Episode 46: Critical Question to Grow Your Beauty Business

Sep 08, 2020

 What you will learn from this episode:

  • Find out what questions to ask yourself to keep moving forward in your business
  • Find out the who, what, when, where, why, and how of creating content for an effective marketing message 
  • Learn why doing the unconventional will get you the result others are not getting

Summary:

This year has been a rollercoaster ride for everyone and for everyone’s business. We get to choose whether we are seeing opportunities or cowering in fear of uncertainty. For those of us who want to move forward in our business, this is how we can face what lies ahead - by asking questions that truly matter in our business, in ourselves, and in our marketing. Answering those questions provides us a gauge on how to act on it.

And by saying so, let’s start asking ourselves questions that push us toward our goals. How can we navigate through these times and thrive? What are the concrete steps I need to do to be able to gain more clients? How should I...

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Episode 41: Our Changing Industry

Sep 03, 2020

What you will learn from this episode:

  • Learn how to leverage other successful entrepreneurs’ business model
  • Learn how to grow your business in any economy the world is in
  • Find out about a system that will help you not just with tactics but with strategies to grow your business

 

Summary:

The changing times call for us to think about where we are in our business. It’s a challenging time and I know how you feel as I also tried to start a business during the great recession. It is never easy but you can still take action. This is the time to be creative and think outside of the box. We need to adapt to change.  

If you are struggling with your beauty business, want to turn things around, or believe a unique system can help you, then consider the Amplify Method. This method is taught in one of the courses I offer that will change your business. Not just with tactics but strategies that will attract the right customers--not just bargain hunting...

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Episode 40: Marketing is a Discipline that Determines your Business Growth

Sep 02, 2020

What you will learn from this episode:

  • Learn about the strategy of Persuasion and Influence
  • Find out what are the important C’s to consider in crafting a compelling marketing message
  • Learn about what goes into an effective marketing strategy

Summary 

In whatever economy the world is in there is one key to business success and that is marketing. If you have effective marketing, sales become easy. More than the skills we have, we need to know how to attract the right customers. And more than the tactics of posting on social media and on our website, we need to learn about the strategy of persuasive influence. Let it be communicated to clients that we are the clear and only path towards the solution to their problem. 

In order to come up with effective marketing, we need to keep the following in mind. First, learn to captivate them, get their attention so we can tell them the rest of our story and the services that we offer, and let them take action. Secondly,...

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Episode 38: How to Get More Time and Freedom!

Jul 13, 2020

 

Why‌ ‌you‌ ‌have‌ ‌to‌ ‌check‌ ‌out‌ ‌today’s‌ ‌podcast:‌

  • Discover about an efficient strategy to operate your beauty business
  • Learn why you are your own beauty business’ bottleneck and what you can do about it
  • Find out an effective documentation process to help you determine which tasks you need to hire someone for 

Summary

When you first start your business, you're wearing all the hats and doing everything yourself. As your business grows, there is a need to delegate these tasks so you can focus more on scaling your business. This is where outsourcing is necessary.

You may think you’re the only one who knows everything you do in your business and that you can’t afford to hire somebody else to do it for you. But the reality is you can actually hire someone who is competent and knows their way around what you do. I promise, this will save you time and...

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Episode 37: Understand Why and How to do Your Marketing

Jul 10, 2020

Why‌ ‌you‌ ‌have‌ ‌to‌ ‌check‌ ‌out‌ ‌today’s‌ ‌podcast:‌ 

  • Learn about how valuable marketing is in your business
  • Find out the two parts of marketing you need to focus on
  • Discover about the massive value repetition has in your marketing

Summary

Repetition is big in marketing. Why do many brands advertise? Because marketing is creative and repetitive. To create a more memorable and good feeling about one's product or service, big brands launch slogans. Powerful slogans get stuck in our minds and for years, people will still remember them. 

But there has to be something more than a slogan because, in itself, it is not enough. Your brand's value must be conveyed. This is where the two parts of marketing come in. The strategic and tactical parts. It is good to have your website, do Facebook ads, social media posts, trade shows, and what have you- this is the tactical part.

Then there is your...

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Episode 18: The Two Forgotten Marketing Must-Haves

Feb 16, 2020

 

Why you have to check out today’s podcast:

  • Know the compelling reason why you need a marketing budget
  • Why it is crucial to treat your marketing as an investment and not an expense
  • Learn how a reliable front-end and back-end offer plus a strategy to reach out clients can effectively help your marketing strategy

 

Summary

Marketing has evolved over the years.  Nowadays, when you look at any social media platform, you’ll find lots of online marketing tactics trying to capture and win your audience’s attention.  As a business, we need to find innovative ways to reach to our audience, and often it feels overwhelming.  How should I connect with them?  How can I make my marketing message stand out from the rest?  What strategies should I use to convert them into buying customers?  Sure, there are lots of options but the real power lies in understanding the foundations of any marketing plan.  This episode will guide you to...

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Episode 11: 4 Stages to Growth in Your Beauty Business

Dec 06, 2019

 

Why you have to check out today’s podcast:

  • How are the four growth stages in your beauty business different from each other?
  • Learn why Facebook ads become more expensive on holiday seasons
  • What are other ways to strategically get cheap ads?

 

Summary

Every beauty business has different growth stages.  It is equally significant to have clarity and be able to recognize these stages as it is to know how to act systematically on the problems that you will encounter.  It's pivotal for a beauty professional to rise to the challenges of a growing company and surpass these stages. 

This episode will discuss the Four Stages to growing your beauty business, how they are characterized by each other, and how to avoid getting stuck in each stage.  Remember that no matter which stage you are in, what counts is that you do something every day to improve your business.  If you only do even 1%, that would sum up to 365% in a year, and that's outstanding...

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Episode 10: How To Be Certain of Your Success

Nov 11, 2019

 Why you have to check out today’s podcast:

  • find out how your confidence is your currency
  • The importance of setting your goals with your deepest whys
  • The value in making a decision and making it work

 Summary

What is success for you?  How will you know that you already succeeded?  Success is a complicated to define and the road to reach it is quite a journey.  The good thing is success is possible to achieve coupled with the right mindset and strategies, be it on your personal or business goals.  Join me today in a very meaningful episode as I guide you on how to be certain of your success.  Know why confidence is the key to building and growing your business.  From showcasing your skills and applying your technical know-hows to making big decisions and scaling your business, confidence plays a very crucial role.  Get inspired on why you need to experience discomforts, changes, failures, and disappointments to help you grow and...

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Episode 2: Using Video on Social Media for More Clients

Sep 01, 2019

 

Why you have to check out today’s podcast:

  • Learn the current trend in social media that will help optimize your business
  • Know the do’s and don’ts in preparing for a live video that will get you a positive audience response
  • Discover the different live video ideas and start applying them

 

Summary

As social media becomes a necessity in our daily lives, it is also primarily become part of business strategies.  There are various platforms to connect business owners with customers, to promote brand awareness, and to boost sales.  But what is working on social media today?  How does it work?  Tune in to this episode as April answers this question that will help build your audience, get more clients, and ultimately, grow your business.

 

“Always have a plan, have a strategy and know what you plan to talk about.”

- April Meese

 

Topics Covered:

01:09 – April answers the question from beauty professionals on the...

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