Episode 12: Tips to Rev Up Your Quarter 4 Profits Before Holidays

Dec 12, 2019

 

Why you have to check out today’s podcast:

  • To find out about different marketing ideas with using gift certificates.
  • Why it is essential to offer specials not only for new clients but for existing clients as well
  • Why it’s a good thing to do business and run promotions with referral partners

Summary

The holiday season is not only a season of merry-making but a season of shopping and spending as well.  And this is a perfect time for every business to maximize profits and finish the year strong.  But the challenge lies in finding ways to make our business stand out from the rest, knowing what our customer wants, and taking advantage of the holiday rush. 

Join me in this another exciting episode as I give you lots of ideas and strategies to attract new clients, nurture existing customers, build authority with referral partners, and so much more.  These tips will effectively boost your promotional and marketing campaigns that will help bring...

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Episode 11: 4 Stages to Growth in Your Beauty Business

Dec 06, 2019

 

Why you have to check out today’s podcast:

  • How are the four growth stages in your beauty business different from each other?
  • Learn why Facebook ads become more expensive on holiday seasons
  • What are other ways to strategically get cheap ads?

 

Summary

Every beauty business has different growth stages.  It is equally significant to have clarity and be able to recognize these stages as it is to know how to act systematically on the problems that you will encounter.  It's pivotal for a beauty professional to rise to the challenges of a growing company and surpass these stages. 

This episode will discuss the Four Stages to growing your beauty business, how they are characterized by each other, and how to avoid getting stuck in each stage.  Remember that no matter which stage you are in, what counts is that you do something every day to improve your business.  If you only do even 1%, that would sum up to 365% in a year, and that's outstanding...

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Episode 10: How To Be Certain of Your Success

Nov 11, 2019

 Why you have to check out today’s podcast:

  • find out how your confidence is your currency
  • The importance of setting your goals with your deepest whys
  • The value in making a decision and making it work

 Summary

What is success for you?  How will you know that you already succeeded?  Success is a complicated to define and the road to reach it is quite a journey.  The good thing is success is possible to achieve coupled with the right mindset and strategies, be it on your personal or business goals.  Join me today in a very meaningful episode as I guide you on how to be certain of your success.  Know why confidence is the key to building and growing your business.  From showcasing your skills and applying your technical know-hows to making big decisions and scaling your business, confidence plays a very crucial role.  Get inspired on why you need to experience discomforts, changes, failures, and disappointments to help you grow and...

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Episode 9: Struggling Beauty Practitioner vs Successful 6-Figure Beauty Professional

Oct 25, 2019

 

Why you have to check out today’s podcast:

  • The qualities that separate a struggling beauty practitioner from a successful six-figure beauty professional
  • What is the principle of authority influence, and how it works?
  • Know how to position yourself with the marketing message that makes you the go-to professional in your area

Summary

You need to be a beauty professional who has refined her marketing message and positioned herself as the authority in your area. You want a consistent flow of clients and an established base of referrals.  Then with the demand for your services, you can raise your prices and choose to work less.  And when you work less, you have more time for your family and loved ones.  Ultimately, you establish a sustainable business that helps you enjoy your work and your life.  This is the life of a successful six-figure beauty professional that I aspire my audience to be. 

Join me in this another exciting episode as I share...

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Episode 8: The New Changes Happening with Social Media You Should Know

Oct 15, 2019

 

Why you have to check out today’s podcast:

  • The importance of getting over your fear in doing videos and what you can do about it
  • Discover the various changes in Facebook that you need to know for your business growth
  • Know the upcoming changes in Instagram to optimize its use as a social media platform

 

Summary

While Facebook and Instagram are popularly known as the two main social media platforms that can help drive a business’s marketing strategy, they are first a business.  And as a business, they keep on changing and improving their products and services meaning the platform.  As their users, we should likewise be smart on how to utilize these platforms to serve our clients better and grow our business as well.

Let me ask you how many times you felt confused by the changes that are happening on social media platforms?  Today’s episode is packed with loads of information and updates that you need to know with Facebook newsfeed,...

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Episode 7: Boundaries=Self-Worth=Confidence

Oct 09, 2019

 

Why you have to check out today’s podcast:

  • Discover how setting boundaries in your business and personal life will lead you to have more self-worth.
  • What is self-integrity, and why is it a hard thing to do?
  • Learn the actionable advice to define the situations that are crossing over the boundaries in your business and personal life.

 

 Summary

Dealing with various factors affecting our own and business lives can be very tough and challenging.  That’s why it is crucial to define your boundaries, to honor yourself, and to have self-worth. Boundaries are the limits we establish to protect ourselves physically, emotionally, and mentally.  When we are clear with our limitations, we are valuing ourselves and defining our self-worth.  And when we are honoring yourself and showing that we have self-esteem, our confidence will grow. 

In this episode, I share my experiences and insightful advice in correlating boundaries, self-worth, and...

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Episode 6: Sell or Be Sold by Grant Cardone

Sep 27, 2019

 

Why you have to check out today’s podcast:

  • How are sales, aside from business affecting life?
  • Know the techniques on how to deal with the negative thoughts of selling
  • Learn the importance of confidently believing in your services

 

Summary

Sales are an absolute component in every business, and selling is a very critical skill to its success.  The book that I’m currently reading entitled Sell or Be Sold by Grant Cardone details the techniques and principles that are vital to master the art of selling.  The author also highlights that sales are affecting not only business, but every area of life.  In this episode, I share the insightful topics in this book and broke them down into a two-part series. Know why you need to understand sales, learn how to deal with the negative thoughts about selling, and discover why it is necessary to believe and convey the value of your services.  Also, find out how commitment levels affect the results you...

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Episode 5: From the Mailroom to Dr. Oz TV Show - Honor Your Journey

Sep 19, 2019

 

Why you have to check out today’s podcast:

  • Discover how being a fast learner and a hardworking helped April and can help you in more ways than you think.
  • Learn what happened when April got the opportunity to appear on national television for the first time.
  • Hear about the incredible life lessons that April shares throughout this episode and reflect on your own journey in your beauty business.

 

Summary

Are you in a disappointing and frustrating situation right now? Do you have a goal but failed to win it?  Do you feel stuck and struggling to find your purpose?  Believe me, when I say, you are not alone.  I have had my share of bad experiences, but what I didn’t know was those experiences prepared me for the best opportunities to come.  More life lessons are around every corner in business and when they come I am ready, and that’s’ what makes success sweeter.

In this episode, I’ll talk about my story with my humble...

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Episode 4: What to Consider Before Starting Facebook and Instagram Ads

Sep 10, 2019

 

Why you should check out today’s podcast:

  • Build your business by learning the seven top tips to consider before starting your Facebook and Instagram ads
  • Running Facebook and Instagram ad campaigns are great ways to increase exposure, share content, and get clients. 
  • Knowing how to start these campaigns is very critical.  It can make or break your marketing strategy. 

 

In this episode, I will detail seven rules to consider before launching your Facebook and Instagram ads.  I'll share the do’s and don’ts so that you can start reaching your target audience and generate more leads/sales for your business.

 

It is critical in your marketing message, and definitely in your advertising to know how to speak to your clients because you do not want to waste your money.  So, you have to know why you are different and how to stand out with your brand marketing message.”

- April Meese

 

Topics Covered:

 01:45...

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Episode 3: How to Combat Imposter Syndrome

Sep 04, 2019

 

Why you have to check out today’s podcast:

  • Find out what imposter syndrome is and how it affects the mindset.
  • Be informed on the causes of imposter syndrome.
  • Learn effective ways to deal with and face imposter syndrome.

 

Summary

While there are different marketing strategies of a business to increase its profitability, it is equally important for business owners to deal with and develop an entrepreneurial mindset.   But what if, as a human being, the business owner faces personal hurdles feeling unworthy of their accomplishments, or lacking self-confidence, or simply not feeling good enough? This imposter syndrome is common to entrepreneurs and April is no exception.  Join her in this episode as she reveals her struggles to inspire others, and challenges her fellow entrepreneurs to get past any blockers that will move your business forward.   

 

If I put myself out there, yes, it is a little scary.  But look at how...

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