Episode 21: Social Media Changes and What You Need To Know

Mar 16, 2020

 

Why you have to check out today’s podcast:

  • Know the impact of the changes in Facebook and Instagram that you should be aware of
  • Learn the different ranking signals that will immensely help in increasing your relevancy score
  • Discover the things that will hurt your relevancy score and how to avoid them

 

Summary

Nowadays, social media plays a massive role in the marketing strategies of every business. That’s why it is imperative that we understand, study and strategize how to utilize these social media platforms like Facebook and Instagram. This episode is loaded with in-depth and vital information that can guide you with the recent changes in social media. By learning these changes, you’ll maximize the use of these tools that will help you to connect with your potential clients and eventually give positive and progressive results for your beauty business.

For the people to get connected with our brand, we need to have more engaging content...
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Episode 16: Upcoming Marketing Trends for 2020

Jan 30, 2020

 

  • Why you have to check out today's podcast:

    • Facebook ad rules have become stricter and how you have to adapt to these changes
    • The trend in "binge-ing" of content, what it means to your beauty business
    • The reason why in-person events will be a massive trend in 2020 and how your business can benefit from it

     Summary

    The start of a new year is the perfect time to look back and assess what worked and what didn't work in your business, and make new plans to meet your goals. An essential step in achieving your business goals is to focus on which marketing trends will make 2020 your breakthrough year. Understanding these marketing trends at the start of the year will enable you to make sound business strategies and grow your business optimally. In this episode, I will share the marketing trends that you need to know about in 2020.

     

    "When they have a connection with you, that is the way that you stand out. They're binge-watching your stuff, and therefore they're...

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Episode 15: The Vacation Lessons That Can Help Your Business

Jan 23, 2020

 

Why you have to check out today’s podcast:

  • Why taking a vacation or just getting time to have some thinking "white space" will be an advantage to your business.
  • The realities of other people's perfect Instagram photos and why it is essential to not compare yourself to them
  • The substantial difference in being busy and being productive 

 

Summary

My family and I were on vacation in Hawaii and had a good time. We got amazing photos that are Instagram-worthy. But you know what, the whole trip was not as glamorous as it seemed to be. We had major challenges and setbacks, but that doesn't hinder us from enjoying and making the most of these moments.  The good thing is I realized that there are valuable lessons learned from our vacation that can relate to growing your beauty business.

The truth is, it is not always a smooth journey when we are trying to grow our beauty business. We can feel overwhelmed by the bumps and curves that we encounter.  At times...

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Episode 8: The New Changes Happening with Social Media You Should Know

Oct 15, 2019

 

Why you have to check out today’s podcast:

  • The importance of getting over your fear in doing videos and what you can do about it
  • Discover the various changes in Facebook that you need to know for your business growth
  • Know the upcoming changes in Instagram to optimize its use as a social media platform

 

Summary

While Facebook and Instagram are popularly known as the two main social media platforms that can help drive a business’s marketing strategy, they are first a business.  And as a business, they keep on changing and improving their products and services meaning the platform.  As their users, we should likewise be smart on how to utilize these platforms to serve our clients better and grow our business as well.

Let me ask you how many times you felt confused by the changes that are happening on social media platforms?  Today’s episode is packed with loads of information and updates that you need to know with Facebook newsfeed,...

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