Episode 73: How Partnerships Can Grow Your Business

Apr 22, 2021

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What you will learn from this episode:

  • Learn how to go about forging ideal partnerships that allow for a steady stream of referral clients for your beauty business
  • Learn the basics of a collaboration framework that effectively establishes strategic partnerships
  • Find out where to look for ideal partners for your beauty business collaborations 
  • Know what considerations to make when engaging in partnerships so you get a consistent flow of referrals and not just a few of them here and there


To grow your beauty business, it’s a wise idea to create more than one pathway for getting new clients. Other than making a website and growing your presence on social media, referral collaboration partnerships are also one of the best ways to go about expanding your business.

However, It is not just any kind of collaboration, but rather it is strategic partnerships where...

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Episode 72: Tips on How to Get More 'Yes' in Your Beauty Business

Apr 13, 2021


Resources / Links: 


 How can you be more aligned with your conversations with your clients and prospects? 

Let's leverage the power of communication by using persuasive language.


What you will learn from this episode:

  • Discover the persuasive words to use for people to book your beauty services 
  • Learn some key things that align your conversations to attract the right clients to your business
  • Find out how to 'future pace' so clients can visually experience your services' benefits which can also boost your sales
  • Find a way to eliminate procrastination and get prospective clients to take action sooner rather than later 

 "Imagine is such a powerful word because you actually help the client, it's called 'future pacing'."

- April Meese

Topics Covered:

01:06 - One of the most powerful words for sales

03:16 - Using this word will bring more legitimacy...

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Episode 71 - Beauty Business Boss Series: How to be Fearless and Keep Evolving with Anne Marie Rubino

Apr 04, 2021


What you will learn from this episode:

  • Learn how to be fearless in going forward despite the odds, so you continue growing your business.
  • It would be best if you didn't do it all alone, and it is essential to know the value of great mentors for solid support.
  • Learn that the only way to keep going forward is to keep evolving and accepting any imperfections.



Anne Marie is the director and manager of Permablend. She is a special educator who has worked with children with Autism and their families. Parent trainer focusing on behavioral issues and behavioral techniques to create the home and family environment desired. What gives her the most joy is the time spent with her twin girls.

Listen to Anne Marie as she shares her life's ups and downs. How she carried it with strength and grace is one thing we can all learn from and strive to attain. 

She shares the time she started tattooing and how she overcame the thought of perfectionism. There's no point in...

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Episode 70 Beauty Business Boss Series with Jennifer Louise: Finding Your Ideal Client

Apr 02, 2021


What you will learn from this episode:

  • Find out how to clearly create an ideal client avatar of your beauty business so you keep attracting the very best clients every time.
  • Understand people's buying mindset so that everything you do speaks directly to them, and you are top of mind when they take action.
  • Learn how to start a client attraction funnel and find the time to do it even when you say you don't have it.



Jennifer Louise is an Obsessions Salon founder and lifelong hairdresser. She holds over 20 years of experience and is head of reservations. Jennifer keeps the salon in check as the queen of organization and the reason why the salon runs smoothly. She decided to extend her appointment times some years back to make the guest's experience outstanding. Jennifer also coaches business builders for the king of hairdressers education 365 hair. She gives back to the industry that she loves and is CEO of the Successful Salon Club, an online global training...

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Episode 69: Beauty Boss Series: How to Pivot with Changes and Plan for Success with Mary Ritcherson

Mar 21, 2021


What you will learn from this episode:

  • Find out some of the mistakes PMU beauty artists make that you should avoid so that you protect your integrity and credibility
  • Discover one trick to doing effortless permanent makeup strokes 
  • Hear tips for turning clients into raving fans and keep them coming back again & again
  • Learn how to think and plan long-term for your business to continue growing 



Mary Ritcherson has worked in the beauty industry for over 20+ years & was introduced to Permanent Makeup by a highly respected local Plastic Surgeon in Tampa, FL. Mary began to research Permanent Makeup and instantly fell in love with the idea of helping women feel better about themselves. She completed her Certification in Permanent Makeup in August 2004 & to date, she has completed over 16,000+ eyebrow procedures.  

Her NanoLines technique has gained worldwide recognition allowing her to showcase her work and share her techniques in...

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Episode 68: LinkedIn Strategies with Raluca Topor

Mar 14, 2021


What you will learn from this episode:

  • Find out how to leverage LinkedIn to increase your connections, scale, and grow your beauty business
  • Hear many of the ways to make the most of LinkedIn to educate your audience and attract people that you might miss on other platforms
  • Discover how you can have the best visibility on Linkedin
  • Find out how to best navigate LinkedIn, fully make use of helpful features to do outreach and create relationships to positively impact your business
  • Learn how to meet and educate more prospective clients before they even know they need your services.



How do you connect with individuals and stay top of their minds through the content you post? Do you want to grow your network, make the most of your connections, and network for collaborations?

You can leverage the power of LinkedIn.  Try the strategies that our guest, Raluca Topor, used to secure more clients.

Raluca Topor is a Career Accelerator and LinkedIn Marketing...

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Episode 67: Inspiring 6-Figure Beauty Boss Series with Layla Hinchen

Mar 08, 2021


What you will learn from this episode:

  • Find out what you need to keep going in the beauty industry
  • Learn how not to be hard on yourself and still feel proud of the work that you do
  • Tips on how to boost your confidence even if you are just starting
  • Find out ways to get clients 



Are you a beauty professional that is a perfectionist? Do you find yourself always comparing your photos with someone who's been ahead of you in the industry? Do you feel like your work is never good enough?

Don't be hard on yourself. Just continue to learn and train more, but don't give up. You are not alone! Listen to Layla's journey to success.

Layla Hinchen started her career in the beauty industry in 2003 and has run a successful and well-established hair and beauty business since 2004. In 2006 Layla became an appointed permanent makeup trainer, teaching beauty to other salons and therapists across London, Kent, and Essex. Layla now offers a range of courses, providing...

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How to BOOM in the treatment room! Tips for Maximum brow retention in record time.

Mar 03, 2021


 Consultation & Forms

  • Send the Medical Health form out before the appointment and as the client to call you if there is anything he/she has ticked ‘yes’ to.
  • Where available, ask an assistant or another staff member to fill in the consent forms with the client, talk to them about their expectations, and run through the aftercare in advance.
  • Split the consultation and treatment into 2 appointments if necessary. The treatment appointment will be much more efficient if you already know what pigment to use and what style of brow to draw.


  • Use whatever measuring tool is best for you and the job in hand (brow ruler/brow guide/freehand/brow mapping). Do not struggle with something that feels awkward.
  • Use the 80:20 method of drawing:
    • Quickly draw on the brows as best you can but stop at the point you normally check and tweak.
    • Ask the client to look at the brows and tell you which one she likes best and WHY
    • She will be telling you how to match the...
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Episode 66: Industry Trends for Your Beauty Business with Marisol Medina

Mar 03, 2021


What you will learn from this episode:

  • Learn how to find opportunities in change and continue to move forward in your personal and business life
  • Find out the three crucial points in scaling and growing your business
  • Learn how much importance mentorship plays in your business success



Are you learning to balance motherhood, family relationships, life, or any other challenge with running your beauty business? How do you rise beyond the struggles and keep moving forward personally and businesswise?

Look for the opportunities in change and with hopeful eyes to see that there's always something new that you can do to adapt and thrive. The key is to focus your energy where you get a return on investment with less overwhelm. Listen to our guest and find wisdom in what she shares.

Marisol Medina is the Microblading Hub creator, a digital consulting service for professionals in the permanent makeup field.

She is a past journalist that fell in love with digital...

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Episode 65: How to Maximize & Monetize the Clubhouse Platform

Mar 02, 2021


What you will learn from this episode:

  • Learn about the tips on how to maximize and make the most of the Clubhouse platform
  • Find out how to do collaborations and partnerships to up your network and increase your net worth 
  • Find out client-attraction strategies and create easy to make lead generation magnets
  • Discover many different ways to monetize the use of the Clubhouse platform



Do you see value in building global partnerships? Is there an opportunity to position yourself as an expert in your industry? It's best to find out how the Clubhouse platform works best for your business. Here are tips that can help you maximize the use of this app. 

Start with an intention. How are you going to give value to your audience? Think of collaborations and adding value. Then have an objective, a business strategy on how things will work out for your business. If you listen to a room, create three action steps you need to follow through and when you will do it....

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