Episode 64: Leadership in Your Beauty Biz with John Terry III

Feb 25, 2021


What you will learn from this episode:

  • Find out the essential character qualities of a leader you need to embody to run a successful business.
  • Get the action steps that help you have a daily transformation to become the leader who serves and grows.
  • Discover ways to become an effective leader who adds value to the team and helps make them feel equipped and empowered to make a difference in the world.
  • Learn about Warren Buffet’s way of prioritizing your day to get things done.



How do you move from just having a successful life to one of significance that allows you to create a legacy that lives on for decades beyond your life?

The Blackbelt Leadership allows you to lead and live a life that empowers a new generation to make good choices to become a better version of themselves.  Ultimately, this type of leadership makes a positive difference in the world around us.

John L. Terry III is a two-time martial arts Hall of Fame inductee, John brings...

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Favorite Apps & Hacks from the Clubhouse Room

Feb 17, 2021

April's favorite Apps

This is the InVideo App -- http://bit.ly/3afeFCG I recommend for creating beauty video for social media or your website

 This is the Warm Welcome App I recommend for creating video emails, chat greeting on your website & more https://bit.ly/3rVvkRR


You can check it out for free for 14 days & then it is $8 a month--

or you can get it for a lifetime for $59 if you use my favorite app below. Click the link to get a $10 credit when you sign up for free



Vicky Martins Picks



Karen Betts Picks

 Voice Memo App 



 Others Recommended





App Hashtag expert

Wave payments




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Episode 63: Vicky Martin talks Motivation & Mindset to get through Lockdown & Flourish

Feb 16, 2021


What you will learn from this episode:

  • Learn how to move past your fear and get things started and done
  • Turn around your "mistakes," learn from them, and look for an opportunity even in the most unfortunate situations
  • Learn how to find the courage to stretch outside your comfort zone and take action so that you can become a blessing to others
  • Discover the simplest tricks to help yourself get through the day and start you off the right mindset every day and any time of the day



It's the start of the year, so what better way to bring it in than with gems of wisdom from our guest Vicky Martin. With her life experiences (shaken and stirred), she has nothing but lessons learned for herself and others, for a better perspective. With her passion for continuing inner growth, she's dedicated to helping others. She inspires us to look within to see the light in every situation that we are in and pursue our ultimate purpose.

Nineteen years ago that was when Vicky...

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Episode 62: Will the new Clubhouse App Help your Beauty Business?

Feb 06, 2021

 What you will learn from this episode:

  • Find out how to download the Clubhouse app, what phone to use to download it, the key things you need to know to become familiar with the app's terminology to help you navigate your way through and around it
  • Find out what you need to know about Facebook ad changes and how it affects your beauty business
  • Find out about getting on the Clubhouse app and the essentials you need to know
  • Discover why I’m excited about this new app and why I think the platform is perfect for creating partnerships and collaborations. 



One vital thing that you must know about Facebook ads is that they have changed since Apple changed their privacy settings.  If you try to run your Facebook ads on Facebook and Instagram, you won't be able to track conversions for those that click on your ads while using Apple devices.  Ultimately, it seems that Facebook ads are a bit less effective, which only means the cost will be...

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Episode 61: Learn about Getting Clients from Google/SEO with Ana Perrone

Feb 01, 2021


What you will learn from this episode:

  • Learn how to get your business on the Google "3-pack" and be on Google's top searches without spending a lot of money
  • Find out why you need to get reviews on Google for your business
  • Discover what SEO (Search Engine Optimization) keywords & tactics work best so that prospective clients can find your business.  
  • Find out why you need to focus more on Google and SEO rather than on social media. 



Are you a beginner or an experienced permanent makeup artist and beauty professional who wants your business to be on top of Google searches? How do you go about landing in Google's 3-pack?

Build your SEO and get reviews for your business.

Ana Perrone was voted one of the best microblading artists in the United States. Ana is the only one in the U.S.A. holding three certificates from all major international microblading schools; Phibrows, Biotek, and Swiss Color®. With 18 years of experience in Brazil and...

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Episode 60: BTS--Why I took almost 1 1-2 months off of Social Media

Jan 22, 2021


What you will learn from this episode:

  • Learn how to give yourself space and grace to have a life and business you enjoy with less stress and overwhelm
  • Learn about leveraged marketing and not just any tactic that helps you get greater results in your beauty business
  • Find out valuable free and non-free resources that will help you gain quick wins as well as the needed beauty business boost



The year 2020 has put all of us in a situation none of us would have imagined happening. Business-wise, my beauty business shutdown as well as those of my students’ business. Despite what happened I still continue to find ways to help them with their business and myself, too. Since starting my beauty business, I have always been juggling family duties with work, but by the end of 2020, I felt my body was getting worn out. I had been sick with a sinus infection and hives from the family tension and anxiety that came about with quarantine. So I’ve decided to take...

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Episode 59 Quick Tip: The Importance of Niching Down in your Beauty Business

Jan 18, 2021


What you will learn from this episode: 

  • Find out the two most important factors you need to grow your business.
  • Learn about why niching down allows your business to expand more than you think.
  • Learn how to create a business model and marketing message that perfectly resonates with your audience.



Many beauty professionals are so passionate about many things they end up with no results because they become a jack of all trades but master of none. Most successful brands/beauty professionals that you may follow started with one main service skill. After they mastered that primary skill, then they eventually expanded. However, many beauty professionals are scared that they will limit themselves when they narrow down to offering just one "thing" when they start their business. The opposite is true in that you have the chance to market your strength and become the go-to person at the top of your prospective client's mind. 

If you don't see any...

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Episode 58: Preparing Your Beauty Business for December

Dec 06, 2020


 What you will learn from this episode:

  • Learn how to think about your business in creative ways not just by way of discounts
  • Find out about marketing strategies that will have customers and clients swooning over your holiday specials
  • Learn about ways to gather testimonials to strengthen more your social proof to ramp up your holiday sales



Like Black Friday, December is also one of those holidays people worldwide look forward to. It is probably one of those days when people are likely to spend more, however tight the situation may be. 

As you look forward to this month, you can't help but also think of what you can do for your business. Saving time and energy should be on top of your list. That is why it is best to have your systems in check. Getting a checklist on what to do next makes for speedier action. Think about your documentation for your client gifts, team appreciation system, and don't forget about your vision and planning for next...

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Episode 57: Asking Better Question For Your Beauty Business

Dec 06, 2020


What you will learn from this episode: 

  • Find out what questions you need to ask yourself to keep you on track in achieving your business goals
  • Learn how to set a goal that helps you establish a plan to get there
  • Find out why less is more in growing your business



Asking important questions that concern your beauty business peel off layers of more important issues that need to be addressed. It will not only help you dig deeper and deal with what matters most but that it will help you move closer to your goal easier and faster.  

You must be always on track to where you are supposed to go and asking these questions helps a lot. The questions you ask yourself matter a lot depending on what stage in your business you are in. If you are just in the beginning stage, what concerns you most is getting clients in. What are clients thinking about, what are they dealing with now? How to overcome the client’s objections to your service? Which...

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Episode 56: How to Run a Black Friday Special that Works

Dec 06, 2020

What you will learn from this episode:

  • Find out the pros and cons of running a promotion on Black Friday to help you decide if the money to be earned is indeed worth it
  • Learn how to stand out from the rest and create genuine excitement and frenzy over your promotional offer
  • Find about promotional ideas that build consumers' loyalty to the product rather than to discounts
  • Discover about a promotional offer that increases a product's perceived value 
  • Find out how to make a WIN offer to clients that they can't resist 
  • Find out about a mini-workshop that gives you three strategies that are going to boost your overall revenue without a discount at www.aprilmeese.com/BF 



Black Friday or Cyber Monday is just around the corner. Statistics point out that people spend more at this time of the year because they are already preconditioned to spend more. It is just a matter of standing out with your offer and grabbing their undivided attention. 

As the...

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