Episode 78: Growing and Managing a Team for Your Beauty Business with Paul and Tussanee Luebbers
What you will learn from this episode:
- Find out what you need to do when hiring and managing your team members so that you set the expectation for each of them right from the start.
- Discover a 4-point managing system that eliminates competition and instead encourages collaboration.
- Learn the common mistakes that most beauty business owners make when hiring employees.
- Hear about how to get your staff to sell your products and services even without commission.
- Get the inside scoop on what leadership skills you need to master for you to manage your team members so that your beauty business continues to boom.
For 13 years, Paul and Tussanee Luebbers ran Integrity Lash, a premier 7-digit lash salon in Southern California. Over the years, Integrity Lash was recognized by Vanity Fair, Los Angeles Magazine, Pasadena Magazine, Pasadena Weekly, Brides.com, and others as one of the best of SoCal.
Salon Today chose Integrity Lash as one of the Top 200 salons in North...
Episode 34: 3 Must-Haves for Your Marketing Message
Why you have to check out today’s podcast:
- Learn how to use persuasion to send a compelling message and let your prospects see the value of your product or services for them to take action without being sale-sy
- Discover the rapport-building strategies of influence to pull in a consistent flow of right clients for your business’ sustainability
- Learn how to connect with clients and with your marketing message to get the right clients at your doorstep
Summary
Business sustainability matters. And for this reason our marketing matters too. Having low prices or discounts aren't enough when it comes to attracting the right clients. Long-term success is our goal and for this to be viable we have to work on improving our marketing message. Our message has to be dialed into the hearts and...
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All Categories3 essentials for establishing higher prices
4-point managing system that eliminates competition
a life with less stress and overwhelm
action steps you should take before investing in online classes or with a mentor
advantages of google ad versus facebook ad
and pressure for more pigment retention
anti-commision way to motivate your team
assuming the best of your employees
be the best at one service skill
believe that there is a leader within you
best ad format to start with and the combination to use
biggest game-changers in the money arena
boosting the beauty business bottom line
business growth during covid-19
business leveraging strategies
businesses dealing with crisis
clubhouse app partnerships and collaboration
clubhouse app. facebook ad changes
collaborate with other businesses
communicating with your clients
compartmentalize their life into personal and business
confidence-boosting practice skills
creates rapport and connection
dealing with fear and insecurity
develop an excellent money mindset
difficult conversations are so important
documentation for client gifts
effortless permanent makeup strokes
elevate your beauty business program
facebook ads and the best way to advertise
facebook live video transcription
five p’s at the start of the procedure
focus on building relationships
forgive and stop torturing yourself
formats and add-on options with google ads
free software for video editing
genuine intent beyond transactional
get more yeses and sales of your service
getting clients from google/seo
how to boost your youtube ratings
how to speed up your procedure time
importance in niching down in beauty business
increased income with less stress
just go forward and accept imperfections
leveraging hashtags in linkedin
long-term planninghone your skills
make your day better every day
managing business expectations
misconceptions about online business
more buyers not just followers
more exposure for your business
must know before starting permanent makeup
never leave this off of your cta
no-cost client-generation strategies
no-stress policy for drawing on client's eyebrows
partnering with other businesses
partnerships and collaboration
permanent cosmetic professional
platform to grow your business
position yourself as the expert
pros and cons of running black friday special
protect your integrity and credibility
ranking higher in google searches
right questions to ask in your beauty business
see things from the lens of humility
sense of loyalty that comes into play
setting standards to keep on schedule
shy from discounts and do value-adding instead
standing up for what you believe in
strategies used in linkedin to secure more clients
successful entrepreneur mindset
surviving and thriving in your beauty business
tags: achieve a better work-life balance
tattoo artist turned permanent makeup artist
the value of global connections
time-saving process for priming the skin
tips and tricks for building a following on instagram
tips on how to maximize and make the most of the clubhouse platform
top 5 most downloaded episodes
tricks and how-tos to make use of linkedin
turn a bad situation into a blessing
turning social media followers into buyers
two most popular words used in advertising
under-promising but overdeliver
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