Episode 84: Facebook/Instagram Ads versus Google Ads with Hayley Johnston

Jul 26, 2021

 

What you'll learn from this episode:

  • Find out how Facebook ads differ from Google ads.
  • Hear the advantages of using each advertising platform to know which is best to achieve your beauty business goals.
  • Learn how to create and then optimize your ad to target ideal clients who will purchase or book an appointment.

 

Hayley Johnston runs an agency called Piper & Co Digital, a full-service digital agency based in Sydney, Australia – serving people and brands worldwide.

The agency was born out of a passion for marketing and lifestyle. They work hard. And play harder. They believe great work comes from diversity of every kind and that diversity breeds creativity. With team members from various locations worldwide, they have diversified experts with proven and stellar results time after time. 

They do everything from Facebook advertising to Google advertising, social media content creation, web design, funnels, basically anything digital you can think about.

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Episode 17: Goal setting for 2020

Feb 06, 2020

 

Why you have to check out today’s podcast:

  • Learn why reviewing highlights from the previous year is always important in setting your goals for the new year and how to effectively do it
  • The reason why a written vision is beneficial in defining your goals
  • Discover the importance of identifying obstructions, distractions and any roadblocks that will keep you from reaching your goals and how to navigate past those

 

Summary

Now that we’re done in identifying the upcoming marketing trends for 2020, it’s now time to do another critical yet powerful task for your business – goal setting.  When you set your goals, you are getting countless benefits for your business – focus, direction, clarity, control, motivation, personal satisfaction, purpose, etc.  The list is endless. 

With my mission to help you grow your business, I came up with this episode and workshop-in-one to discuss the highly regarded importance of goal setting. ...

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