Episode 87: Confidence to Raise Your Prices

Aug 24, 2021

 

What you will learn from this episode: 

  • Find out how you can achieve a better work-life balance by only having a few clients and still earning more profits in your beauty business.
  • Discover the 3 essentials for establishing higher prices so that you can strengthen your profits and help your prospective clients say yes to buying your products/services.
  • Learn how to develop an excellent money mindset so that you are not afraid of increasing your prices.
  • Understand how to lower your prospective client's perceived purchasing risk so that you get more yeses and sales of your service.
  • Hear about the pricing psychology of how you can anchor your prices to convey the service's value for more sales overall.

 

You may think having more clients means earning more; therefore, you may be afraid to raise your prices with the thought of potentially losing clients and income. But, on the contrary, you can make more money with less work because there's a more innovative way to...

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Episode 86: How to Start a Movement and Leave a Legacy

Aug 13, 2021

What you will learn from this episode:

  • How to create a significant movement even when you feel like all the odds are against you.
  • Find out how you can empower others to join you with collaborative action that champions a cause beyond yourself.
  • Learn to stand your ground even when others try to dissuade you from making things happen.

It's easy to go along with the flow and ultimately give up when faced with seemingly insurmountable circumstances. Taking a stand on an issue or standing up against "a giant" is never easy. There will be moments of doubt and maybe fear. Even with the best intentions, others may dampen your spirits and try to dissuade you from pushing through. 

But when you fight for something beyond yourself and honestly believe you can create a significant difference in the lives of others, then you must find a way to champion the cause.

Even amidst the threat of imprisonment, Vicky Martin remains steadfast in her desire for change. She has started a bit of a...

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Episode 85: Instagram & Google Updates With Video Marketing

Aug 04, 2021

 

What you'll learn from this episode:

  • Know what to look out for with the recent Instagram changes, so you create and post content that reaches your target audience.
  • Find out about the Google updates and how it affects prospective clients finding your website to have more possible conversions.
  • Learn how to navigate the new Apple iOS 15 changes with email delivery.

 

Changes are inevitable. Many changes are happening around social media and these other platforms, as well as Google and Apple. Whether we like it or not, we must adapt to these changes so you can continually evolve, innovate, and grow your beauty business. These updates will affect the way our brand gets clients from a visibility perspective. Plus, the changes will affect how we connect, nurture our clients, and stay top of mind for our client's buyer journey. 

Make sure you listen to this episode to prepare for how these changes will affect your business, catch up with what's new, see what works, and...

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Episode 84: Facebook/Instagram Ads versus Google Ads with Hayley Johnston

Jul 26, 2021

 

What you'll learn from this episode:

  • Find out how Facebook ads differ from Google ads.
  • Hear the advantages of using each advertising platform to know which is best to achieve your beauty business goals.
  • Learn how to create and then optimize your ad to target ideal clients who will purchase or book an appointment.

 

Hayley Johnston runs an agency called Piper & Co Digital, a full-service digital agency based in Sydney, Australia – serving people and brands worldwide.

The agency was born out of a passion for marketing and lifestyle. They work hard. And play harder. They believe great work comes from diversity of every kind and that diversity breeds creativity. With team members from various locations worldwide, they have diversified experts with proven and stellar results time after time. 

They do everything from Facebook advertising to Google advertising, social media content creation, web design, funnels, basically anything digital you can think about.

...
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Episode 83: How to Boom in the Treatment Room

Jul 21, 2021

 

 

What you will learn from this episode:

  • Discover about the "five P's" you need to do at the start of the procedure to set the tone, so clients know what to expect.
  • Learn techniques in drawing and designing permanent eyebrows to achieve the proper symmetry for both eyebrows quicker and faster.
  • Know more about the position, speed, and pressure for more pigment retention with your clients.
  • Find ways to properly deal with particular/challenging clients who insist on having their design.
  • Hear about how to set a standard with your clients so that they value your time.

 

In the beauty business (and in life), time is your greatest asset other than your health. The more time you can save with each procedure, the more clients you can serve, and that means more revenue flowing to your business.

How do you make all these happen and make the time-saving process a part of your daily system?

In this episode, beauty artists and professionals Karen Betts, April Meese, Vicky...

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Episode 82: Tips for Starting a Youtube Channel with Terry Lively

Jul 14, 2021

 

What you will learn from this episode: 

  • Learn how to create your own YouTube channel to gain more beauty business clients in no time.
  • Find out the tips and tricks for setting up your studio, tools, and equipment to get you started with your YouTube channel with low cost and minimal effort.
  • Discover content ideas so that you know what YouTube videos to create and keep your subscribers engaged with your channel by posting regularly.

 

Terry Lively has been in the cosmetic and traditional tattoo industry for over 20 years. She is a certified trainer member with the Society of Permanent Cosmetic Professionals. Additionally, she is a SPCP approved member supplier.  

Terry specializes in 3D areola tattooing for breast cancer survivors and has referred clients from over 15 surgeons in Texas. 

Have you ever thought about creating a YouTube channel? Let Terry give you a few tips and pointers on her lessons over the years with her Youtube...

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Episode 81: Quick Marketing tips with QR codes, Messenger Bots, Hashtags and Geotags

Jun 27, 2021

 

 

What you will learn from this episode:

  • Find out why you should take advantage of using QR codes and make the most of them for your beauty business.
  • Learn about the importance of automation and how Messenger bots can help you. 
  • Discover unique timing tips for hashtagging and get clients in specific locations with your social media posts.
  • Hear about current resources for creating captions/subtitles so that your videos get more engagement.

 

In today's episode, beauty artists and professionals April Meese, Vicky Martin, Karen Betts, and Kate Shaughnessy share valuable marketing tips to help you increase efficiency and effectiveness in your beauty business.

 

Topics Covered:

01:00 - QR codes and how to use them for more testimonial reviews

05:06 - Automating your beauty business with Messenger bots

10:31 - Timely hashtagging to get more clients

14:01 - How to enhance your videos with subtitles 

 

Key Takeaways:

"You can create a QR code which...

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Episode 80 Daring to Lead (excerpts from Brene' Brown) with Lindsaya

Jun 20, 2021

 

What you will learn from this episode:

  • Find out why it is alright to acknowledge the negative emotions you feel at this challenging time and hear ways to transform them into happiness
  • Discover Brene' Brown's teachings on rumblings, curiosity, and more so you show up better when life might trigger you.
  • Learn about the idea of grounded confidence, so you can design your mission statement with an empowering "I am" statement.

 

Summary:

Lindsaya VanDeusen is a licensed cosmetologist for over 16 years. While on her wellness journey, she found a company (Kemon) whose philosophy and vision aligned with her. Throughout the time, she has been able to use her success to help teach others how to make a true living-wage in an industry riddled with small paychecks, little security, and no benefits. 

What began as a career of wanting to make people feel FABULOUS transformed into feeling fulfilled by teaching others. As she advanced professionally, from an educator to the Kemon...

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Episode 79 How You Can Prepare Your Beauty Business For The New Apple Privacy Changes

Jun 12, 2021

 

What you will learn from this episode:

  • Find out important things to know about the new IOS data privacy changes
  • Check out what platforms are affected by the privacy changes to understand how to make the most of your advertising strategy.
  • Learn some of the best ways to navigate these changes on your social media platforms 

 

With the new IOS privacy already rolling out, how might it affect your advertising and overall marketing strategy? From a personal standpoint, it is a good idea to have more privacy. On the other hand, looking at it from the perspective of a business that advertises, that's where the challenge lies.

This new IOS privacy change affects every platform that uses pixels. This means that it will not be able to track the conversion of our potential clients the same as before if the prospective client decides to opt-out of the shared data.

This could potentially affect the cost of ads, and acquiring a client will most likely get even more expensive....

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Episode 78: Growing and Managing a Team for Your Beauty Business with Paul and Tussanee Luebbers

Jun 05, 2021

 

What you will learn from this episode:

  • Find out what you need to do when hiring and managing your team members so that you set the expectation for each of them right from the start.
  • Discover a 4-point managing system that eliminates competition and instead encourages collaboration.
  • Learn the common mistakes that most beauty business owners make when hiring employees.
  • Hear about how to get your staff to sell your products and services even without commission.
  • Get the inside scoop on what leadership skills you need to master for you to manage your team members so that your beauty business continues to boom.

 

For 13 years, Paul and Tussanee Luebbers ran Integrity Lash, a premier 7-digit lash salon in Southern California. Over the years, Integrity Lash was recognized by Vanity Fair, Los Angeles Magazine, Pasadena Magazine, Pasadena Weekly, Brides.com, and others as one of the best of SoCal. 

Salon Today chose Integrity Lash as one of the Top 200 salons in North...

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