Episode 18: The Two Forgotten Marketing Must-Haves

Feb 16, 2020

 

Why you have to check out today’s podcast:

  • Know the compelling reason why you need a marketing budget
  • Why it is crucial to treat your marketing as an investment and not an expense
  • Learn how a reliable front-end and back-end offer plus a strategy to reach out clients can effectively help your marketing strategy

 

Summary

Marketing has evolved over the years.  Nowadays, when you look at any social media platform, you’ll find lots of online marketing tactics trying to capture and win your audience’s attention.  As a business, we need to find innovative ways to reach to our audience, and often it feels overwhelming.  How should I connect with them?  How can I make my marketing message stand out from the rest?  What strategies should I use to convert them into buying customers?  Sure, there are lots of options but the real power lies in understanding the foundations of any marketing plan.  This episode will guide you to...

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Episode 16: Upcoming Marketing Trends for 2020

Jan 30, 2020

 

  • Why you have to check out today's podcast:

    • Facebook ad rules have become stricter and how you have to adapt to these changes
    • The trend in "binge-ing" of content, what it means to your beauty business
    • The reason why in-person events will be a massive trend in 2020 and how your business can benefit from it

     Summary

    The start of a new year is the perfect time to look back and assess what worked and what didn't work in your business, and make new plans to meet your goals. An essential step in achieving your business goals is to focus on which marketing trends will make 2020 your breakthrough year. Understanding these marketing trends at the start of the year will enable you to make sound business strategies and grow your business optimally. In this episode, I will share the marketing trends that you need to know about in 2020.

     

    "When they have a connection with you, that is the way that you stand out. They're binge-watching your stuff, and therefore they're...

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