Episode 103 How to Deal with a Copycat in Business with Ali Lilly

Feb 09, 2022


What you will learn from this episode:

  • Learn the essentials for successfully rebranding your business.
  • Hear stories of beauty brand copying and lessons learned from the high cost of brand/product infringement.
  • Find out how to protect yourself from copycats and imitators to safeguard your brand and your business' profitability.


Our brand look and vibe often change as we grow and evolve personally. Sometimes, you may figure it out initially, or you may need to reassess.

Do you feel like others have copied or mimicked your business ideas? How did you handle it?

Do you feel like you need a brand image or a complete change in your business?


Ali Lilly is the founder of Lash Anarchist and the host of the Lashes and Bullsh*t podcast. She is a lash professional who turned educator to help other lash professionals grow their businesses. 

In this episode, Ali shares some fantastic advice on branding and what to do about copycats. She also reveals her self-awareness...

Continue Reading...

Episode 102: The Latest Instagram Updates 2022

Feb 08, 2022

What you will learn from this episode:
  • Learn about the latest Instagram changes to help your beauty business.
  • Discover the new interactive feature updates this social media platform just rolled out.
  • Find out the perfect changes for small businesses and the advantage for those without a large audience of followers.



Are you up-to-date with the newest Instagram?


Have you been maximizing video on the Instagram platform to promote your services?


Have you been frustrated with the algorithm?


This episode will give you the low-down info of the Instagram changes to help your beauty business attract more clients.



Topics Covered:

1:06 - Instagram changes

2:59 - How context switching lose your momentum

4:01 - Filter's pros and cons

4:55 - IG for Kids

6:08 - Sensitivity Control

7:04 - Rage shake

7:42 - Creator Monetization

16:35 - Reels

18:12 - Algorithm changes

20:15 - Three new feed (3) options

21:53 - More recommendations based on the likes...

Continue Reading...

Episode 101 Hiring Family Members and Working with Your Spouse with Ashley Gonzalez

Feb 01, 2022


What you will learn from this episode:

  • Learn about the benefits and potential pitfalls when hiring family members, as well as how to navigate through the struggles of having a spouse join you in your beauty business.  
  • Discover the three most important factors you must do with your marketing to build your brand.
  • Find out a business model that remains resilient even amidst a pandemic and economic crisis.


Do you ever wonder what it would be like having a spouse work for you in your beauty business? Or any family member, for that matter?

Have you thought of hiring a relative or friend to work with you to grow your business? Is it even a good idea to be partnering with them, or is it a disaster in the making with unseen pitfalls?

In this episode, Ashley Gonzalez shares how she created a demand for her beauty service eyelash business that led to turning clients away before she realized she needed to hire help. 

As the pandemic started, and when other...

Continue Reading...

Episode 100: Celebrating 100th - Revealing the Top 5 Most downloaded Episodes

Jan 25, 2022


What you will learn from this episode: 

  • Behind the scenes of why I started the podcast and all of the ups and downs.
  • Reviewing the top favorites out of the last 100 episodes that you should listen to for your business growth.
  • Hear important lessons from starting and growing a podcast that relates to how you can execute your marketing for a profitable business.
  • What I think about failure and it’s different than you might have thought. 


It's a celebration!  

Yes, we've reached 100 episodes! 

We are so ecstatic about this achievement.  

It's interesting to know that not many make it this far. 

And we are so grateful to you, our dear listeners, for making this happen.  

We are joyful about this milestone!  We invite you to join April in this episode as she shares the lessons learned in her podcasting journey and how it relates to your business growth.   

Not only that, we've rounded up the most...

Continue Reading...

Episode 99 How Numbers Can Affect Your Business

Jan 14, 2022


What you will learn from this episode:

  • Find out how you can use numbers with Numerology to help plan your content for the whole year.
  • Learn how to look out for the key numbers and cycles so you measure your business’ growth and scalability.
  • Discover how number cycles can bring more structure to your business and help align your goals with universal energy.


Have you heard of Numerology or the study of life cycles?

How can you use life path numbers to guide you in decision-making for your beauty business?

Are you curious to find out about Numerology for your beauty business?

In this episode, April shares how numbers can help you organize essential action steps and how she will use Numerology for content planning marketing throughout the year.


Topics Covered:

02:36 - Recommendation for your content plan for the whole year 

04:56 - How April got started in Numerology

05:37 - Making use of Numerology and applying numbers to help your beauty business


Continue Reading...

Contest Giveaway Celebrating the 100th episode of Beauty Marketing Simplified Podcast

Jan 11, 2022

To enter please follow the brands/sponsors IG accounts as listed. There will be multiple winners. This contest is not affiliated with IG or FB.


Check out these PMU premier brands:

Ever After Beauty Supply

Website link: https://everafterbeautysupply.com



One (1x) PMU machine bundle (includes new Bishop PMU machine, Rose Gold ATOMX-R Power Supply

 & CXP19 Foot Switch), $1,199 retail value


Two (2x) Artist Kits $350 retail value – including carts, ENSO blades, and a mayo tray.



Ever After Pigments

Website link: https://www.everafterpigments.com

IG https://www.instagram.com/everafterpigments/


One (1x) Full Ever After Set (+$1200 retail)

Two (2x) Brow Sets ($380 retail) Includes Dark Magic, Beanstalk Brown, Earthbound, Woodland Elf, Hero, Huntsman Leather, Hidden Grove & Nutcracker


Two (2x) Lip Sets ($380 retail) Includes Divine Mauve, Passion, Flora, Love...

Continue Reading...

Episode 98 How to Get More Repeat Clients

Jan 10, 2022


What you will learn from this episode:


  • Discover some proven processes to get clients excited to book your services consistently. 
  • Learn how to set up a system of reminders to ensure clients make it to their appointments without costly cancellations. 
  • Hear about cost-efficient ways of advertising your beauty business for a steady revenue flow.


Are you under constant pressure to attract more clients to book for your beauty services?

Do you find yourself worried about how you can keep a steady flow of income into your beauty business?

Are you ready to find out how you can get more client appointments consistently year after year?

Here's how these top beauty professionals, April Meese, Karen Betts, and Vicky Martin, fill their calendar, and get fully booked with repeat clients for increased income with less stress.


Topics Covered:

01:34 - What it means to create an amazing experience for your clients

04:15 - Finding value in building trust with...

Continue Reading...

Episode 97 Apps That Will Simplify Your Life and Permanent Makeup Business

Jan 04, 2022


What you will learn from this episode:

  • Learn about management tools to help you organize your tasks and to-do lists.
  • Discover one copywriting app that helps with your blogs, social media posts, and emails, so your audience wants to book your services.
  • Hear about video-making apps that are easy to use and affordable.


Gone are the days when you did everything manually, and things were rudimentary.

Even if you label yourself as a "technophobe" or not too computer savvy, don't you love simplifying things and doing your tasks efficiently?

In this episode, our top beauty professionals, April Meese, Karen Betts, Vicky Martin, and Dawna Mainard, share apps they use that help them with various business processes. 


Topics Covered:

01:50 - A great app that is perfect for your scheduling management system that you can sync with other apps

02:36 - Useful go-to apps that you can get for free

06:04 - Organizing your tasks with these apps

07:58 - An app that helps...

Continue Reading...

Episode 96 Lessons I Learned In Starting My Online Business with April Meese

Jan 04, 2022


What you will learn from this episode:

  • Learn the misconceptions about starting an online business 
  • Discover what you should set in place to ensure success from the beginning
  • Find out what you can't ignore and where to focus your energy for maximum results.


Do you think having an online business is all passive, easy money?

Are you constantly second-guessing yourself and chasing after "shiny objects" when managing your beauty business?

Ready to reset your mind and stay on the course despite any setbacks along the way?

Don't believe what others say about starting an online business being an overnight success and the path to quick riches. Some argue that marketing an online business can be even more challenging than a brick-and-mortar business. A profitable business takes time, and there will be lessons learned from minor "failures" or setbacks along the way. 

As with any business, an online business requires the right strategies, systems, and mindset for a...

Continue Reading...

Episode 95: Practice Tips and Tools for Improving Your Skills

Nov 28, 2021


Flash Sale! Click here: https://www.aprilmeese.com/bf21


What you will learn from this episode:

  • Find out confidence-boosting practice skills and ideas for marketing your beauty business.
  • Discover brilliant tools and tips to create muscle memory, so you become great at what you do, and your clients are happy with your service.
  • Learn how to build an authentic rapport with your audience so you create trust and connection with them, and your service's value is truly conveyed. 


Are you interested in learning practice techniques to get yourself more efficient and effective in your skills?

Do you want to be more confident in the service you offer and be the best at what you do?

Are you looking for practice tools and gadgets you can get your hands on so it helps things flow easily and gets everything moving naturally?


In today's episode, our top beauty professionals April Meese, Vicky Martin, and Karen Betts, and Heidi Henderson share with you their best...

Continue Reading...

50% Complete


You're almost to greatness!