Episode 54: Beauty Business Journey Of Overcoming Obstacles with Heidi Rockholm

Oct 20, 2020

 

What you will learn from this episode:

  • Learn how to keep the right attitude amidst tough times in your business and personal life
  • Discover about 'The Elevate Program' and the system and structure it brings to your business
  • Find out why 'The Elevate Program' is not just any other marketing program out there

 

Summary:

How do you hold your head amid life's adversity? Do you cower in fear, or do you soldier on?

When life throws you one trial after another, that's not something you can just easily shrug off. But this guest we have for today's episode went through the toughest in her life and business but still stands tall despite it all. 

Heidi Rockholm has been in the beauty industry for 29 years. As a successful stylist, makeup artist, and salon owner she started in the permanent makeup industry about two and a half years ago while recovering from shoulder surgery and opening her BeeQueen Studio. Heidi currently holds 18 different certifications. Eight of them are...

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Episode 48: The Secret Ingredient to Spark Sales

Sep 10, 2020

What you will learn from this episode:

  • Learn how to craft your signature story that sells
  • Find out the key elements that will help you create stories that make you stand out from the crowd
  • Learn about the power of words to captivate and convey the value that generates sales 

 

Summary:

Stories have a lot to tell, and your marketing is a series of stories you tell your audience about your brand. And what eventually leads to sales are the stories you share that make them relate and resonate with your product and service. 

And what are the stories you need to tell? First off, have your signature story that you have to share every time you have an event or talk with anyone. Instead of talking to them about technical terms, it is best to let them know what you do and what transformation is achieved once they experience the product or service. There are a lot more stories you can weave in from there. Stories of your own customers' transformation - the before, during, and...

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Episode 37: Understand Why and How to do Your Marketing

Jul 10, 2020

Why‌ ‌you‌ ‌have‌ ‌to‌ ‌check‌ ‌out‌ ‌today’s‌ ‌podcast:‌ 

  • Learn about how valuable marketing is in your business
  • Find out the two parts of marketing you need to focus on
  • Discover about the massive value repetition has in your marketing

Summary

Repetition is big in marketing. Why do many brands advertise? Because marketing is creative and repetitive. To create a more memorable and good feeling about one's product or service, big brands launch slogans. Powerful slogans get stuck in our minds and for years, people will still remember them. 

But there has to be something more than a slogan because, in itself, it is not enough. Your brand's value must be conveyed. This is where the two parts of marketing come in. The strategic and tactical parts. It is good to have your website, do Facebook ads, social media posts, trade shows, and what have you- this is the tactical part.

Then there is your...

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Episode 33: Leveraging Your Time And Money

Jun 18, 2020

 

Why you have to check out today’s podcast:

  • Learn how to maximize your time and money for your business to scale up  
  • Discover the key benefits of leveraging technology - helpful apps and tools available to help you save so much time to focus more on important money-making tasks
  • Learn how to leverage other people's knowledge and skills to speed up the process to save you time and make more money

 

Summary

If you want sustainability for your beauty business, you need to leverage these two resources: time and money. We need to realize how closely connected time and money are and how these two help your business tremendously. In this new normal that we live in, we need to maximize resources so our business can thrive. You can always charge additional fees for PPEs that clients would be using when they get services done, as well as, other sanitation and disinfecting measures you will put in place. You might be worried you are “nickel and...

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Episode 11: 4 Stages to Growth in Your Beauty Business

Dec 06, 2019

 

Why you have to check out today’s podcast:

  • How are the four growth stages in your beauty business different from each other?
  • Learn why Facebook ads become more expensive on holiday seasons
  • What are other ways to strategically get cheap ads?

 

Summary

Every beauty business has different growth stages.  It is equally significant to have clarity and be able to recognize these stages as it is to know how to act systematically on the problems that you will encounter.  It's pivotal for a beauty professional to rise to the challenges of a growing company and surpass these stages. 

This episode will discuss the Four Stages to growing your beauty business, how they are characterized by each other, and how to avoid getting stuck in each stage.  Remember that no matter which stage you are in, what counts is that you do something every day to improve your business.  If you only do even 1%, that would sum up to 365% in a year, and that's outstanding...

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Episode 4: What to Consider Before Starting Facebook and Instagram Ads

Sep 10, 2019

 

Why you should check out today’s podcast:

  • Build your business by learning the seven top tips to consider before starting your Facebook and Instagram ads
  • Running Facebook and Instagram ad campaigns are great ways to increase exposure, share content, and get clients. 
  • Knowing how to start these campaigns is very critical.  It can make or break your marketing strategy. 

 

In this episode, I will detail seven rules to consider before launching your Facebook and Instagram ads.  I'll share the do’s and don’ts so that you can start reaching your target audience and generate more leads/sales for your business.

 

It is critical in your marketing message, and definitely in your advertising to know how to speak to your clients because you do not want to waste your money.  So, you have to know why you are different and how to stand out with your brand marketing message.”

- April Meese

 

Topics Covered:

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