Episode 130: Increasing Client Retention
What you will learn from this episode:
- Discover different ways of how to raise profits by increasing client retention
- Hear how the overall customer journey and their experience can affect your client's lifetime value
- Find out different ways to enhance your services without improving your skills.
Client retention is essential for the success of any beauty business. It is far more cost-effective to retain customers than to acquire new ones. The key to client retention is providing an amazing service experience.
Creating a great customer experience is essential to keeping customers coming back. This experience should start from the very first interaction and continue throughout the customer journey. This means providing a personalized and engaging experience that resonates with the customer.
It is also important to build a relationship with the customer for the overall lifetime value.
In this episode, let us give them the best customer...
Episode 129 - What it's like to grow a business with Carla Ricciardone
What you will learn from this episode:
- Hear Carla Ricciardone's experience-based wisdom of building a beauty business from the beginning to a million dollar business.
- Discover the mindset and the focus that is required to grow into a recognized industry leader.
- How to access your best use of time, and speak up for yourself.
Growing a business is not an easy job. There are plenty of obstacles, heartbreaks, and confusions, and even questioning yourself if you can even reach that goal.
This special episode of our show provides invaluable insight for those who are on their journey of building a beauty business. From the wisdom of Carla Ricciardone, based on her life experiences, you will learn how to gain confidence and credibility.
You will also hear about the focused mindset required and how it can be applied to your business.
Here's an episode about what it is like to grow your business with Carla Ricciardone, owner of Sculpted Studios.
Topics Covered:
1:14 - Carla...
Episode 128: The 3 Key Questions in Finding a Mentor, Program, or Coach
What you will learn from this episode:
- Discover the 3 key questions in choosing the program, mentor, or coach
- Learn how to get clarity for what will give you the best results
- Hear about the secret of how you can achieve your goal faster with less stress, less time, and less money
If there's a faster way to success, who wouldn't want it?
When it comes to taking a big step in your professional or personal life, finding the right program, coach, or mentor can be intimidating. It’s hard to know who to trust, and you want to be sure that you’re investing your time and money wisely.
Fortunately, there are a few key tips to help you identify the right program, coach, or mentor to help you reach your goals.
Choosing the right program, coach, or mentor is an important step to take when you’re looking to make a change.
This episode will help you find the perfect coach or program for you so you can make the...
Episode 127: Dealing with Disappointment & Frustration—Making change
What you will learn from this episode:
- Learn the areas of disappointment in running a beauty business
- Discover how to handle difficult situations
- The duality mindset for success
As beauty business owners things can feel out of our control, but we can only control how we respond to circumstances.
Having healthy thoughts is required to keep going to reach your goals. But how to do that is often unknown.
To start with, it is helpful to believe that everyone is doing their best and has good intentions. Then, you can have compassion for yourself and others. But take responsibility for your future self!!
Here is an episode for you in Dealing with Disappointment & Frustration.
Topics Covered:
1:40 – Business circumstances that lead to disappointment
3:11 - When other people let you down
4:50 - Self Disappointment challenges
7:17 - Stacking the thoughts and feelings of the letdown
9:30...
Episode 126: Right mindset to reach your goals in 2023!
What you will learn:
- What to do when things don't go as planned
- Ways to get motivated and boost your confidence
- Discover a better thought process for reaching your goals
As the new year rolls around, it's time to set big goals for your beauty business. Many make new year's resolutions and break them in the same month, but having the right mindset is the first step in achieving success in any endeavor.
As you know, to reach your goals for your beauty business in 2023, it's essential to have an optimistic outlook and maintain a proactive attitude.
However, it's common to get stuck in self-doubt, indecision, overthinking, fear, and other self-sabotaging thoughts. It is crucial to stay focused on your desired objectives and have the plan to help you achieve them. Dedication and consistent effort will bring about many opportunities for new levels of growth in your business, along with having the right mindset for success!
This episode allows you...
Episode 125 - Letting go of 2022!
Emotional Freedom Technique (EFT) is an alternative treatment for emotional distress and sometimes even physical pain. It's also referred to as tapping or psychological acupressure, according to Healthline.com
Gary Craig, the developer of EFT concluded that a disruption in energy is the cause of all negative emotions and pain.
I wanted to offer this as a way to let go of 2022 and any negative energy with it. Let's start 2023 with fresh energy, full of excitement and positivity! The new year is another chance to grow and make our goals and dreams come true.
Here is an episode to help you release 2022 and be inspired and motivated this year of 2023.
What you will learn:
- Learn how to perform the Emotional Freedom Technique (EFT)
- Releasing negative energy
- Renew your energy for this 2023
Episode 124: My 3 Things of focus for 2023
What you will learn from this episode:
- Assess where you are in your business.
- Learn how to sort and prioritize essential aspects of your business.
- Discover ways to maximize your profit this 2023.
2022 is almost over. Where did the year go?
Some businesses had massive highs, others had significant lows, and some fell in the middle.
With the growing competition, it can take time to handle the pressure of unlimited strategies. Are you ready for the next level in your business this 2023?
Also, there is always time to equip yourself and seek support through mentorship. Finally, remember that success starts from within, so feed your mind and soul with the right things to focus on the goals!
This episode might help you get mentally ready for the new year.
Topics Covered:
02:46 - Lessons from The Hunger Game movie
06:05 - A key to Master
07:37 - The true meaning of Enthusiasm
09:54 - Another element to master
15:48 - Something we should all master
19:40 -...
Episode 123: Confession - A very personal message (sensitive topic trigger warning)
Various past circumstances shape our present beliefs. Self-doubt can occur when we feel like we don't measure up. It is essential for business owners to figure out why we have these deeper beliefs so we can overcome them. Past trauma can trigger these emotions and cause us to lose faith in ourselves and struggle in our business. But there is no better way to step out of your comfort zone than to take the time for self-reflection and change them.
This episode is much more personal than most of our past episodes, as I share my struggles and how I emerged from them over the years. [Trigger warning: mentions of abuse and eating disorders]
Topics covered:
00:40 - Reason behind the topic for this episode
01:40 - Addressing the "perfection myth" caused by social media
02:06 - How personal issues can affect our business
02:37 - Stepping out of your comfort zones
03:08 - Why inner healing is critical
04:00 - Suffering is universal
04:45 - April's traumatic...
Episode 121: The Beauty Industry Lies
What you will learn from this episode:
- Know the industry myths that can affect your beauty business mindset and derail your focus.
- Hear about the difference between passive and leveraged income and what's required for success.
- Learn about the levels of market sophistication so that you can improve your messaging to stay relevant and attract more ideal clients.
Every business will have struggles, and there's no such thing as always success without failures. So even though we think things are perfect for others from what we see on social media, there's more to the story behind the scenes for growing a beauty business. We can shed light on the truth when we expose these industry lies and myths and move forward with a positive mindset. This allows you to focus on your goals and enjoy the journey!
Here's an episode for you to know: The Industry Lies.
Topics Covered:
01:15 - Filtering reality
04:36 - The beauty business industry has a lower start-up...
Episode 120: 4 Mistakes to Avoid With Your Own Lash Product Line with Beauty Boss Michelle Rath
What you will learn from this episode:
- Discover the top 4 mistakes to avoid when starting your own lash product line
- Learn the behind-the-scenes secrets that most beauty professionals are naive to and don't know about when buying products
- Hear about the importance of product knowledge in operating your beauty business
When running a beauty business, there are ways to scale your income and leverage your time. One of the best ways to increase your income and brand prestige is with your own product line. As with any business endeavor, you can learn the hard way from your mistakes or succeed faster when you learn from others.
In this episode, Michelle Rath, CEO of Sinful Lashes, will share her knowledge and experiences to reveal the top mistakes to avoid when creating your retail product line. Michelle founded Sinful Lashes after a successful career as a Hollywood Stylist in the entertainment industry. In 2011 she wanted a change and took an eyelash...