Episode 109: Text Messaging in Beauty Business to Reach More Clients
What you will learn from this episode:
● Discover the growing popularity of text messaging marketing to get more clients.
● Understand why mobile marketing is a great additional tool for growing your beauty business.
● Learn how mobile marketing has higher open rates than email and more visibility than social media posts so that you can have better communication with your clients.
● Hear about setting up incentive promotions to get more prospective clients in your database and send out special messages for birthdays and holidays so that the client is more connected with your beauty business.
● Find out how the whole messaging process can be timed and set up in advance so that you have a marketing funnel that is always working for your business.
Have you noticed that people rarely leave their homes without a mobile cell phone, and we all are constantly using and looking at our phones?
Mobile text messaging has been very useful as a business marketing strategy because i...
Episode 110: Beauty Boss Series Interview on Lessons in Life and Business with Paula McDonald
What you will learn from this episode:
- Hear about how to turn work into play and keep the fun.
- Learn the low to no-cost client-generation strategies to grow your beauty business that Paula used in her business.
- Uncover how to scale your business with a team member, keeping you in your genius zone.
Are you having doubts about yourself and still scared to try new things?
Are you ready to drive out your fears and open up yourself to greater possibilities of scaling your business?
Paula McDonald is an award-winning permanent makeup artist and a master trainer for plasma. She is also the owner of Dermica Beauty.
In this episode, Paula tells how she got started in the PMU industry by acquiring an apprenticeship after being a client. This unique experience and her art background helped her start and grow her own beauty business. As her company continues to evolve, she is proud of what she has today.
You'll hear her talk about how not every day is sunshine and rainbows, but ho...
Episode 108 Optimize Blogs and Vlogs for Brand Awareness with Jamie Stone
What you will learn from this episode:
- Hear about how a blog/vlog can bring you more clients and how you can stay consistent with your blog.
- Find out how to create a unique voice for your brand and get new prospective clients to seek you out.
- Learn how to get your blog or any content you create to rank higher in Google searches.
Do you want to be known as an expert in your area?
Do you have insights to share about your services and industry that could increase brand awareness but haven't let others know about it?
Do you want brilliant ideas for promoting your blog to grow your business?
My guest, Jamie Stone, is a Former beauty publicist/social media expert, turned blogger, and now a podcaster.
After years of working on the PR and marketing side of the beauty industry, she took her insider knowledge and started HonestlyJamie.com, where she uses her former background to decipher between which products really work and what's just marketing magic.
In addition to being...
Episode 107: Top 3 Keys for Beauty Biz Success
What you will learn from this episode:
- Know the 3 keys to success and how to apply them efficiently to achieve your destiny.
- Where all goals should start to ensure exponential growth
- How to create more of the results you desire in your business & life
Does your business model align with your goals?
Do you have the right system to support the accelerated scaling of your business?
Are your business skills up-to-par with your current stage of business?
In today's episode, April discusses how to manifest your business goals. What influences our decisions? How will other people's beliefs affect ours? What are the actions we need to take to materialize our dreams?
Topics Covered:
01:40 - What to do beyond setting goals at the start of every year
02:56 - Introduction on the 3 keys to success based on studying Millionaires
03:54 - April's account of how she was able to raise her prices and improve her profits
06:02 - Understand the different stages of businesses...
Episode 106: The Importance of Mentors and Relationships with Victoria Racca
What you will learn from this episode:
- Find out how a mentor can help you clarify your goals, be consistent, and hold you accountable for success.
- Hear how you can open your mind to more impactful possibilities and uplevel your beauty business dreams.
- Learn how to create connections, partnerships, and collaborations for your business' growth.
Have you thought about hiring a mentor to help guide you and your business to the next level?
Are you nervous about investing in your business or yourself?
Do you find it challenging to connect with people for possible partnerships and collaborations?
Victoria Racca, a.k.a Victoria Glam, owns the Microblading Institute in Louisiana, with affiliates in Texas and Florida. She also owns brow sister PMU products, and they manufacture pink gel, the new anesthetic.
In today's episode, Victoria shares her inspirational journey of investing in mentorship that allowed her company to grow from what it used to earn to way more than s...
Episode 105: Tik Tok, IG Reels, and Short-form Video with Kayla Hertz
What you will learn from this episode:
- Discover practical tactics, tricks, and tips for TikTok and IG Reels so you can communicate in seconds what you want your audience to know.
- Find out why you should consider reposting and repurposing your old videos in short-form style.
- Learn how you can use hashtags to find the right people, and pique their interest, so they ultimately do business with you.
With people’s short attention span, how do you capture attention?
Are you worried that you can’t do TikTok videos and Instagram Reels because you feel awkward dancing or creating video content on these platforms?
Do you want to work smarter to create videos that genuinely resonate with your audience?
Kayla Hertz is a Lash Artist/Educator and Esthetician in Vancouver Washington and the owner of KK Artistry. She joined the beauty industry in 2015 and specializes in classic and volume eyelash extensions and brow shaping/waxing. Kayla is an educator for Lash Essential and hol...
Episode 104: Self-Awareness & Discipline for Success with Beauty Boss Jody Stoski
What you will learn from this episode:
- Discover the best way to guard yourself against negativity and instead focus your energy on growing your beauty business.
- Hear how extreme self-awareness can help take your business to a new level.
- Learn how specializing skills create a loyal client base for your beauty business' success rather than offering generic services.
Do you want people flocking to you and creating buzz for your services with constant referrals?
Do you want to become an industry leader and create a loyal client base?
With popularity comes haters, so how do you create a buffer from the negativity and remain undaunted from all the criticisms thrown at you?
Are you ready to find out how to become self-aware so that you can become a stronger beauty business owner?
Jody Stoski is an AAM Certified artist with over 15 tattoo and makeup artistry course certifications and over 13 years of experience in the cosmetic and paramedical tattoo industry. After identif...
Episode 103 How to Deal with a Copycat in Business with Ali Lilly
What you will learn from this episode:
- Learn the essentials for successfully rebranding your business.
- Hear stories of beauty brand copying and lessons learned from the high cost of brand/product infringement.
- Find out how to protect yourself from copycats and imitators to safeguard your brand and your business' profitability.
Our brand look and vibe often change as we grow and evolve personally. Sometimes, you may figure it out initially, or you may need to reassess.
Do you feel like others have copied or mimicked your business ideas? How did you handle it?
Do you feel like you need a brand image or a complete change in your business?
Ali Lilly is the founder of Lash Anarchist and the host of the Lashes and Bullsh*t podcast. She is a lash professional who turned educator to help other lash professionals grow their businesses.
In this episode, Ali shares some fantastic advice on branding and what to do about copycats. She also reveals her self-awareness that be...
Episode 102: The Latest Instagram Updates 2022
- Learn about the latest Instagram changes to help your beauty business.
- Discover the new interactive feature updates this social media platform just rolled out.
- Find out the perfect changes for small businesses and the advantage for those without a large audience of followers.
Are you up-to-date with the newest Instagram?
Have you been maximizing video on the Instagram platform to promote your services?
Have you been frustrated with the algorithm?
This episode will give you the low-down info of the Instagram changes to help your beauty business attract more clients.
Topics Covered:
1:06 - Instagram changes
2:59 - How context switching lose your momentum
4:01 - Filter's pros and cons
4:55 - IG for Kids
6:08 - Sensitivity Control
7:04 - Rage shake
7:42 - Creator Monetization
16:35 - Reels
18:12 - Algorithm changes
20:15 - Three new feed (3) options
21:53 - More recommendations based on the likes
Ke...
Episode 101 Hiring Family Members and Working with Your Spouse with Ashley Gonzalez
What you will learn from this episode:
- Learn about the benefits and potential pitfalls when hiring family members, as well as how to navigate through the struggles of having a spouse join you in your beauty business.
- Discover the three most important factors you must do with your marketing to build your brand.
- Find out a business model that remains resilient even amidst a pandemic and economic crisis.
Do you ever wonder what it would be like having a spouse work for you in your beauty business? Or any family member, for that matter?
Have you thought of hiring a relative or friend to work with you to grow your business? Is it even a good idea to be partnering with them, or is it a disaster in the making with unseen pitfalls?
In this episode, Ashley Gonzalez shares how she created a demand for her beauty service eyelash business that led to turning clients away before she realized she needed to hire help.
As the pandemic started, and when other businesses began clo...