Episode 120: 4 Mistakes to Avoid With Your Own Lash Product Line with Beauty Boss Michelle Rath

Sep 22, 2022

 

What you will learn from this episode:

  • Discover the top 4 mistakes to avoid when starting your own lash product line
  • Learn the behind-the-scenes secrets that most beauty professionals are naive to and don't know about when buying products
  • Hear about the importance of product knowledge in operating your beauty business

 

When running a beauty business, there are ways to scale your income and leverage your time. One of the best ways to increase your income and brand prestige is with your own product line. As with any business endeavor, you can learn the hard way from your mistakes or succeed faster when you learn from others.

In this episode, Michelle Rath, CEO of Sinful Lashes, will share her knowledge and experiences to reveal the top mistakes to avoid when creating your retail product line. Michelle founded Sinful Lashes after a successful career as a Hollywood Stylist in the entertainment industry. In 2011 she wanted a change and took an eyelash...

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Episode 18: The Two Forgotten Marketing Must-Haves

Feb 16, 2020

 

Why you have to check out today’s podcast:

  • Know the compelling reason why you need a marketing budget
  • Why it is crucial to treat your marketing as an investment and not an expense
  • Learn how a reliable front-end and back-end offer plus a strategy to reach out clients can effectively help your marketing strategy

 

Summary

Marketing has evolved over the years.  Nowadays, when you look at any social media platform, you’ll find lots of online marketing tactics trying to capture and win your audience’s attention.  As a business, we need to find innovative ways to reach to our audience, and often it feels overwhelming.  How should I connect with them?  How can I make my marketing message stand out from the rest?  What strategies should I use to convert them into buying customers?  Sure, there are lots of options but the real power lies in understanding the foundations of any marketing plan.  This episode will guide you to...

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