Episode 124: My 3 Things of focus for 2023
What you will learn from this episode:
- Assess where you are in your business.
- Learn how to sort and prioritize essential aspects of your business.
- Discover ways to maximize your profit this 2023.
2022 is almost over. Where did the year go?
Some businesses had massive highs, others had significant lows, and some fell in the middle.
With the growing competition, it can take time to handle the pressure of unlimited strategies. Are you ready for the next level in your business this 2023?
Also, there is always time to equip yourself and seek support through mentorship. Finally, remember that success starts from within, so feed your mind and soul with the right things to focus on the goals!
This episode might help you get mentally ready for the new year.
Topics Covered:
02:46 - Lessons from The Hunger Game movie
06:05 - A key to Master
07:37 - The true meaning of Enthusiasm
09:54 - Another element to master
15:48 - Something we should all master
19:40 -...
Episode 123: Confession - A very personal message (sensitive topic trigger warning)
Various past circumstances shape our present beliefs. Self-doubt can occur when we feel like we don't measure up. It is essential for business owners to figure out why we have these deeper beliefs so we can overcome them. Past trauma can trigger these emotions and cause us to lose faith in ourselves and struggle in our business. But there is no better way to step out of your comfort zone than to take the time for self-reflection and change them.
This episode is much more personal than most of our past episodes, as I share my struggles and how I emerged from them over the years. [Trigger warning: mentions of abuse and eating disorders]
Topics covered:
00:40 - Reason behind the topic for this episode
01:40 - Addressing the "perfection myth" caused by social media
02:06 - How personal issues can affect our business
02:37 - Stepping out of your comfort zones
03:08 - Why inner healing is critical
04:00 - Suffering is universal
04:45 - April's traumatic...
Episode 121: The Beauty Industry Lies
What you will learn from this episode:
- Know the industry myths that can affect your beauty business mindset and derail your focus.
- Hear about the difference between passive and leveraged income and what's required for success.
- Learn about the levels of market sophistication so that you can improve your messaging to stay relevant and attract more ideal clients.
Every business will have struggles, and there's no such thing as always success without failures. So even though we think things are perfect for others from what we see on social media, there's more to the story behind the scenes for growing a beauty business. We can shed light on the truth when we expose these industry lies and myths and move forward with a positive mindset. This allows you to focus on your goals and enjoy the journey!
Here's an episode for you to know: The Industry Lies.
Topics Covered:
01:15 - Filtering reality
04:36 - The beauty business industry has a lower start-up...
Episode 120: 4 Mistakes to Avoid With Your Own Lash Product Line with Beauty Boss Michelle Rath
What you will learn from this episode:
- Discover the top 4 mistakes to avoid when starting your own lash product line
- Learn the behind-the-scenes secrets that most beauty professionals are naive to and don't know about when buying products
- Hear about the importance of product knowledge in operating your beauty business
When running a beauty business, there are ways to scale your income and leverage your time. One of the best ways to increase your income and brand prestige is with your own product line. As with any business endeavor, you can learn the hard way from your mistakes or succeed faster when you learn from others.
In this episode, Michelle Rath, CEO of Sinful Lashes, will share her knowledge and experiences to reveal the top mistakes to avoid when creating your retail product line. Michelle founded Sinful Lashes after a successful career as a Hollywood Stylist in the entertainment industry. In 2011 she wanted a change and took an eyelash...
Episode 119: 3 Tips for Starting Your Own Product Line with Beauty Boss Mirka Pittnerova
What you will learn from this episode:
- Discover how you can increase your income with your own product line.
- Learn what to look for in a product line to scale your business.
- Hear lessons learned in growing a prosperous beauty business.
Mirka Pittnerova is the founder of "Beauty by Mirka," part of Celo Tan & Lash Ltd.
Mirka started as a beautician in 2010 when she opened her beauty salon in Windsor with her partner.
She is a guest speaker at global beauty events. She has won top lash artist awards year after year in competitions. She has been featured in many magazines, including the Lash Inc Italia magazine, in Lash-Ed magazine, OK magazine, and more.
Her online courses have been selling worldwide since the day she opened. Mirka is a published author; her books can be found online as eBooks and paperbacks.
Topics Covered:
01:16 - How did Mirka Pittnerova enter the beauty industry
03:26 - Her top advice for others
07:18 - What to do to stay relevant
...Episode 118: Learning to Pivot Your Business Model for Success with Beauty Boss Miriam Grice Richardson
What you will learn from this episode:
- Discover how you can focus on one skill and leverage it for maximum growth.
- Hear how a successful beauty boss pivoted her business model to achieve a healthier work-life balance.
- Find out the best way to develop your skills for more confidence.
How often do you feel like you are spread too thin and barely have time for yourself?
Is imposter syndrome keeping you down, or you don't feel confident in your skills?
Perhaps you have difficulty finding clients and making your expertise known.
Miriam Grice Richardson is one of the UK's leading professionals in Semi-Permanent Makeup; Miriam is the trusted face of long-lasting beauty. With over 20 years of experience in the beauty industry, Miriam is a pioneer in discovering some of the most refined and delicate techniques taught by skilled artists from all over the World. A champion in advanced aesthetics best practice, not only does she perform these techniques in her work, but...
Episode 117: Why Email Marketing Works with Barbara Murphy-Shannon
What you will learn from this episode:
- Find out how email marketing can grow your beauty business
- The email must-haves to get a higher click rate for client appointments
- How to turn email readers and subscribers into buyers
Do you remember when recently, everyone panicked from a sudden shutdown of several social media platforms, including Facebook, Instagram, and more?
It seemed like their business was in trouble, and they didn't know what to do because all of their communication/marketing strategies relied solely on those social media platforms.
Yes, as you know, nothing lasts forever. We don't own those platforms or our contacts on those platforms. Therefore, getting your prospective clients and customers' email addresses is essential so that you are not dependent on the "borrowed land" of social media.
In this episode, we will review the importance of email marketing and tips on using this tool to nurture prospective clients on their buying journey for...
Episode 116: The 3 pieces of beauty business advice I wish I knew soon
What you will learn from this episode:
- A perspective shift to help beauty bosses reach their goals faster
- Find out how your marketing must evolve for you to stay relevant
- What holds most beauty professionals back from the success they want (hint: it isn't talent, skills, or marketing)
Wisdom comes from various life experiences and embracing different perspectives.
Building a beauty business is a process, and learning from the knowledge of others is recommended along your journey. Since starting a new business can be very challenging, I've had to re-learn some life and business lessons while managing my expectations.
In this episode, I share 3 pieces of beauty business advice I wish I had known sooner. I'd love to hear any lessons or words of wisdom you have to share if you want to reach out and message me on Instagram or Facebook.
Topics Covered:
01:05 - Is it bad or beneficial?
01:52 – Different perspectives in business
02:05 – Relationships lead...
Episode 115: The Lies of Video Marketing
What you will learn from this episode:
- Learn about misconceptions that keep beauty business owners' holding back on video marketing.
- Find out how to build confidence when delivering a message to prospective clients and viewers.
- Hear about a simple system to help your beauty business get seen more and convert your audience into paying clients.
The last two years have felt like a carnival circus roller coaster, where the scariness is more from the shady mechanics that you know would never pass any actual safety inspection than the ride itself.
Despite the reduced organic reach and rising ad costs, video marketing is still going strong.
In fact, the Instagram feed is pretty much 80% video now.
And all other platforms such as Linked In, Pinterest, TikTok, Youtube, and Facebook use video.
But there are some misconceptions and some lies about video marketing.
If you are like most people, you've thought or told yourself at least one of these lies...
Episode 114: Harnessing the Power of Social Selling with Sheila Bella
What you will learn from this episode:
- Learn how to sell online and prequalify your prospective clients.
- Find out how to start the sales conversation without seeming pushy.
- Hear about the mistakes people make when direct messaging (DMs) prospects.
Have you ever had a bad experience with a pushy salesperson?
Do you worry about feeling "salesy" when talking about your services to prospects on social media?
Are you ready to turn more of your social media followers into buyers?
Would you like to know the tips and best practices for social selling so you don't leave money on the table?
Beyond selling, how do you have meaningful interactions and engagement with prospects that position your services or product as a solution to their problem?
In this episode, Sheila Bella shows you how to treat social selling the same way you would treat selling your services in person. When you remember that a prospect is a real person, you...