Episode 48: The Secret Ingredient to Spark Sales
What you will learn from this episode:
- Learn how to craft your signature story that sells
- Find out the key elements that will help you create stories that make you stand out from the crowd
- Learn about the power of words to captivate and convey the value that generates sales
Summary:
Stories have a lot to tell, and your marketing is a series of stories you tell your audience about your brand. And what eventually leads to sales are the stories you share that make them relate and resonate with your product and service.
And what are the stories you need to tell? First off, have your signature story that you have to share every time you have an event or talk with anyone. Instead of talking to them about technical terms, it is best to let them know what you do and what transformation is achieved once they experience the product or service. There are a lot more stories you can weave in from there. Stories of your own customers' transformation - the before, during, and...
Episode 40: Marketing is a Discipline that Determines your Business Growth
What you will learn from this episode:
- Learn about the strategy of Persuasion and Influence
- Find out what are the important C’s to consider in crafting a compelling marketing message
- Learn about what goes into an effective marketing strategy
Summary
In whatever economy the world is in there is one key to business success and that is marketing. If you have effective marketing, sales become easy. More than the skills we have, we need to know how to attract the right customers. And more than the tactics of posting on social media and on our website, we need to learn about the strategy of persuasive influence. Let it be communicated to clients that we are the clear and only path towards the solution to their problem.
In order to come up with effective marketing, we need to keep the following in mind. First, learn to captivate them, get their attention so we can tell them the rest of our story and the services that we offer, and let them take action. Secondly,...
Episode 18: The Two Forgotten Marketing Must-Haves
Why you have to check out today’s podcast:
- Know the compelling reason why you need a marketing budget
- Why it is crucial to treat your marketing as an investment and not an expense
- Learn how a reliable front-end and back-end offer plus a strategy to reach out clients can effectively help your marketing strategy
Summary
Marketing has evolved over the years. Nowadays, when you look at any social media platform, you’ll find lots of online marketing tactics trying to capture and win your audience’s attention. As a business, we need to find innovative ways to reach to our audience, and often it feels overwhelming. How should I connect with them? How can I make my marketing message stand out from the rest? What strategies should I use to convert them into buying customers? Sure, there are lots of options but the real power lies in understanding the foundations of any marketing plan. This episode will guide you to...
Episode 17: Goal setting for 2020
Why you have to check out today’s podcast:
- Learn why reviewing highlights from the previous year is always important in setting your goals for the new year and how to effectively do it
- The reason why a written vision is beneficial in defining your goals
- Discover the importance of identifying obstructions, distractions and any roadblocks that will keep you from reaching your goals and how to navigate past those
Summary
Now that we’re done in identifying the upcoming marketing trends for 2020, it’s now time to do another critical yet powerful task for your business – goal setting. When you set your goals, you are getting countless benefits for your business – focus, direction, clarity, control, motivation, personal satisfaction, purpose, etc. The list is endless.
With my mission to help you grow your business, I came up with this episode and workshop-in-one to discuss the highly regarded importance of goal setting. ...
Episode 3: How to Combat Imposter Syndrome
Why you have to check out today’s podcast:
- Find out what imposter syndrome is and how it affects the mindset.
- Be informed on the causes of imposter syndrome.
- Learn effective ways to deal with and face imposter syndrome.
Summary
While there are different marketing strategies of a business to increase its profitability, it is equally important for business owners to deal with and develop an entrepreneurial mindset. But what if, as a human being, the business owner faces personal hurdles feeling unworthy of their accomplishments, or lacking self-confidence, or simply not feeling good enough? This imposter syndrome is common to entrepreneurs and April is no exception. Join her in this episode as she reveals her struggles to inspire others, and challenges her fellow entrepreneurs to get past any blockers that will move your business forward.
“If I put myself out there, yes, it is a little scary. But look at how...
Episode 1: Introduction to Beauty Marketing Simplified
Why you have to check out today’s podcast:
- Know what drives April to start her podcast
- Discover the three top qualities that will help you achieve your dreams
- Find out how April juggles her various roles in life and yet became very successful in each of them
Hello love, welcome to our very first episode! I am excited, thrilled and delighted that you join me today. To mark this momentous event, let me share with you my mission, passion, and a glimpse of my journey as a daughter, mom, career woman, and entrepreneur. This is just the beginning of another long journey ahead, and I’m looking forward that you’ll join me throughout. I'll be offering weekly business advice, inspiration and some real-life behind the scenes, shady truth type of stories on how to grow your beauty business. I'll hope you'll enjoy this first episode as much as I do.
“I believe to my core in kindness, resourcefulness,...
Stay connected with news and updates!
Categories
All Categories3 essentials for establishing higher prices
4-point managing system that eliminates competition
a life with less stress and overwhelm
action steps you should take before investing in online classes or with a mentor
advantages of google ad versus facebook ad
and pressure for more pigment retention
anti-commision way to motivate your team
assuming the best of your employees
be the best at one service skill
believe that there is a leader within you
best ad format to start with and the combination to use
biggest game-changers in the money arena
boosting the beauty business bottom line
business growth during covid-19
business leveraging strategies
businesses dealing with crisis
clubhouse app partnerships and collaboration
clubhouse app. facebook ad changes
collaborate with other businesses
communicating with your clients
compartmentalize their life into personal and business
confidence-boosting practice skills
creates rapport and connection
dealing with fear and insecurity
develop an excellent money mindset
difficult conversations are so important
documentation for client gifts
effortless permanent makeup strokes
elevate your beauty business program
facebook ads and the best way to advertise
facebook live video transcription
five p’s at the start of the procedure
focus on building relationships
forgive and stop torturing yourself
formats and add-on options with google ads
free software for video editing
genuine intent beyond transactional
get more yeses and sales of your service
getting clients from google/seo
how to boost your youtube ratings
how to speed up your procedure time
importance in niching down in beauty business
increased income with less stress
just go forward and accept imperfections
leveraging hashtags in linkedin
long-term planninghone your skills
make your day better every day
managing business expectations
misconceptions about online business
more buyers not just followers
more exposure for your business
must know before starting permanent makeup
never leave this off of your cta
no-cost client-generation strategies
no-stress policy for drawing on client's eyebrows
partnering with other businesses
partnerships and collaboration
permanent cosmetic professional
platform to grow your business
position yourself as the expert
pros and cons of running black friday special
protect your integrity and credibility
ranking higher in google searches
right questions to ask in your beauty business
see things from the lens of humility
sense of loyalty that comes into play
setting standards to keep on schedule
shy from discounts and do value-adding instead
standing up for what you believe in
strategies used in linkedin to secure more clients
successful entrepreneur mindset
surviving and thriving in your beauty business
tags: achieve a better work-life balance
tattoo artist turned permanent makeup artist
the value of global connections
time-saving process for priming the skin
tips and tricks for building a following on instagram
tips on how to maximize and make the most of the clubhouse platform
top 5 most downloaded episodes
tricks and how-tos to make use of linkedin
turn a bad situation into a blessing
turning social media followers into buyers
two most popular words used in advertising
under-promising but overdeliver
Recent Posts