Episode 19: Understanding the Customer Commitment Level of Buying

Feb 21, 2020

 

Why you have to check out today’s podcast:

  • What market sophistication is and why every business owner should know it
  • Check out the different strategies to use in getting customers
  • The reasons why marketing strategy starts not only on targeting customers but also with the marketing message

 

Summary

As business owners, we want to increase our sales.  And to increase sales means we need to get more buying customers.  That’s why a crucial part of every business’s marketing strategy is understanding the customer journey, knowing the customer commitment level, and enticing them to buy.  This episode will give you in-depth details on how to target your audience, convey your marketing message, and tried and tested tactics on how to get customers depending on the cost, risk and commitment levels.

“A lot of us are marketing to the clients right where we're warming them up. We are trying to get them to buy.  We are marketing them up...

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Episode 18: The Two Forgotten Marketing Must-Haves

Feb 16, 2020

 

Why you have to check out today’s podcast:

  • Know the compelling reason why you need a marketing budget
  • Why it is crucial to treat your marketing as an investment and not an expense
  • Learn how a reliable front-end and back-end offer plus a strategy to reach out clients can effectively help your marketing strategy

 

Summary

Marketing has evolved over the years.  Nowadays, when you look at any social media platform, you’ll find lots of online marketing tactics trying to capture and win your audience’s attention.  As a business, we need to find innovative ways to reach to our audience, and often it feels overwhelming.  How should I connect with them?  How can I make my marketing message stand out from the rest?  What strategies should I use to convert them into buying customers?  Sure, there are lots of options but the real power lies in understanding the foundations of any marketing plan.  This episode will guide you to...

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Episode 9: Struggling Beauty Practitioner vs Successful 6-Figure Beauty Professional

Oct 25, 2019

 

Why you have to check out today’s podcast:

  • The qualities that separate a struggling beauty practitioner from a successful six-figure beauty professional
  • What is the principle of authority influence, and how it works?
  • Know how to position yourself with the marketing message that makes you the go-to professional in your area

Summary

You need to be a beauty professional who has refined her marketing message and positioned herself as the authority in your area. You want a consistent flow of clients and an established base of referrals.  Then with the demand for your services, you can raise your prices and choose to work less.  And when you work less, you have more time for your family and loved ones.  Ultimately, you establish a sustainable business that helps you enjoy your work and your life.  This is the life of a successful six-figure beauty professional that I aspire my audience to be. 

Join me in this another exciting episode as I share...

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