Episode 23: Are You Playing to Win or Are You Playing Not to Lose?

Mar 23, 2020


Why you have to check out today’s podcast:

  • Know the critical steps you can take if your business is struggling
  • Learn why we need to change in order to help our business
  • How marketing enables you to create awareness, capture your clients’ attention, connect with your clients, and convey the value of your services



In social media marketing, there are countless strategies that you can discover.  The challenging part is figuring out what will work and what will not for your business.  But the hardest part is adapting to its changes.  And change is inevitable in social media.  That’s why, as business owners, we also need to change, think and do things differently.  Are you taking appropriate actions to meet your goals?  But what if your business is struggling?  Will you be able to turn it around and save it from dying?

Don’t miss this episode and find out why it becomes harder to stand out in social...

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Episode 21: Social Media Changes and What You Need To Know

Mar 16, 2020


Why you have to check out today’s podcast:

  • Know the impact of the changes in Facebook and Instagram that you should be aware of
  • Learn the different ranking signals that will immensely help in increasing your relevancy score
  • Discover the things that will hurt your relevancy score and how to avoid them



Nowadays, social media plays a massive role in the marketing strategies of every business. That’s why it is imperative that we understand, study and strategize how to utilize these social media platforms like Facebook and Instagram. This episode is loaded with in-depth and vital information that can guide you with the recent changes in social media. By learning these changes, you’ll maximize the use of these tools that will help you to connect with your potential clients and eventually give positive and progressive results for your beauty business.

For the people to get connected with our brand, we need to have more engaging content...
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Episode 19: Understanding the Customer Commitment Level of Buying

Feb 20, 2020


Why you have to check out today’s podcast:

  • What market sophistication is and why every business owner should know it
  • Check out the different strategies to use in getting customers
  • The reasons why marketing strategy starts not only on targeting customers but also with the marketing message



As business owners, we want to increase our sales.  And to increase sales means we need to get more buying customers.  That’s why a crucial part of every business’s marketing strategy is understanding the customer journey, knowing the customer commitment level, and enticing them to buy.  This episode will give you in-depth details on how to target your audience, convey your marketing message, and tried and tested tactics on how to get customers depending on the cost, risk and commitment levels.

“A lot of us are marketing to the clients right where we're warming them up. We are trying to get them to buy.  We are marketing them up...

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