Episode 59 Quick Tip: The Importance of Niching Down in your Beauty Business

Jan 18, 2021

 

What you will learn from this episode: 

  • Find out the two most important factors you need to grow your business.
  • Learn about why niching down allows your business to expand more than you think.
  • Learn how to create a business model and marketing message that perfectly resonates with your audience.

 

Summary: 

Many beauty professionals are so passionate about many things they end up with no results because they become a jack of all trades but master of none. Most successful brands/beauty professionals that you may follow started with one main service skill. After they mastered that primary skill, then they eventually expanded. However, many beauty professionals are scared that they will limit themselves when they narrow down to offering just one "thing" when they start their business. The opposite is true in that you have the chance to market your strength and become the go-to person at the top of your prospective client's mind. 

If you don't see any...

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Episode 48: The Secret Ingredient to Spark Sales

Sep 10, 2020

What you will learn from this episode:

  • Learn how to craft your signature story that sells
  • Find out the key elements that will help you create stories that make you stand out from the crowd
  • Learn about the power of words to captivate and convey the value that generates sales 

 

Summary:

Stories have a lot to tell, and your marketing is a series of stories you tell your audience about your brand. And what eventually leads to sales are the stories you share that make them relate and resonate with your product and service. 

And what are the stories you need to tell? First off, have your signature story that you have to share every time you have an event or talk with anyone. Instead of talking to them about technical terms, it is best to let them know what you do and what transformation is achieved once they experience the product or service. There are a lot more stories you can weave in from there. Stories of your own customers' transformation - the before, during, and...

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Episode 47: Personal & Professional Growth with The Elevate Program: An interview with Michele Moore-Breiten

Sep 09, 2020

 

What you will learn from this episode:

  • Learn how to accelerate your drive and passion for your business like never before
  • Discover your full potential and uplevel your confidence 
  • Learn how to just do it and not be perfect but deliver just the same

Summary:

Do you ever think you’ve tried it all...and nothing works - that there’s not a glimmer of hope left in your world? How about that fear gripping you all along that you think you are just being practical about not pursuing your goal? Are you just really gonna walk away from the business you’ve worked so hard for? 

Think about it again, you might just be like Michele, downright unsure of herself. Listen to her as she shares her journey and amazing transformation with the Elevate Program. You might just want it to happen to you, as well.

Michele Moore-Breiten is the owner and artist at Defined Beauty Permanent Makeup. Permanent makeup has become her passion which is why continuing education is...

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Episode 45: Hear from Tattoo Artist Turned Permanent Makeup Artist, Chelsea Larsen, on How She Overcame Perfectionism (procrastination) and Self-doubt

Sep 07, 2020

 

What you will learn from this episode:

  • Learn how to crush self-doubt and perfectionism with the Elevate Program
  • Find out what set the Elevate Program apart from other marketing courses
  • Find out how the Elevate Program helps you learn and do so much more in your business despite you knowing it all

Summary:

What keeps you holding back? Why are you still holding on to your excuses? Do you really think you know it all?

Truth is, we all have this chatter running through our heads; ‘I am not good enough’, ‘I’m just too busy for it’, ‘I know everything about this...why not just read a book again or go watch YouTube’, ‘I’m not confident to show up’, ‘I’ll do it later’. The excuses are endless.

Have you really thought about where all this perfectionism and procrastination leaves you and your business?

Let’s take a look at that and meet Chelsea and know her life before and after Elevate. You might...

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Episode 37: Understand Why and How to do Your Marketing

Jul 10, 2020

Why‌ ‌you‌ ‌have‌ ‌to‌ ‌check‌ ‌out‌ ‌today’s‌ ‌podcast:‌ 

  • Learn about how valuable marketing is in your business
  • Find out the two parts of marketing you need to focus on
  • Discover about the massive value repetition has in your marketing

Summary

Repetition is big in marketing. Why do many brands advertise? Because marketing is creative and repetitive. To create a more memorable and good feeling about one's product or service, big brands launch slogans. Powerful slogans get stuck in our minds and for years, people will still remember them. 

But there has to be something more than a slogan because, in itself, it is not enough. Your brand's value must be conveyed. This is where the two parts of marketing come in. The strategic and tactical parts. It is good to have your website, do Facebook ads, social media posts, trade shows, and what have you- this is the tactical part.

Then there is your...

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Episode 35: You Have A Moral Responsibility To Tell Your Story!

Jun 29, 2020

 

Why‌ ‌you‌ ‌have‌ ‌to‌ ‌check‌ ‌out‌ ‌today’s‌ ‌podcast:‌ 

  • Learn why you need to tell your own story that impacts and connects with your audience 
  • Find out why you need to show up and tell your story consistently 
  • Find out how to create and craft your story that compels your audience to take action leading to their transformation

 

Summary‌

Why do you think people buy sports memorabilia? Why do they follow a sports team and buy hats, shirts, with their favorite team’s logo on it?

Telling your story plays an important role in impacting your audience. It has to be full of empathy since your story has a way of connecting with people. When you put out a message that resonates with their pains, fears, and struggles, people will buy your products or services. 

As beauty professionals, you have a unique calling in this world. You act as a therapist to your...

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Episode 34: 3 Must-Haves for Your Marketing Message

Jun 24, 2020

 

 Why‌ ‌you‌ ‌have‌ ‌to‌ ‌check‌ ‌out‌ ‌today’s‌ ‌podcast:‌  

  • Learn how to use persuasion to send a compelling message and let your prospects see the value of your product or services for them to take action without being sale-sy 
  • Discover the rapport-building strategies of influence to pull in a consistent flow of right clients for your business’ sustainability 
  • Learn how to connect with clients and with your marketing message  to get the right clients at your doorstep 

 

Summary‌  

Business sustainability matters. And for this reason our marketing matters too. Having low prices or discounts aren't enough when it comes to attracting the right clients. Long-term success is our goal and for this to be viable we have to work on improving our marketing message. Our message has to be dialed into the hearts and...

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Episode 18: The Two Forgotten Marketing Must-Haves

Feb 16, 2020

 

Why you have to check out today’s podcast:

  • Know the compelling reason why you need a marketing budget
  • Why it is crucial to treat your marketing as an investment and not an expense
  • Learn how a reliable front-end and back-end offer plus a strategy to reach out clients can effectively help your marketing strategy

 

Summary

Marketing has evolved over the years.  Nowadays, when you look at any social media platform, you’ll find lots of online marketing tactics trying to capture and win your audience’s attention.  As a business, we need to find innovative ways to reach to our audience, and often it feels overwhelming.  How should I connect with them?  How can I make my marketing message stand out from the rest?  What strategies should I use to convert them into buying customers?  Sure, there are lots of options but the real power lies in understanding the foundations of any marketing plan.  This episode will guide you to...

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Episode 9: Struggling Beauty Practitioner vs Successful 6-Figure Beauty Professional

Oct 25, 2019

 

Why you have to check out today’s podcast:

  • The qualities that separate a struggling beauty practitioner from a successful six-figure beauty professional
  • What is the principle of authority influence, and how it works?
  • Know how to position yourself with the marketing message that makes you the go-to professional in your area

Summary

You need to be a beauty professional who has refined her marketing message and positioned herself as the authority in your area. You want a consistent flow of clients and an established base of referrals.  Then with the demand for your services, you can raise your prices and choose to work less.  And when you work less, you have more time for your family and loved ones.  Ultimately, you establish a sustainable business that helps you enjoy your work and your life.  This is the life of a successful six-figure beauty professional that I aspire my audience to be. 

Join me in this another exciting episode as I share...

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