Episode 6: Sell or Be Sold by Grant Cardone

Sep 27, 2019

 

Why you have to check out today’s podcast:

  • How are sales, aside from business affecting life?
  • Know the techniques on how to deal with the negative thoughts of selling
  • Learn the importance of confidently believing in your services

 

Summary

Sales are an absolute component in every business, and selling is a very critical skill to its success.  The book that I’m currently reading entitled Sell or Be Sold by Grant Cardone details the techniques and principles that are vital to master the art of selling.  The author also highlights that sales are affecting not only business, but every area of life.  In this episode, I share the insightful topics in this book and broke them down into a two-part series. Know why you need to understand sales, learn how to deal with the negative thoughts about selling, and discover why it is necessary to believe and convey the value of your services.  Also, find out how commitment levels affect the results you...

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Episode 5: From the Mailroom to Dr. Oz TV Show - Honor Your Journey

Sep 19, 2019

 

Why you have to check out today’s podcast:

  • Discover how being a fast learner and a hardworking helped April and can help you in more ways than you think.
  • Learn what happened when April got the opportunity to appear on national television for the first time.
  • Hear about the incredible life lessons that April shares throughout this episode and reflect on your own journey in your beauty business.

 

Summary

Are you in a disappointing and frustrating situation right now? Do you have a goal but failed to win it?  Do you feel stuck and struggling to find your purpose?  Believe me, when I say, you are not alone.  I have had my share of bad experiences, but what I didn’t know was those experiences prepared me for the best opportunities to come.  More life lessons are around every corner in business and when they come I am ready, and that’s’ what makes success sweeter.

In this episode, I’ll talk about my story with my humble...

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Episode 4: What to Consider Before Starting Facebook and Instagram Ads

Sep 10, 2019

 

Why you should check out today’s podcast:

  • Build your business by learning the seven top tips to consider before starting your Facebook and Instagram ads
  • Running Facebook and Instagram ad campaigns are great ways to increase exposure, share content, and get clients. 
  • Knowing how to start these campaigns is very critical.  It can make or break your marketing strategy. 

 

In this episode, I will detail seven rules to consider before launching your Facebook and Instagram ads.  I'll share the do’s and don’ts so that you can start reaching your target audience and generate more leads/sales for your business.

 

It is critical in your marketing message, and definitely in your advertising to know how to speak to your clients because you do not want to waste your money.  So, you have to know why you are different and how to stand out with your brand marketing message.”

- April Meese

 

Topics Covered:

 01:45...

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Episode 3: How to Combat Imposter Syndrome

Sep 04, 2019

 

Why you have to check out today’s podcast:

  • Find out what imposter syndrome is and how it affects the mindset.
  • Be informed on the causes of imposter syndrome.
  • Learn effective ways to deal with and face imposter syndrome.

 

Summary

While there are different marketing strategies of a business to increase its profitability, it is equally important for business owners to deal with and develop an entrepreneurial mindset.   But what if, as a human being, the business owner faces personal hurdles feeling unworthy of their accomplishments, or lacking self-confidence, or simply not feeling good enough? This imposter syndrome is common to entrepreneurs and April is no exception.  Join her in this episode as she reveals her struggles to inspire others, and challenges her fellow entrepreneurs to get past any blockers that will move your business forward.   

 

If I put myself out there, yes, it is a little scary.  But look at how...

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Episode 2: Using Video on Social Media for More Clients

Sep 01, 2019

 

Why you have to check out today’s podcast:

  • Learn the current trend in social media that will help optimize your business
  • Know the do’s and don’ts in preparing for a live video that will get you a positive audience response
  • Discover the different live video ideas and start applying them

 

Summary

As social media becomes a necessity in our daily lives, it is also primarily become part of business strategies.  There are various platforms to connect business owners with customers, to promote brand awareness, and to boost sales.  But what is working on social media today?  How does it work?  Tune in to this episode as April answers this question that will help build your audience, get more clients, and ultimately, grow your business.

 

“Always have a plan, have a strategy and know what you plan to talk about.”

- April Meese

 

Topics Covered:

01:09 – April answers the question from beauty professionals on the...

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Episode 0: Beauty Marketing Simplified Trailer

Sep 01, 2019

Welcome to Beauty Marketing Simplified!  I'm your host, April Meese.  My goal is to offer weekly business advice, inspiration and some real-life behind the scenes, shady truth type of stories on how to grow your beauty business.

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Episode 1: Introduction to Beauty Marketing Simplified

Sep 01, 2019

 

 Why you have to check out today’s podcast:

  • Know what drives April to start her podcast
  • Discover the three top qualities that will help you achieve your dreams
  • Find out how April juggles her various roles in life and yet became very successful in each of them

 

Hello love, welcome to our very first episode!  I am excited, thrilled and delighted that you join me today.  To mark this momentous event, let me share with you my mission, passion, and a glimpse of my journey as a daughter, mom, career woman, and entrepreneur.  This is just the beginning of another long journey ahead, and I’m looking forward that you’ll join me throughout.  I'll be offering weekly business advice, inspiration and some real-life behind the scenes, shady truth type of stories on how to grow your beauty business.  I'll hope you'll enjoy this first episode as much as I do. 

 

“I believe to my core in kindness, resourcefulness,...

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Where are You Giving Away Your Power?

Feb 21, 2018

Tony Robbins has a quote, and he says that entrepreneurship and probably just business in general is “20% strategy and 80% mindset”. I say it’s 30% but hey, what’s a 10%. So if you think about that — 20% strategy, 80% mindset — it’s the part that we hardly ever focus on and it’s really, oftentimes, the ‘why we do what we do’. We’re going to dive deep and look into the things that we commonly do that might be holding you back in your business.
I know we talk about fear a lot. Part of that is just acknowledging it, right? And we’ll talk about some other things – some other what we call coping mechanisms that we’ve learned since we were infants, since we were child. And ways that we think about things that actually might be hurting us in our business.
I told you we are always giving out value on how to attract clients, but this one is really working on our mindset. So what does that mean? The patterns,...

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Five things PMU & Microblading Artists Need to Do to Make an Impact

Feb 02, 2018

Five things PMU & Microblading Artists Need to Do to Make an Impact

We all have a million and two hats that we're wearing. We are running our businesses, we are doing the marketing, we're customer service, sometimes we're the maid service. You know, we gotta clean, we're gonna do all of these things. But I'm gonna give you five things that are gonna make an impact on your business and again, this is just really geared to growing your business. Sound good?

First, we will classify microblading artists into two groups:
(a) Those who have good steady clients that are coming in, and are overwhelmed, trying to balance it and scale and uplevel
(b) Those who are in the beginning stage and are just struggling to make a name for themselves and to get their brand out there

Kind of really stand out in what's becoming an increasingly crowded market. So you're either in those two groups. People classified under Group number A are those just starting out, and they really want to get their...

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Having an assistant can be your reality or your virtual reality

Jan 11, 2018

Do you ever wish you could clone yourself? Who doesn't want and need more time? Maybe you have an assistant or even a full staff. Have you ever thought of hiring a virtual assistant? Being a one woman business owner I've always felt like I couldn't afford to have an assistant. Between raising twin six-year-old girls, running my business, and starting a new business, I definitely have my hands full. Recently I've felt overwhelmed and exhausted with all the tasks I have to do on a daily basis. As a small business owner I’m “wearing many hats” and am inundated with the variety of aspects of operating an office. I needed help. I wanted a solution. Although it never seemed feasible to hire a full time employee, I knew an assistant would relieve some stress, as well as help take my business to the next level. I heard about virtual assistants and decided to investigate that option as well as look into hiring a traditional assistant.

What is a virtual assistant? A virtual...

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