Episode 50: Believe in Your Dreams

Sep 22, 2020

 

 What you will learn from this episode:

  • Find out the one important reason why you shouldn’t give up on your beauty business
  • Learn about the power of visualization and how it transforms dreams into reality
  • Discover a simple practice that will get you focused and obsessed with reaching your goal like never before

 

Summary:

Times are still hard with most businesses remaining closed. Many are losing jobs and the US economy sends confusing signals to its real state. We have been hit hard with financial difficulty, indeed!

Despite it being difficult to come to terms with reality these days, we need to keep the faith and believe in our dream of running a successful beauty business. Beauty professionals serve people in a special way and we cannot lose sight of that. We could be doing other things, but we chose a path that makes a difference in others’ lives, and that alone fuels us to not give up on it.

When things get tough and life becomes dreary, this one...

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Episode 48: The Secret Ingredient to Spark Sales

Sep 10, 2020

What you will learn from this episode:

  • Learn how to craft your signature story that sells
  • Find out the key elements that will help you create stories that make you stand out from the crowd
  • Learn about the power of words to captivate and convey the value that generates sales 

 

Summary:

Stories have a lot to tell, and your marketing is a series of stories you tell your audience about your brand. And what eventually leads to sales are the stories you share that make them relate and resonate with your product and service. 

And what are the stories you need to tell? First off, have your signature story that you have to share every time you have an event or talk with anyone. Instead of talking to them about technical terms, it is best to let them know what you do and what transformation is achieved once they experience the product or service. There are a lot more stories you can weave in from there. Stories of your own customers' transformation - the before, during, and...

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Episode 35: You Have A Moral Responsibility To Tell Your Story!

Jun 29, 2020

 

Why‌ ‌you‌ ‌have‌ ‌to‌ ‌check‌ ‌out‌ ‌today’s‌ ‌podcast:‌ 

  • Learn why you need to tell your own story that impacts and connects with your audience 
  • Find out why you need to show up and tell your story consistently 
  • Find out how to create and craft your story that compels your audience to take action leading to their transformation

 

Summary‌

Why do you think people buy sports memorabilia? Why do they follow a sports team and buy hats, shirts, with their favorite team’s logo on it?

Telling your story plays an important role in impacting your audience. It has to be full of empathy since your story has a way of connecting with people. When you put out a message that resonates with their pains, fears, and struggles, people will buy your products or services. 

As beauty professionals, you have a unique calling in this world. You act as a therapist to your...

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