Episode 84: Facebook/Instagram Ads versus Google Ads with Hayley Johnston

Jul 26, 2021

 

What you'll learn from this episode:

  • Find out how Facebook ads differ from Google ads.
  • Hear the advantages of using each advertising platform to know which is best to achieve your beauty business goals.
  • Learn how to create and then optimize your ad to target ideal clients who will purchase or book an appointment.

 

Hayley Johnston runs an agency called Piper & Co Digital, a full-service digital agency based in Sydney, Australia – serving people and brands worldwide.

The agency was born out of a passion for marketing and lifestyle. They work hard. And play harder. They believe great work comes from diversity of every kind and that diversity breeds creativity. With team members from various locations worldwide, they have diversified experts with proven and stellar results time after time. 

They do everything from Facebook advertising to Google advertising, social media content creation, web design, funnels, basically anything digital you can think about.

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