Episode 97 Apps That Will Simplify Your Life and Permanent Makeup Business

Jan 04, 2022


What you will learn from this episode:

  • Learn about management tools to help you organize your tasks and to-do lists.
  • Discover one copywriting app that helps with your blogs, social media posts, and emails, so your audience wants to book your services.
  • Hear about video-making apps that are easy to use and affordable.


Gone are the days when you did everything manually, and things were rudimentary.

Even if you label yourself as a "technophobe" or not too computer savvy, don't you love simplifying things and doing your tasks efficiently?

In this episode, our top beauty professionals, April Meese, Karen Betts, Vicky Martin, and Dawna Mainard, share apps they use that help them with various business processes. 


Topics Covered:

01:50 - A great app that is perfect for your scheduling management system that you can sync with other apps

02:36 - Useful go-to apps that you can get for free

06:04 - Organizing your tasks with these apps

07:58 - An app that helps...

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Episode 96 Lessons I Learned In Starting My Online Business with April Meese

Jan 04, 2022


What you will learn from this episode:

  • Learn the misconceptions about starting an online business 
  • Discover what you should set in place to ensure success from the beginning
  • Find out what you can't ignore and where to focus your energy for maximum results.


Do you think having an online business is all passive, easy money?

Are you constantly second-guessing yourself and chasing after "shiny objects" when managing your beauty business?

Ready to reset your mind and stay on the course despite any setbacks along the way?

Don't believe what others say about starting an online business being an overnight success and the path to quick riches. Some argue that marketing an online business can be even more challenging than a brick-and-mortar business. A profitable business takes time, and there will be lessons learned from minor "failures" or setbacks along the way. 

As with any business, an online business requires the right strategies, systems, and mindset for a...

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Episode 95: Practice Tips and Tools for Improving Your Skills

Nov 28, 2021


Flash Sale! Click here: https://www.aprilmeese.com/bf21


What you will learn from this episode:

  • Find out confidence-boosting practice skills and ideas for marketing your beauty business.
  • Discover brilliant tools and tips to create muscle memory, so you become great at what you do, and your clients are happy with your service.
  • Learn how to build an authentic rapport with your audience so you create trust and connection with them, and your service's value is truly conveyed. 


Are you interested in learning practice techniques to get yourself more efficient and effective in your skills?

Do you want to be more confident in the service you offer and be the best at what you do?

Are you looking for practice tools and gadgets you can get your hands on so it helps things flow easily and gets everything moving naturally?


In today's episode, our top beauty professionals April Meese, Vicky Martin, and Karen Betts, and Heidi Henderson share with you their best...

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Episode 94: How to Maximize the Gift-Giving Holiday Season

Nov 14, 2021


What you will learn from this episode:

  • Discover ideas to put your holiday promotion together without giving discounts.
  • Find out what will get your audience to buy your services over other deals and do it quickly now. 
  • Learn about creative ways to think out of the box and be strategic in your action plans for the holiday specials.


As you know, the holidays are around the corner, which means we are entering the most significant consumer spending season.

Do you want to earn extra profits this 4th Quarter and holiday after holiday?

Are you already prepared with your holiday promotion action plan?

Or are you still stuck thinking of what to do and how to go about it?

In today's episode, April shares a system that you can rinse and repeat in all the holiday specials you will have year after year without discounting your services or products. At this time of the year, when people's wallets are wide open and they're predisposed to splurge a bit more, you don't want to...

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Episode 93: Creating a Black Friday and Cyber Monday Holiday Special

Nov 11, 2021



What you will learn from this episode: 

  • Discover the one marketing asset you can create that will help you get more buyers.
  • Find out how to get more sales by building anticipation for your holiday specials.
  • Learn how to build trust, create desire, and raise demand for your services and products. 


The biggest holiday shopping time of the year is fast approaching. 

Have you started planning any special deals or thought of how you can make the most of this customer spending season for your beauty business? 

How do you prepare a winning special offer worth the effort in financial returns for your business? 

Are you curious about a top-level marketing strategy to earn extra income for this coming Black Friday Special or any other special offers you will be having? 

April reveals some of her tips about creating a holiday promotion for your customers in today's episode. She explains how special offers don't have to be a discount, but...

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Episode 92: Favorite PMU Tools Reveal

Oct 30, 2021


What you will learn from this episode: 

  • Discover favorite PMU tools that are already proven and tested by top beauty professionals
  • Learn about the tips they share on how to use these convenient tools for better and faster results.
  • Find out about low-cost tools you can use that produce excellent work at a fraction of the price.


Do you ever wonder what other beauty professionals use as their go-to favorite PMU tools to get the best results? 

Do you want to know the tricks and tips they have for saving time and money to be more efficient in their beauty business? 

Are you looking for those secret hacks to make your services better? 

Our beauty professionals April Meese, Karen Betts, Vicky Martin, Mary Ritcherson, Dawna Mainard, Charlotte Duke, and Shauna Magrath recommend their favorite PMU tools to help you deliver excellent results.


Topics Covered: 

01:39 - The time-saving tool that April calls genius

04:43 - A favorite tool that helps...

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Episode 91: Denise Baldwin--Elevate Student Journey & Success Story

Oct 12, 2021


What you will learn from this episode: 

  • Find out what kind of community, learning, and teaching methods you can look forward to inside the Elevate Your Beauty Business Program.
  • Discover what significant impact the Elevate Program has had on Denise's personal life and career that she couldn't begin to imagine for herself before the program.
  • Hear about the life-changing transformation EYBB Program made in the way she looks at her business.
  • Learn about the continued big wins she keeps having after finishing the Elevate program.


Are you a "one-woman show" juggling everything all by yourself but not growing your beauty business? 

Do you keep spinning your wheels, and feel like nothing seems to work? 

Are you a beauty professional or artist who's stuck and doesn't know what to do next? 

Do you want to belong to a community of like-minded individuals who share success strategies, and support everyone to do what's best for their beauty business? 


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Episode 90: Critical lessons from the Lioness

Oct 07, 2021


Why you have to check out today's podcast:

  • Find out essential lessons in successfully running your beauty business from a lion's story of being the king of the jungle. 
  • Learn what backup client attraction strategies you need to have in place, just in case your social media breaks down.
  • Hear about the one necessary tool that you must keep running to have a sustainable beauty business  


Do you feel like you're defeated or sometimes losing confidence? 

Are you comparing your work and your business with others? 

Do you wish your business was bigger, you were moving faster, or that your skills were better?

Are self-doubt and fear holding you back from your full potential in your beauty business?

This episode highlights the qualities of a lion & lioness that you should adopt to improve your beauty business. The lion may not be the smartest, fastest, or biggest, but he is still considered the king of them all. You may be feeling the same way in...

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Episode 89: Online Education: The Way of the Future

Sep 23, 2021


What you will learn from this episode:

  • Find out the key things you need to consider before enrolling in an online course so you don't waste precious time and money.  
  • Learn the action steps you need to take so you truly implement what you've learned, and you get maximum return from it.
  • Hear about the different learning styles and what to look for in a course that makes it easier for your preferred type of learning.


There are more ways to learn online than ever before, especially for our beauty industry.  

But with so many options, how do you choose? 

What's the best investment of time and money? You wouldn't want to buy an online course that just sits and gathers cyber dust.

For sure, you want the right course or program that you can make the most of, lets you learn faster, and helps you grow your beauty business. 

In this concise episode, listen as April shares insights and tips on finding a suitable class and investing in an online...

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Episode 87: Confidence to Raise Your Prices

Aug 24, 2021


What you will learn from this episode: 

  • Find out how you can achieve a better work-life balance by only having a few clients and still earning more profits in your beauty business.
  • Discover the 3 essentials for establishing higher prices so that you can strengthen your profits and help your prospective clients say yes to buying your products/services.
  • Learn how to develop an excellent money mindset so that you are not afraid of increasing your prices.
  • Understand how to lower your prospective client's perceived purchasing risk so that you get more yeses and sales of your service.
  • Hear about the pricing psychology of how you can anchor your prices to convey the service's value for more sales overall.


You may think having more clients means earning more; therefore, you may be afraid to raise your prices with the thought of potentially losing clients and income. But, on the contrary, you can make more money with less work because there's a more innovative way to...

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