What you will learn from this episode:
With the new IOS privacy already rolling out, how might it affect your advertising and overall marketing strategy? From a personal standpoint, it is a good idea to have more privacy. On the other hand, looking at it from the perspective of a business that advertises, that's where the challenge lies.
This new IOS privacy change affects every platform that uses pixels. This means that it will not be able to track the conversion of our potential clients the same as before if the prospective client decides to opt-out of the shared data.
This could potentially affect the cost of ads, and acquiring a client will most likely get even more expensive....