Episode 91: Denise Baldwin--Elevate Student Journey & Success Story

Oct 12, 2021


What you will learn from this episode: 

  • Find out what kind of community, learning, and teaching methods you can look forward to inside the Elevate Your Beauty Business Program.
  • Discover what significant impact the Elevate Program has had on Denise's personal life and career that she couldn't begin to imagine for herself before the program.
  • Hear about the life-changing transformation EYBB Program made in the way she looks at her business.
  • Learn about the continued big wins she keeps having after finishing the Elevate program.


Are you a "one-woman show" juggling everything all by yourself but not growing your beauty business? 

Do you keep spinning your wheels, and feel like nothing seems to work? 

Are you a beauty professional or artist who's stuck and doesn't know what to do next? 

Do you want to belong to a community of like-minded individuals who share success strategies, and support everyone to do what's best for their beauty business? 


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Episode 90: Critical lessons from the Lioness

Oct 07, 2021


Why you have to check out today's podcast:

  • Find out essential lessons in successfully running your beauty business from a lion's story of being the king of the jungle. 
  • Learn what backup client attraction strategies you need to have in place, just in case your social media breaks down.
  • Hear about the one necessary tool that you must keep running to have a sustainable beauty business  


Do you feel like you're defeated or sometimes losing confidence? 

Are you comparing your work and your business with others? 

Do you wish your business was bigger, you were moving faster, or that your skills were better?

Are self-doubt and fear holding you back from your full potential in your beauty business?

This episode highlights the qualities of a lion & lioness that you should adopt to improve your beauty business. The lion may not be the smartest, fastest, or biggest, but he is still considered the king of them all. You may be feeling the same way in...

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Episode 89: Online Education: The Way of the Future

Sep 23, 2021


What you will learn from this episode:

  • Find out the key things you need to consider before enrolling in an online course so you don't waste precious time and money.  
  • Learn the action steps you need to take so you truly implement what you've learned, and you get maximum return from it.
  • Hear about the different learning styles and what to look for in a course that makes it easier for your preferred type of learning.


There are more ways to learn online than ever before, especially for our beauty industry.  

But with so many options, how do you choose? 

What's the best investment of time and money? You wouldn't want to buy an online course that just sits and gathers cyber dust.

For sure, you want the right course or program that you can make the most of, lets you learn faster, and helps you grow your beauty business. 

In this concise episode, listen as April shares insights and tips on finding a suitable class and investing in an online...

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Episode 87: Confidence to Raise Your Prices

Aug 24, 2021


What you will learn from this episode: 

  • Find out how you can achieve a better work-life balance by only having a few clients and still earning more profits in your beauty business.
  • Discover the 3 essentials for establishing higher prices so that you can strengthen your profits and help your prospective clients say yes to buying your products/services.
  • Learn how to develop an excellent money mindset so that you are not afraid of increasing your prices.
  • Understand how to lower your prospective client's perceived purchasing risk so that you get more yeses and sales of your service.
  • Hear about the pricing psychology of how you can anchor your prices to convey the service's value for more sales overall.


You may think having more clients means earning more; therefore, you may be afraid to raise your prices with the thought of potentially losing clients and income. But, on the contrary, you can make more money with less work because there's a more innovative way to...

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Episode 86: How to Start a Movement and Leave a Legacy

Aug 13, 2021


What you will learn from this episode:

  • How to create a significant movement even when you feel like all the odds are against you.
  • Find out how you can empower others to join you with collaborative action that champions a cause beyond yourself.
  • Learn to stand your ground even when others try to dissuade you from making things happen.


It's easy to go along with the flow and ultimately give up when faced with seemingly insurmountable circumstances. Taking a stand on an issue or standing up against "a giant" is never easy. There will be moments of doubt and maybe fear. Even with the best intentions, others may dampen your spirits and try to dissuade you from pushing through. 

But when you fight for something beyond yourself and honestly believe you can create a significant difference in the lives of others, then you must find a way to champion the cause.

Even amidst the threat of imprisonment, Vicky Martin remains steadfast in her desire for change. She has started...

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Episode 85: Instagram & Google Updates With Video Marketing

Aug 04, 2021


What you'll learn from this episode:

  • Know what to look out for with the recent Instagram changes, so you create and post content that reaches your target audience.
  • Find out about the Google updates and how it affects prospective clients finding your website to have more possible conversions.
  • Learn how to navigate the new Apple iOS 15 changes with email delivery.


Changes are inevitable. Many changes are happening around social media and these other platforms, as well as Google and Apple. Whether we like it or not, we must adapt to these changes so you can continually evolve, innovate, and grow your beauty business. These updates will affect the way our brand gets clients from a visibility perspective. Plus, the changes will affect how we connect, nurture our clients, and stay top of mind for our client's buyer journey. 

Make sure you listen to this episode to prepare for how these changes will affect your business, catch up with what's new, see what works, and...

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Episode 84: Facebook/Instagram Ads versus Google Ads with Hayley Johnston

Jul 26, 2021


What you'll learn from this episode:

  • Find out how Facebook ads differ from Google ads.
  • Hear the advantages of using each advertising platform to know which is best to achieve your beauty business goals.
  • Learn how to create and then optimize your ad to target ideal clients who will purchase or book an appointment.


Hayley Johnston runs an agency called Piper & Co Digital, a full-service digital agency based in Sydney, Australia – serving people and brands worldwide.

The agency was born out of a passion for marketing and lifestyle. They work hard. And play harder. They believe great work comes from diversity of every kind and that diversity breeds creativity. With team members from various locations worldwide, they have diversified experts with proven and stellar results time after time. 

They do everything from Facebook advertising to Google advertising, social media content creation, web design, funnels, basically anything digital you can think about.

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Episode 83: How to Boom in the Treatment Room

Jul 21, 2021



What you will learn from this episode:

  • Discover about the "five P's" you need to do at the start of the procedure to set the tone, so clients know what to expect.
  • Learn techniques in drawing and designing permanent eyebrows to achieve the proper symmetry for both eyebrows quicker and faster.
  • Know more about the position, speed, and pressure for more pigment retention with your clients.
  • Find ways to properly deal with particular/challenging clients who insist on having their design.
  • Hear about how to set a standard with your clients so that they value your time.


In the beauty business (and in life), time is your greatest asset other than your health. The more time you can save with each procedure, the more clients you can serve, and that means more revenue flowing to your business.

How do you make all these happen and make the time-saving process a part of your daily system?

In this episode, beauty artists and professionals Karen Betts, April Meese, Vicky...

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Episode 82: Tips for Starting a Youtube Channel with Terry Lively

Jul 14, 2021


What you will learn from this episode: 

  • Learn how to create your own YouTube channel to gain more beauty business clients in no time.
  • Find out the tips and tricks for setting up your studio, tools, and equipment to get you started with your YouTube channel with low cost and minimal effort.
  • Discover content ideas so that you know what YouTube videos to create and keep your subscribers engaged with your channel by posting regularly.


Terry Lively has been in the cosmetic and traditional tattoo industry for over 20 years. She is a certified trainer member with the Society of Permanent Cosmetic Professionals. Additionally, she is a SPCP approved member supplier.  

Terry specializes in 3D areola tattooing for breast cancer survivors and has referred clients from over 15 surgeons in Texas. 

Have you ever thought about creating a YouTube channel? Let Terry give you a few tips and pointers on her lessons over the years with her Youtube...

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Episode 81: Quick Marketing tips with QR codes, Messenger Bots, Hashtags and Geotags

Jun 27, 2021



What you will learn from this episode:

  • Find out why you should take advantage of using QR codes and make the most of them for your beauty business.
  • Learn about the importance of automation and how Messenger bots can help you. 
  • Discover unique timing tips for hashtagging and get clients in specific locations with your social media posts.
  • Hear about current resources for creating captions/subtitles so that your videos get more engagement.


In today's episode, beauty artists and professionals April Meese, Vicky Martin, Karen Betts, and Kate Shaughnessy share valuable marketing tips to help you increase efficiency and effectiveness in your beauty business.


Topics Covered:

01:00 - QR codes and how to use them for more testimonial reviews

05:06 - Automating your beauty business with Messenger bots

10:31 - Timely hashtagging to get more clients

14:01 - How to enhance your videos with subtitles 


Key Takeaways:

"You can create a QR code which...

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