Episode 120: 4 Mistakes to Avoid With Your Own Lash Product Line with Beauty Boss Michelle Rath

Sep 22, 2022

 

What you will learn from this episode:

  • Discover the top 4 mistakes to avoid when starting your own lash product line
  • Learn the behind-the-scenes secrets that most beauty professionals are naive to and don't know about when buying products
  • Hear about the importance of product knowledge in operating your beauty business

 

When running a beauty business, there are ways to scale your income and leverage your time. One of the best ways to increase your income and brand prestige is with your own product line. As with any business endeavor, you can learn the hard way from your mistakes or succeed faster when you learn from others.

In this episode, Michelle Rath, CEO of Sinful Lashes, will share her knowledge and experiences to reveal the top mistakes to avoid when creating your retail product line. Michelle founded Sinful Lashes after a successful career as a Hollywood Stylist in the entertainment industry. In 2011 she wanted a change and took an eyelash...

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Episode 109: Text Messaging in Beauty Business to Reach More Clients

Apr 23, 2022

 

What you will learn from this episode:

Discover the growing popularity of text messaging marketing to get more clients.

Understand why mobile marketing is a great additional tool for growing your beauty business.

Learn how mobile marketing has higher open rates than email and more visibility than social media posts so that you can have better communication with your clients.  

Hear about setting up incentive promotions to get more prospective clients in your database and send out special messages for birthdays and holidays so that the client is more connected with your beauty business.

Find out how the whole messaging process can be timed and set up in advance so that you have a marketing funnel that is always working for your business. 

 

Have you noticed that people rarely leave their homes without a mobile cell phone, and we all are constantly using and looking at our phones?
 
Mobile text messaging has been very useful as a business marketing...

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Episode 2: Using Video on Social Media for More Clients

Sep 01, 2019

 

Why you have to check out today’s podcast:

  • Learn the current trend in social media that will help optimize your business
  • Know the do’s and don’ts in preparing for a live video that will get you a positive audience response
  • Discover the different live video ideas and start applying them

 

Summary

As social media becomes a necessity in our daily lives, it is also primarily become part of business strategies.  There are various platforms to connect business owners with customers, to promote brand awareness, and to boost sales.  But what is working on social media today?  How does it work?  Tune in to this episode as April answers this question that will help build your audience, get more clients, and ultimately, grow your business.

 

“Always have a plan, have a strategy and know what you plan to talk about.”

- April Meese

 

Topics Covered:

01:09 – April answers the question from beauty professionals on the...

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