Episode 48: The Secret Ingredient to Spark Sales

Sep 10, 2020

What you will learn from this episode:

  • Learn how to craft your signature story that sells
  • Find out the key elements that will help you create stories that make you stand out from the crowd
  • Learn about the power of words to captivate and convey the value that generates sales 



Stories have a lot to tell, and your marketing is a series of stories you tell your audience about your brand. And what eventually leads to sales are the stories you share that make them relate and resonate with your product and service. 

And what are the stories you need to tell? First off, have your signature story that you have to share every time you have an event or talk with anyone. Instead of talking to them about technical terms, it is best to let them know what you do and what transformation is achieved once they experience the product or service. There are a lot more stories you can weave in from there. Stories of your own customers' transformation - the before, during, and...

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Episode 39: Positioning your Beauty Business for Sales

Sep 01, 2020


Why‌ ‌you‌ ‌have‌ ‌to‌ ‌check‌ ‌out‌ ‌today’s‌ ‌podcast:‌

  • Learn how to increase sales with social proof
  • Discover effective ways to ramp up your social proof
  • Learn how to leverage reciprocity to increase sales



For our business to be successful we need to have sales. To have sales we need to work on our marketing. And increasing social proof builds up our marketing and helps us with sales. 

With all the fake news surrounding us these days, people are cynical about advertisements. That’s why getting testimonials helps us do the job of getting sales for our business. It addresses objections because of the benefit experienced by using a product or service. It builds our authority and credibility and the more we have it, the easier marketing becomes. Look for quality and variety when it comes to social proof. Be mindful when asking for a review. The ideal time to ask your...

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Episode 13: How to Deal with Customer Complaints, Bad Reviews, and Internet Trolls

Dec 28, 2019


Why you have to check out today’s podcast:

  • Know the essential things to do and consider when someone leaves a bad review
  • Learn what to say and how to respond to negative feedback and bad reviews


Business owners work hard to get excellent and positive reviews for their products and services to earn the trust and loyalty of their clients.  But, inevitably, it will not always go that way.  Part of running a business is getting bad reviews and complaints.  No matter how you accept and prepare for this negativism, you’ll find yourself sad, frustrated, feeling-not-enough, defensive, etc.  And that’s normal because we can’t please everybody.  But look at it from a different perspective, you can do something about it.  You need to learn how to deal with this feedback, reviews, and complaints professionally.

In this episode, we’re going to focus on how to respond with nasty customer comments, negative reviews, and...

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