Episode 159: The Power of Mentorship: with Beauty Boss Jennie Hagerbo

Feb 22, 2024


What you will learn from this episode:

  •  How to overcome self doubt and navigate indecision
  • The transformative business journey of beauty entrepreneur Jennie Hagerbo
  •   Overcoming fears and the importance of being true to your entrepreneurial vision


Are you a beauty entrepreneur feeling overwhelmed by the prospect of growing your business? In the latest episode of Beauty Marketing Simplified, we're joined by April Meese and her guest Jennie Hagerbo, a permanent makeup artist and beauty esthetician who built her dream business while juggling family life and overcoming imposter syndrome.


Jennie's story is not just inspiring; it's a blueprint for success in an industry that demands both artistry and decisiveness. Starting her business in the comfort of her home in Sigtuna, Sweden, Jennie faced the universal doubts that plague many entrepreneurs: Will clients come? Am I good enough? Despite these fears, her business flourished, but she knew something was...

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Episode 158 - Ideas for Valentine's Day Promotions

Feb 07, 2024

What you will learn from this episode:

  • How to create irresistible Valentine's Day promotions for your beauty business
  • Tips for reaching out to referral partners and creating collaborative promotions
  • Announcement of AI Masterclass coming up soon


Love is in the air, and so is the opportunity for boosting your beauty business this Valentine's Day! In this episode of Beauty Marketing Simplified, April Meese shares a 3-2-1 blast of inspiration: one exciting announcement, two empowering quotes, and three innovative promotional ideas to captivate your clients this February. 


April reveals the return of the AI for Beauty Business Workshop, a game-changer for those looking to harness the power of technology to reach more people and save precious time. Imagine turning one video into a dozen with the click of a button, or even having a digital twin to represent you without the need for makeup. The future is here, and it's ready to elevate your marketing strategy.


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Episode 157: The 2024 Q1 Profit Plan

Feb 01, 2024

What you will learn from this episode:

  • How to set the stage for a successful 2024 
  • The importance of setting audacious goals and the mindset needed to achieve them
  • Strategies for creating effective quarterly promotions for mastering sales
  • The power of decisive action and discipline 

As we wave goodbye to 2023, it's time to reflect on the wins, the lessons, and the opportunities we might have missed. In this episode, April Meese challenges you to look at what you've been avoiding and how to change that in 2024. She unveils the Japanese concept of Misogi and how one defining event can shape your entire year.


April breaks down the crucial components of reaching those big, hairy, audacious goals and shares the secret sauce to a profitable beauty business. You'll learn why your bank account reflects your self-beliefs and how to harness the power of 'I am' statements to shape your reality.


Get ready to dive into the ABCs of marketing and sales funnels, and...

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Episode 156: Fresh Start Energy: Harnessing Momentum for Success

Jan 16, 2024

What you will learn from this episode:

  • Know how to create a practical and profitable plan for your beauty business in 2024
  • Discover the psychology how to harness that “fresh start” energy
  • Learn the three essential components for achieving your goals


Happy New Year, beauty bosses! It's time to ditch the vague resolutions and get serious about your success with a concrete plan for profit in 2024. In this episode, April Meese dives deep into the power of a fresh start and how to transform that energy into a strategic plan that will drive your beauty business forward. She'll reveal the three critical parts to hitting your goals, and why just setting them isn't enough.


April will also guide you through the process of setting intentions with specificity and emotion, making decisions that align with your business vision, and preparing for life's inevitable curveballs. Plus, she's offering a free master class on January 18th to help you craft a tailored action...

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Episode 155: The Unexpected Uses of AI

Dec 25, 2023

What you will learn from this episode:

  • Discover how AI can boost your sales in the fastest time
  • Learn about different apps you you will want
  • Hear how to maximize AI in your beauty business 


Are you a beauty business owner or professional looking to up your game? This episode is a treasure trove of AI-driven secrets that promise to streamline your operations and amplify your marketing efforts. Our host, April Meese shares personal experiences with AI tools that act as digital assistants—taking meticulous notes, generating SOPs, and even responding to client communications. Plus, get a sneak peek into the potential of AI in crafting your marketing blueprint. 

Dive into this episode and transform your beauty business with the savvy use of artificial intelligence!



Topics Covered:


1:18 - AI can extract meeting minutes on your behalf

2:20 - Create Standard Operating Procedures (SOPs) with AI

4:32 - Proper prompting of AI for the best result


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Episode 154: Diagnosing a sales problem

Nov 14, 2023

What you will learn from this episode:

  • Using "sales" as a powerful tool in your beauty business' success 
  • Learn the 3 things that will limit your sales and how to change it
  • Explore the benefits of high-ticket offers for premium clients

Every successful sales journey starts with self-belief and courage to step out of the comfort zone. Imagine seeing sales not as an intimidating transaction, but as an inspiring conversation with your clients, a way to serve them better? Such a bold shift of perspective is the cornerstone of today's episode. 


Join me as I address the three common misconceptions around sales, and how these could be holding you back. If you believe sales are bad, you're missing out on a key opportunity to reach and serve your audience. We also discuss the importance of your mindset, putting your faith above your fear, and articulating the value you bring to your clients with your messaging.


Learn how to maximize your sales by adding value,...

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Episode 153: Redefining Apprenticeship & Mentorship with Amber Guthery

Oct 12, 2023

What you will learn from this episode:

  • Learn about the importance of apprenticeship and mentoring for career advancement.
  • Discover why feedback, adaptation, and flexibility are essential for business expansion.
  • Understanding the value of developing a solid team in a supportive atmosphere.


In the world of permanent makeup, Amber Guthery stands out as a shining example of an artist who turned her passion into a thriving business. Her journey from being a talented artist to a successful entrepreneur is a testament to her determination and ability to adapt. She navigated the challenges of building a business, established her brand, and created a supportive team. Her story is a source of inspiration for anyone looking to grow in the competitive beauty industry.


In this podcast, we will explore the unique path that Amber followed, the challenges she faced, and the lessons she learned along the way.


Topics Covered:

01:57 - Introduction of Amber Guthery's 


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Episode 152: Lifecycle Thoughts and Inner Reflections

Oct 02, 2023



What you will learn from this episode:

  • Learn about vision and how it affects decision making
  • Discover how to overcome the feeling of being stuck and overwhelmed
  • How fear of judgment can hold us back from taking action


In this podcast episode, April reflects on her upcoming 50th birthday and the importance of taking action in life. She shares the story of Sara Blakely, the founder of Spanx, who embraced failure and took risks. April emphasizes the need to remove limitations and distractions, reframe failure as a learning opportunity, and prioritize what truly drives us. She discusses the importance of prioritizing marketing efforts for a business, focusing on what matters most and where the highest return on investment can be achieved.

April also discusses the launch of her podcast and the upcoming relaunch of her program, inviting listeners to join a free workshop.


Topics Covered:

00:01:22 - Reflection on Life and Prioritization


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Episode 151 - Evolution in the PMU Industry: An Interview with Beauty Boss Shauna Magrath

Sep 19, 2023

What you will learn from this episode:

  • The evolution of the PMU industry and the introduction of new techniques
  • How scalp micropigmentation can transform your business
  • The importance of safety protocols and training


In our latest episode, I sit down with Shauna Magrath, founder of Beauty Ink, Permanent Makeup Artist, Scalp Micropigmentation Artist, speaker, and educator. Shauna is a pioneer in the makeup and beauty industry, known for her scalp micropigmentation. She's even an Emmy-honored makeup and special effects artist. Talk about an industry OG!

During our chat, Shauna takes us on a journey through her 30-year career, sharing how she witnessed the rapid evolution of the PMU industry and introduced groundbreaking techniques. Shauna also emphasizes the importance of safety protocols and the need for comprehensive education in the industry. She spills the beans on her in-depth training program, SMP Essentials, and has some exciting innovations on the horizon of a...

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Episode 150: Business & Financial Planning for the Long Term: Interviewing Beauty Boss Leann La

Sep 11, 2023

What you will learn from this episode:

  • Learn the key to having strategies and systems in your beauty business
  • Hear about the need for financial planning and investing outside of your business.
  • Gain a better understanding of the importance of self-awareness, effective communication, and the significance of delegating tasks


Our guest, Leann La, a highly experienced permanent makeup artist and beauty boss joins us to discuss the importance of understanding the business side of being an artist and taking risks as an entrepreneur. She is a permanent makeup artist extraordinaire, who has performed over 15,000 procedures and coached over 8,000 artists worldwide. 


In this episode, we dive into the key strategies and elements to growing and scaling her successful beauty business. We discussed the risks she took and the lessons learned along the way. You’ll hear about the importance of sound financial planning and investing for entrepreneurs. Truly...

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