Episode 21: Social Media Changes and What You Need To Know

Mar 16, 2020

 

Why you have to check out today’s podcast:

  • Know the impact of the changes in Facebook and Instagram that you should be aware of
  • Learn the different ranking signals that will immensely help in increasing your relevancy score
  • Discover the things that will hurt your relevancy score and how to avoid them

 

Summary

Nowadays, social media plays a massive role in the marketing strategies of every business. That’s why it is imperative that we understand, study and strategize how to utilize these social media platforms like Facebook and Instagram. This episode is loaded with in-depth and vital information that can guide you with the recent changes in social media. By learning these changes, you’ll maximize the use of these tools that will help you to connect with your potential clients and eventually give positive and progressive results for your beauty business.

For the people to get connected with our brand, we need to have more engaging content...
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Episode 19: Understanding the Customer Commitment Level of Buying

Feb 21, 2020

 

Why you have to check out today’s podcast:

  • What market sophistication is and why every business owner should know it
  • Check out the different strategies to use in getting customers
  • The reasons why marketing strategy starts not only on targeting customers but also with the marketing message

 

Summary

As business owners, we want to increase our sales.  And to increase sales means we need to get more buying customers.  That’s why a crucial part of every business’s marketing strategy is understanding the customer journey, knowing the customer commitment level, and enticing them to buy.  This episode will give you in-depth details on how to target your audience, convey your marketing message, and tried and tested tactics on how to get customers depending on the cost, risk and commitment levels.

“A lot of us are marketing to the clients right where we're warming them up. We are trying to get them to buy.  We are marketing them up...

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Episode 16: Upcoming Marketing Trends for 2020

Jan 30, 2020

 

  • Why you have to check out today's podcast:

    • Facebook ad rules have become stricter and how you have to adapt to these changes
    • The trend in "binge-ing" of content, what it means to your beauty business
    • The reason why in-person events will be a massive trend in 2020 and how your business can benefit from it

     Summary

    The start of a new year is the perfect time to look back and assess what worked and what didn't work in your business, and make new plans to meet your goals. An essential step in achieving your business goals is to focus on which marketing trends will make 2020 your breakthrough year. Understanding these marketing trends at the start of the year will enable you to make sound business strategies and grow your business optimally. In this episode, I will share the marketing trends that you need to know about in 2020.

     

    "When they have a connection with you, that is the way that you stand out. They're binge-watching your stuff, and therefore they're...

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Episode 13: How to Deal with Customer Complaints, Bad Reviews, and Internet Trolls

Dec 29, 2019

 

Why you have to check out today’s podcast:

  • Know the essential things to do and consider when someone leaves a bad review
  • Learn what to say and how to respond to negative feedback and bad reviews

Summary

Business owners work hard to get excellent and positive reviews for their products and services to earn the trust and loyalty of their clients.  But, inevitably, it will not always go that way.  Part of running a business is getting bad reviews and complaints.  No matter how you accept and prepare for this negativism, you’ll find yourself sad, frustrated, feeling-not-enough, defensive, etc.  And that’s normal because we can’t please everybody.  But look at it from a different perspective, you can do something about it.  You need to learn how to deal with this feedback, reviews, and complaints professionally.

In this episode, we’re going to focus on how to respond with nasty customer comments, negative reviews, and...

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Episode 12: Tips to Rev Up Your Quarter 4 Profits Before Holidays

Dec 12, 2019

 

Why you have to check out today’s podcast:

  • To find out about different marketing ideas with using gift certificates.
  • Why it is essential to offer specials not only for new clients but for existing clients as well
  • Why it’s a good thing to do business and run promotions with referral partners

Summary

The holiday season is not only a season of merry-making but a season of shopping and spending as well.  And this is a perfect time for every business to maximize profits and finish the year strong.  But the challenge lies in finding ways to make our business stand out from the rest, knowing what our customer wants, and taking advantage of the holiday rush. 

Join me in this another exciting episode as I give you lots of ideas and strategies to attract new clients, nurture existing customers, build authority with referral partners, and so much more.  These tips will effectively boost your promotional and marketing campaigns that will help bring...

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Episode 8: The New Changes Happening with Social Media You Should Know

Oct 15, 2019

 

Why you have to check out today’s podcast:

  • The importance of getting over your fear in doing videos and what you can do about it
  • Discover the various changes in Facebook that you need to know for your business growth
  • Know the upcoming changes in Instagram to optimize its use as a social media platform

 

Summary

While Facebook and Instagram are popularly known as the two main social media platforms that can help drive a business’s marketing strategy, they are first a business.  And as a business, they keep on changing and improving their products and services meaning the platform.  As their users, we should likewise be smart on how to utilize these platforms to serve our clients better and grow our business as well.

Let me ask you how many times you felt confused by the changes that are happening on social media platforms?  Today’s episode is packed with loads of information and updates that you need to know with Facebook newsfeed,...

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Episode 3: How to Combat Imposter Syndrome

Sep 04, 2019

 

Why you have to check out today’s podcast:

  • Find out what imposter syndrome is and how it affects the mindset.
  • Be informed on the causes of imposter syndrome.
  • Learn effective ways to deal with and face imposter syndrome.

 

Summary

While there are different marketing strategies of a business to increase its profitability, it is equally important for business owners to deal with and develop an entrepreneurial mindset.   But what if, as a human being, the business owner faces personal hurdles feeling unworthy of their accomplishments, or lacking self-confidence, or simply not feeling good enough? This imposter syndrome is common to entrepreneurs and April is no exception.  Join her in this episode as she reveals her struggles to inspire others, and challenges her fellow entrepreneurs to get past any blockers that will move your business forward.   

 

If I put myself out there, yes, it is a little scary.  But look at how...

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Episode 2: Using Video on Social Media for More Clients

Sep 01, 2019

 

Why you have to check out today’s podcast:

  • Learn the current trend in social media that will help optimize your business
  • Know the do’s and don’ts in preparing for a live video that will get you a positive audience response
  • Discover the different live video ideas and start applying them

 

Summary

As social media becomes a necessity in our daily lives, it is also primarily become part of business strategies.  There are various platforms to connect business owners with customers, to promote brand awareness, and to boost sales.  But what is working on social media today?  How does it work?  Tune in to this episode as April answers this question that will help build your audience, get more clients, and ultimately, grow your business.

 

“Always have a plan, have a strategy and know what you plan to talk about.”

- April Meese

 

Topics Covered:

01:09 – April answers the question from beauty professionals on the...

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