Society of Permanent Cosmetic Professionals. Additionally, she is a SPCP approved member supplier.
Terry specializes in 3D areola tattooing for breast cancer survivors and has referred clients from over 15 surgeons in Texas.
Have you ever thought about creating a YouTube channel? Let Terry give you a few tips and pointers on her lessons over the years with her Youtube...
What you will learn from this episode:
In today's episode, beauty artists and professionals April Meese, Vicky Martin, Karen Betts, and Kate Shaughnessy share valuable marketing tips to help you increase efficiency and effectiveness in your beauty business.
Topics Covered:
01:00 - QR codes and how to use them for more testimonial reviews
05:06 - Automating your beauty business with Messenger bots
10:31 - Timely hashtagging to get more clients
14:01 - How to enhance your videos with subtitles
Key Takeaways:
"You can create a QR code which...
What you will learn from this episode:
Summary:
Lindsaya VanDeusen is a licensed cosmetologist for over 16 years. While on her wellness journey, she found a company (Kemon) whose philosophy and vision aligned with her. Throughout the time, she has been able to use her success to help teach others how to make a true living-wage in an industry riddled with small paychecks, little security, and no benefits.
What began as a career of wanting to make people feel FABULOUS transformed into feeling fulfilled by teaching others. As she advanced professionally, from an educator to the Kemon...
What you will learn from this episode:
With the new IOS privacy already rolling out, how might it affect your advertising and overall marketing strategy? From a personal standpoint, it is a good idea to have more privacy. On the other hand, looking at it from the perspective of a business that advertises, that's where the challenge lies.
This new IOS privacy change affects every platform that uses pixels. This means that it will not be able to track the conversion of our potential clients the same as before if the prospective client decides to opt-out of the shared data.
This could potentially affect the cost of ads, and acquiring a client will most likely get even more expensive....
What you will learn from this episode:
For 13 years, Paul and Tussanee Luebbers ran Integrity Lash, a premier 7-digit lash salon in Southern California. Over the years, Integrity Lash was recognized by Vanity Fair, Los Angeles Magazine, Pasadena Magazine, Pasadena Weekly, Brides.com, and others as one of the best of SoCal.
Salon Today chose Integrity Lash as one of the Top 200 salons in North...
What you will learn from this episode:
Have you wondered what marketing content is the most effective for your beauty business and the most efficient for meeting your marketing goal? Are you feeling spread too thin with your time working in & on the business? Is it necessary to be on all the social media platforms?
In this episode, April Meese is joined by beauty business experts Karen Betts and Vicky Martin, who share their best marketing tips, timely strategies, and proven practices. Hear them talk...
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