Episode 48: The Secret Ingredient to Spark Sales

Sep 10, 2020

What you will learn from this episode:

  • Learn how to craft your signature story that sells
  • Find out the key elements that will help you create stories that make you stand out from the crowd
  • Learn about the power of words to captivate and convey the value that generates sales 

 

Summary:

Stories have a lot to tell, and your marketing is a series of stories you tell your audience about your brand. And what eventually leads to sales are the stories you share that make them relate and resonate with your product and service. 

And what are the stories you need to tell? First off, have your signature story that you have to share every time you have an event or talk with anyone. Instead of talking to them about technical terms, it is best to let them know what you do and what transformation is achieved once they experience the product or service. There are a lot more stories you can weave in from there. Stories of your own customers' transformation - the before, during, and...

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Episode 40: Marketing is a Discipline that Determines your Business Growth

Sep 02, 2020

What you will learn from this episode:

  • Learn about the strategy of Persuasion and Influence
  • Find out what are the important C’s to consider in crafting a compelling marketing message
  • Learn about what goes into an effective marketing strategy

Summary 

In whatever economy the world is in there is one key to business success and that is marketing. If you have effective marketing, sales become easy. More than the skills we have, we need to know how to attract the right customers. And more than the tactics of posting on social media and on our website, we need to learn about the strategy of persuasive influence. Let it be communicated to clients that we are the clear and only path towards the solution to their problem. 

In order to come up with effective marketing, we need to keep the following in mind. First, learn to captivate them, get their attention so we can tell them the rest of our story and the services that we offer, and let them take action. Secondly,...

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Episode 18: The Two Forgotten Marketing Must-Haves

Feb 16, 2020

 

Why you have to check out today’s podcast:

  • Know the compelling reason why you need a marketing budget
  • Why it is crucial to treat your marketing as an investment and not an expense
  • Learn how a reliable front-end and back-end offer plus a strategy to reach out clients can effectively help your marketing strategy

 

Summary

Marketing has evolved over the years.  Nowadays, when you look at any social media platform, you’ll find lots of online marketing tactics trying to capture and win your audience’s attention.  As a business, we need to find innovative ways to reach to our audience, and often it feels overwhelming.  How should I connect with them?  How can I make my marketing message stand out from the rest?  What strategies should I use to convert them into buying customers?  Sure, there are lots of options but the real power lies in understanding the foundations of any marketing plan.  This episode will guide you to...

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Episode 17: Goal setting for 2020

Feb 06, 2020

 

Why you have to check out today’s podcast:

  • Learn why reviewing highlights from the previous year is always important in setting your goals for the new year and how to effectively do it
  • The reason why a written vision is beneficial in defining your goals
  • Discover the importance of identifying obstructions, distractions and any roadblocks that will keep you from reaching your goals and how to navigate past those

 

Summary

Now that we’re done in identifying the upcoming marketing trends for 2020, it’s now time to do another critical yet powerful task for your business – goal setting.  When you set your goals, you are getting countless benefits for your business – focus, direction, clarity, control, motivation, personal satisfaction, purpose, etc.  The list is endless. 

With my mission to help you grow your business, I came up with this episode and workshop-in-one to discuss the highly regarded importance of goal setting. ...

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Episode 3: How to Combat Imposter Syndrome

Sep 04, 2019

 

Why you have to check out today’s podcast:

  • Find out what imposter syndrome is and how it affects the mindset.
  • Be informed on the causes of imposter syndrome.
  • Learn effective ways to deal with and face imposter syndrome.

 

Summary

While there are different marketing strategies of a business to increase its profitability, it is equally important for business owners to deal with and develop an entrepreneurial mindset.   But what if, as a human being, the business owner faces personal hurdles feeling unworthy of their accomplishments, or lacking self-confidence, or simply not feeling good enough? This imposter syndrome is common to entrepreneurs and April is no exception.  Join her in this episode as she reveals her struggles to inspire others, and challenges her fellow entrepreneurs to get past any blockers that will move your business forward.   

 

If I put myself out there, yes, it is a little scary.  But look at how...

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Episode 1: Introduction to Beauty Marketing Simplified

Sep 01, 2019

 

 Why you have to check out today’s podcast:

  • Know what drives April to start her podcast
  • Discover the three top qualities that will help you achieve your dreams
  • Find out how April juggles her various roles in life and yet became very successful in each of them

 

Hello love, welcome to our very first episode!  I am excited, thrilled and delighted that you join me today.  To mark this momentous event, let me share with you my mission, passion, and a glimpse of my journey as a daughter, mom, career woman, and entrepreneur.  This is just the beginning of another long journey ahead, and I’m looking forward that you’ll join me throughout.  I'll be offering weekly business advice, inspiration and some real-life behind the scenes, shady truth type of stories on how to grow your beauty business.  I'll hope you'll enjoy this first episode as much as I do. 

 

“I believe to my core in kindness, resourcefulness,...

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