Episode 46: Critical Question to Grow Your Beauty Business
What you will learn from this episode:
- Find out what questions to ask yourself to keep moving forward in your business
- Find out the who, what, when, where, why, and how of creating content for an effective marketing message
- Learn why doing the unconventional will get you the result others are not getting
Summary:
This year has been a rollercoaster ride for everyone and for everyone’s business. We get to choose whether we are seeing opportunities or cowering in fear of uncertainty. For those of us who want to move forward in our business, this is how we can face what lies ahead - by asking questions that truly matter in our business, in ourselves, and in our marketing. Answering those questions provides us a gauge on how to act on it.
And by saying so, let’s start asking ourselves questions that push us toward our goals. How can we navigate through these times and thrive? What are the concrete steps I need to do to be able to gain more clients? How should I...
Episode 45: Hear from Tattoo Artist Turned Permanent Makeup Artist, Chelsea Larsen, on How She Overcame Perfectionism (procrastination) and Self-doubt
What you will learn from this episode:
- Learn how to crush self-doubt and perfectionism with the Elevate Program
- Find out what set the Elevate Program apart from other marketing courses
- Find out how the Elevate Program helps you learn and do so much more in your business despite you knowing it all
Summary:
What keeps you holding back? Why are you still holding on to your excuses? Do you really think you know it all?
Truth is, we all have this chatter running through our heads; ‘I am not good enough’, ‘I’m just too busy for it’, ‘I know everything about this...why not just read a book again or go watch YouTube’, ‘I’m not confident to show up’, ‘I’ll do it later’. The excuses are endless.
Have you really thought about where all this perfectionism and procrastination leaves you and your business?
Let’s take a look at that and meet Chelsea and know her life before and after Elevate. You might...
Episode 44: Interview with Heidi Henderson: Learn how this Inspirational Mother of 8 Went from Broke to Booming in her Beauty Business
What you will learn from this episode:
- Find out how the Elevate Program helped her business gain profits from merely earning crickets
- Find out how the Elevate Program turned a hardcore introvert into an eager networker
- Discover an unbelievable support group in the Elevate Program
Summary:
How would you feel if you reached a point when what fuels your business is pocketed from your household’s grocery budget? If that is not enough to imagine it, add this...you have 8 mouths to feed and you are a solo parent. AND you are full of self-doubt and wouldn’t consider asking for help from anyone.
Meet Heidi Henderson. This was her reality, but as fate would have it, she betted on her only chance at turning things around for her and her children. Let’s hear her story with the Elevate Program.
Heidi Henderson, RT, CRT, is a permanent makeup artist and Paramedical Tattooist in Bakersfield, Ca. where she owns a “New You Permanent Makeup.” After many...
Episode 43: Interviewing Molly Klipp on Her Journey from Running a Million Dollar Beauty Franchise to Starting Her Own PMU Business
What you will learn from this episode:
- Learn about the Elevate Program’s transformative power in your beauty business
- Find out why the Elevate Program is for all ages and even for the non-tech-savvy
- Discover the kind of community you will have with the Elevate Program and what this program will bring out in you and your beauty business
Summary:
Maybe you have a lot going through your mind right now. You are not tech-savvy and are too old to learn new things. Or maybe, you say, ‘I know a lot already and my business is doing well…..there’s nothing in it for me anymore.’
But what if, just when you thought you’ve got everything all figured out, the Elevate Program could do so much more for you and your beauty business as it has done for Molly?
Molly Klip is the sole owner of Carefree Beauty Permanent Makeup with two locations in Lynwood and Arlington, Washington. She's been practicing permanent cosmetics for over six years. And...
Episode 42: The Keys to Success
What you will learn from this episode:
- Learn about the key component to make your business grow
- Learn how to power up your motivation for you to take action
- Find out what you can do to get you an inch closer to your business goal
Summary:
This time of pandemic can either define and diminish or develop us. These words of Jim Kwik from his book ‘Limitless’ ring true in our midst today. And most of the takeaways we get from his book are ones that point to reaching our goals. Even in this trying time, we can always steer the course of our business towards success.
The first thing we should need to be aware of is our mindset. Yes, this is one big thing to consider. It is either we downgrade or upgrade it. Don’t say, ‘Can I do it?’, think about ‘How can I do it?’. We need to have a proactive mindset and a winning attitude despite it all. We need to show up and get rid ourselves of false and limiting beliefs. Those self-talks that...
Episode 41: Our Changing Industry
What you will learn from this episode:
- Learn how to leverage other successful entrepreneurs’ business model
- Learn how to grow your business in any economy the world is in
- Find out about a system that will help you not just with tactics but with strategies to grow your business
Summary:
The changing times call for us to think about where we are in our business. It’s a challenging time and I know how you feel as I also tried to start a business during the great recession. It is never easy but you can still take action. This is the time to be creative and think outside of the box. We need to adapt to change.
If you are struggling with your beauty business, want to turn things around, or believe a unique system can help you, then consider the Amplify Method. This method is taught in one of the courses I offer that will change your business. Not just with tactics but strategies that will attract the right customers--not just bargain hunting...
Episode 40: Marketing is a Discipline that Determines your Business Growth
What you will learn from this episode:
- Learn about the strategy of Persuasion and Influence
- Find out what are the important C’s to consider in crafting a compelling marketing message
- Learn about what goes into an effective marketing strategy
Summary
In whatever economy the world is in there is one key to business success and that is marketing. If you have effective marketing, sales become easy. More than the skills we have, we need to know how to attract the right customers. And more than the tactics of posting on social media and on our website, we need to learn about the strategy of persuasive influence. Let it be communicated to clients that we are the clear and only path towards the solution to their problem.
In order to come up with effective marketing, we need to keep the following in mind. First, learn to captivate them, get their attention so we can tell them the rest of our story and the services that we offer, and let them take action. Secondly,...
Episode 39: Positioning your Beauty Business for Sales
Why you have to check out today’s podcast:
- Learn how to increase sales with social proof
- Discover effective ways to ramp up your social proof
- Learn how to leverage reciprocity to increase sales
Summary
For our business to be successful we need to have sales. To have sales we need to work on our marketing. And increasing social proof builds up our marketing and helps us with sales.
With all the fake news surrounding us these days, people are cynical about advertisements. That’s why getting testimonials helps us do the job of getting sales for our business. It addresses objections because of the benefit experienced by using a product or service. It builds our authority and credibility and the more we have it, the easier marketing becomes. Look for quality and variety when it comes to social proof. Be mindful when asking for a review. The ideal time to ask your...
Episode 38: How to Get More Time and Freedom!
Why you have to check out today’s podcast:
- Discover about an efficient strategy to operate your beauty business
- Learn why you are your own beauty business’ bottleneck and what you can do about it
- Find out an effective documentation process to help you determine which tasks you need to hire someone for
Summary
When you first start your business, you're wearing all the hats and doing everything yourself. As your business grows, there is a need to delegate these tasks so you can focus more on scaling your business. This is where outsourcing is necessary.
You may think you’re the only one who knows everything you do in your business and that you can’t afford to hire somebody else to do it for you. But the reality is you can actually hire someone who is competent and knows their way around what you do. I promise, this will save you time and...
Episode 37: Understand Why and How to do Your Marketing
Why you have to check out today’s podcast:
- Learn about how valuable marketing is in your business
- Find out the two parts of marketing you need to focus on
- Discover about the massive value repetition has in your marketing
Summary
Repetition is big in marketing. Why do many brands advertise? Because marketing is creative and repetitive. To create a more memorable and good feeling about one's product or service, big brands launch slogans. Powerful slogans get stuck in our minds and for years, people will still remember them.
But there has to be something more than a slogan because, in itself, it is not enough. Your brand's value must be conveyed. This is where the two parts of marketing come in. The strategic and tactical parts. It is good to have your website, do Facebook ads, social media posts, trade shows, and what have you- this is the tactical part.
Then there is your...