Episode 107: Top 3 Keys for Beauty Biz Success

Mar 28, 2022

 

What you will learn from this episode:

  • Know the 3 keys to success and how to apply them efficiently to achieve your destiny.
  • Where all goals should start to ensure exponential growth
  • How to create more of the results you desire in your business & life

 

Does your business model align with your goals?

Do you have the right system to support the accelerated scaling of your business?

Are your business skills up-to-par with your current stage of business?

 

In today's episode, April discusses how to manifest your business goals. What influences our decisions? How will other people's beliefs affect ours? What are the actions we need to take to materialize our dreams?

 

Topics Covered:

01:40 - What to do beyond setting goals at the start of every year

02:56 - Introduction on the 3 keys to success based on studying Millionaires 

03:54 - April's account of how she was able to raise her prices and improve her profits

06:02 - Understand the different stages...

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Episode 20: How to Get Past Perfectionism Procrastination

Mar 08, 2020

 

Why you have to check out today’s podcast:

  • How the fear of failure and fear of being judged affects your business
  • How that “mean girl” in your head affects your self-worth and how to overcome it
  • Why failing can also mean that you’re learning

 

Summary

In our journey reaching our business goals, have you felt as if you’ll never get there?  We hold ourselves back, felt paralyzed, and with little or no progress at all.  Those things happen when perfectionism procrastination sets in our minds.  We get so worried about getting perfect and getting everything right that it stops our business growth which could also impact other people’s lives.  This episode talks about dealing with the more profound reasons that hinder our highest potential as beauty business owners.  Tune in to this episode as I give you real talk on failing and learning, on dealing with fears and overcoming it, and on changing and impacting not...

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Episode 19: Understanding the Customer Commitment Level of Buying

Feb 21, 2020

 

Why you have to check out today’s podcast:

  • What market sophistication is and why every business owner should know it
  • Check out the different strategies to use in getting customers
  • The reasons why marketing strategy starts not only on targeting customers but also with the marketing message

 

Summary

As business owners, we want to increase our sales.  And to increase sales means we need to get more buying customers.  That’s why a crucial part of every business’s marketing strategy is understanding the customer journey, knowing the customer commitment level, and enticing them to buy.  This episode will give you in-depth details on how to target your audience, convey your marketing message, and tried and tested tactics on how to get customers depending on the cost, risk and commitment levels.

“A lot of us are marketing to the clients right where we're warming them up. We are trying to get them to buy.  We are marketing them up...

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Episode 18: The Two Forgotten Marketing Must-Haves

Feb 16, 2020

 

Why you have to check out today’s podcast:

  • Know the compelling reason why you need a marketing budget
  • Why it is crucial to treat your marketing as an investment and not an expense
  • Learn how a reliable front-end and back-end offer plus a strategy to reach out clients can effectively help your marketing strategy

 

Summary

Marketing has evolved over the years.  Nowadays, when you look at any social media platform, you’ll find lots of online marketing tactics trying to capture and win your audience’s attention.  As a business, we need to find innovative ways to reach to our audience, and often it feels overwhelming.  How should I connect with them?  How can I make my marketing message stand out from the rest?  What strategies should I use to convert them into buying customers?  Sure, there are lots of options but the real power lies in understanding the foundations of any marketing plan.  This episode will guide you to...

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