Episode 121: The Beauty Industry Lies
What you will learn from this episode:
- Know the industry myths that can affect your beauty business mindset and derail your focus.
- Hear about the difference between passive and leveraged income and what's required for success.
- Learn about the levels of market sophistication so that you can improve your messaging to stay relevant and attract more ideal clients.
Every business will have struggles, and there's no such thing as always success without failures. So even though we think things are perfect for others from what we see on social media, there's more to the story behind the scenes for growing a beauty business. We can shed light on the truth when we expose these industry lies and myths and move forward with a positive mindset. This allows you to focus on your goals and enjoy the journey!
Here's an episode for you to know: The Industry Lies.
Topics Covered:
01:15 - Filtering reality
04:36 - The beauty business industry has a lower start-up...
Episode 119: 3 Tips for Starting Your Own Product Line with Beauty Boss Mirka Pittnerova
What you will learn from this episode:
- Discover how you can increase your income with your own product line.
- Learn what to look for in a product line to scale your business.
- Hear lessons learned in growing a prosperous beauty business.
Mirka Pittnerova is the founder of "Beauty by Mirka," part of Celo Tan & Lash Ltd.
Mirka started as a beautician in 2010 when she opened her beauty salon in Windsor with her partner.
She is a guest speaker at global beauty events. She has won top lash artist awards year after year in competitions. She has been featured in many magazines, including the Lash Inc Italia magazine, in Lash-Ed magazine, OK magazine, and more.
Her online courses have been selling worldwide since the day she opened. Mirka is a published author; her books can be found online as eBooks and paperbacks.
Topics Covered:
01:16 - How did Mirka Pittnerova enter the beauty industry
03:26 - Her top advice for others
07:18 - What to do to stay relevant
...Stay connected with news and updates!
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All Categories3 essentials for establishing higher prices
4-point managing system that eliminates competition
a life with less stress and overwhelm
action steps you should take before investing in online classes or with a mentor
advantages of google ad versus facebook ad
and pressure for more pigment retention
anti-commision way to motivate your team
assuming the best of your employees
be the best at one service skill
believe that there is a leader within you
best ad format to start with and the combination to use
biggest game-changers in the money arena
boosting the beauty business bottom line
business growth during covid-19
business leveraging strategies
businesses dealing with crisis
clubhouse app partnerships and collaboration
clubhouse app. facebook ad changes
collaborate with other businesses
communicating with your clients
compartmentalize their life into personal and business
confidence-boosting practice skills
creates rapport and connection
dealing with fear and insecurity
develop an excellent money mindset
difficult conversations are so important
documentation for client gifts
effortless permanent makeup strokes
elevate your beauty business program
facebook ads and the best way to advertise
facebook live video transcription
five p’s at the start of the procedure
focus on building relationships
forgive and stop torturing yourself
formats and add-on options with google ads
free software for video editing
genuine intent beyond transactional
get more yeses and sales of your service
getting clients from google/seo
how to boost your youtube ratings
how to speed up your procedure time
importance in niching down in beauty business
increased income with less stress
just go forward and accept imperfections
leveraging hashtags in linkedin
long-term planninghone your skills
make your day better every day
managing business expectations
misconceptions about online business
more buyers not just followers
more exposure for your business
must know before starting permanent makeup
never leave this off of your cta
no-cost client-generation strategies
no-stress policy for drawing on client's eyebrows
partnering with other businesses
partnerships and collaboration
permanent cosmetic professional
platform to grow your business
position yourself as the expert
pros and cons of running black friday special
protect your integrity and credibility
ranking higher in google searches
right questions to ask in your beauty business
see things from the lens of humility
sense of loyalty that comes into play
setting standards to keep on schedule
shy from discounts and do value-adding instead
standing up for what you believe in
strategies used in linkedin to secure more clients
successful entrepreneur mindset
surviving and thriving in your beauty business
tags: achieve a better work-life balance
tattoo artist turned permanent makeup artist
the value of global connections
time-saving process for priming the skin
tips and tricks for building a following on instagram
tips on how to maximize and make the most of the clubhouse platform
top 5 most downloaded episodes
tricks and how-tos to make use of linkedin
turn a bad situation into a blessing
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two most popular words used in advertising
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