Episode 113: The 3 Must Have Types of Videos

May 17, 2022

Have you been doing videos for your beauty business?

Did you know that 86% of prospective clients watch a video to learn about a brand before making a buying decision?

For most beauty professionals, we show a lot of before and after pictures on social media, but what is essential is a video where they can get to know your personality or possibly see the service in action to overcome their deeper concerns/objections.

 

In this episode, you will learn:

· The top three must-have videos for your marketing strategy

· Learn the social media updates that will help maximize the visibility and exposure of your beauty business for more clients.

· Rethink the ways you sell your products or services online

 

Topics covered:

01:58 – Statistics that back up the need to do more videos to reach more prospective clients

03:55 – Understanding brand awareness on social media

05:29 – An unbelievable success story from a 15 second IG Reel

07:08 –...

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Episode 32: Should You Sell Now Or Not?

Jun 15, 2020

 

Why you have to check out today’s podcast:

  • Find out why you should stop selling out of guilt and fear
  • Learn about what you can and should do if you decide to open your beauty business at this time
  • Learn about what you can do to keep your business moving ahead should you decide to stay closed for the meantime 

 

Summary

Those of us in the beauty industry have big hearts and we are in this business because we love helping others. That is why we have to be reminded that whatever decision we choose to make at this time must be done out of concern for clients. 

If you choose to stay closed at the moment and not sell, may it not be for the reason of guilt and fear. Feeling guilty that you are taking something from your clients robs them of the right to feel good about themselves because we're not just talking about surface beauty. It’s a lot more than that, it’s about confidence and taking back time that are the real results. Your guilt is...

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Episode 12: Tips to Rev Up Your Quarter 4 Profits Before Holidays

Dec 12, 2019

 

Why you have to check out today’s podcast:

  • To find out about different marketing ideas with using gift certificates.
  • Why it is essential to offer specials not only for new clients but for existing clients as well
  • Why it’s a good thing to do business and run promotions with referral partners

Summary

The holiday season is not only a season of merry-making but a season of shopping and spending as well.  And this is a perfect time for every business to maximize profits and finish the year strong.  But the challenge lies in finding ways to make our business stand out from the rest, knowing what our customer wants, and taking advantage of the holiday rush. 

Join me in this another exciting episode as I give you lots of ideas and strategies to attract new clients, nurture existing customers, build authority with referral partners, and so much more.  These tips will effectively boost your promotional and marketing campaigns that will help bring...

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