Episode 144: Secrets to Successful Video Messaging
What you will learn from this episode:
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The three pillars of trust and key elements for your brand messaging
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The importance of repeating your core content and expressing your value uniquely
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Essential topics that resonate with your audience and inspire engagement
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Deep-dive into buyer psychology and decision-making process
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Powerful messaging to show empathy and tackling objections
Captivating video content has emerged as a powerful method to engage audiences and drive client appointments and business growth. By understanding your audience, you can use compelling topics and storytelling to create videos that attract and help retain clients. Remember, the messaging is key. It's not just about knowing your value, but expressing it in a way that resonates with your audience.
Unleash the Power of Video Messaging: Join me, April Meese, as I guide beauty professionals on a transformative journey to attract more clients through video content messaging,...
Episode 143: Getting Clients with a Small Audience Following
What you will learn from this episode:
- Uncover the pivotal role video marketing plays in getting more clients in your beauty business.
- Forge strong connections and establish trust with your audience through compelling video content.
- Delve into the secrets behind authentic and consistent video content that captivates viewers.
Are you looking for effective low-cost ways to reach more prospective clients? Do you want to establish a strong connection with your audience for more client sales?
Look no further! Video marketing is the solution you need. Creating engaging content through video is one of the fastest ways to build trust with potential clients.
And with video, you can convey your brand's personality and values, and authentically showcase your unique services. Plus, through video marketing, you can reach a wider audience to increase your brand's visibility.
As a small beauty business owner, I know the challenges of creating...
Episode 142: Mastering Brand Identity with Anastasia Karina
What you will learn from this episode:
- Discover the vital role brand identity plays in the competitive beauty industry.
- Uncover the secrets to crafting unforgettable experiences for powerful branding.
- Delve into the various ways to generate more income and expand your brand's reach.
Developing an effective brand identity is essential in the beauty industry, as it helps businesses establish a unique presence in the market and create a memorable impression on their ideal target audience. This includes everything from the company's logo, website design, and colors, to the overall personality and values the brand aims to convey. A well-defined and consistent brand identity not only sets a business apart from its competitors but also fosters customer loyalty and long-lasting relationships.
In the podcast, Anastasia Karina talks about her journey as a brand strategist and the importance of creating and maintaining a compelling and cohesive brand identity. Anastasia...
Episode 141: AI to Transform Your Business with Cutting-Edge Technology
What you will learn from this episode:
- Explore groundbreaking AI technology apps that are transforming our marketing efforts.
- Understand the necessity of incorporating ethics in AI development and usage.
- Leverage AI to create tailored customer experiences that captivate attention.
- Gain insights into strategic methods for integrating AI throughout your business operations.
- Embrace the AI advancements to sustain a lead in the market.
Do you want to enhance customer engagement and streamline processes in your beauty business?
If so, I have the solution for you. By incorporating the latest AI technology, you can optimize your marketing and increase efficiency with your systems and operating procedures. Revolutionize your beauty business by leveraging cutting-edge AI technology to save time and increase your bottom line.
Topics Covered :
00:00:09 - Introduction to AI in Beauty Business
00:03:11 - Ethics of AI
00:05:01 - Using Chatbots
00:08:00 -...
Episode 140: Scalp Micropigmentation Industry Evolution with Steven Greitzer
What you will learn from this episode:
- Discover Scalp Micropigmentation's role in the beauty industry
- Hear how to manage different projects in your business
- Learn about how one beauty industry veteran has scalped his business
Steven Greitzer began his career in Scalp Micropigmentation in 2012. He partnered with one of the world's largest brands and opened their first two locations in Miami and Palm Beach, Florida. He has since become one of the world's leading experts in Scalp Micro-Pigmentation, and he also is sought out for his color theory.
His knowledge of machines and needles is so extensive. He's been a speaker at other conventions and also an emcee overseas. Steven was exposed to different skin types and hairline styles which enabled him to be a very versatile artist. He is not only an Award Winning Scalp Micro-Pigmentation Artist, but also a trainer.
In this interview, Steven discusses the current state of the Scalp Micro-Pigmentation Industry and the...
Episode 139: Kim Zen's Journey of Entrepreneurship and Empowerment
What you will learn from this episode:
- Hear about Kim Zen's humble beginnings that gave her determination to succeed.
- Learn about how she dealt with the challenges and moments of uncertainty as a beauty entrepreneur.
- Discover how to develop more self-assurance and resilience.
Kim Zen is a seasoned beauty professional with over 20 years of experience as a brow artist, PMU artist, trainer, and industry leader. She has traveled the world as an international artist and speaker, judging competitions and sharing her expertise with aspiring artists.
She is also a successful entrepreneur, having founded her own PMU Academy and product line. Her passion for the industry and dedication to helping others succeed make her a valuable asset to the beauty industry as a whole.
Kim's journey began when she started working at a plastic surgeon's office as a receptionist right after high school. She was fascinated by the world of aesthetics and was fortunate enough to be...
Episode 138: Building a business when life gets tough
What you will learn from this episode:
- Know the importance of recognizing and normalizing the difficulties that come with owning a business.
- Find out why sitting with negative emotions and not trying to push them away is valid.
- Learn why building a business when life gets tough requires resilience and how to get through it.
If you're like most entrepreneurs, you have faced personal and professional difficulties while building your business.
I believe that normalizing these challenges can help beauty business owners feel less alone and isolated, which in turn will improve your mental well-being. It is also wise to seek support and resources to overcome challenges and make informed decisions.
Moreover, acknowledging that negative emotions are okay can help you cope with stress, setbacks, and failures in a healthy way.
Here is an episode about building a business when life gets tough. It is indeed challenging, but not impossible. It requires prioritizing your...
Episode 137: Utilizing stories in your marketing with Ashley Gonzalez and April Meese
What you will learn from this episode:
- Learn the benefits of storytelling in your marketing
- Discover how to deliver your stories in many ways
- Hear about the things you should be focusing on for more client engagement
In today's episode, we're joined by Ashley Gonzalez of Beautylicious as we dive into the power of using stories in your marketing as a beauty business owner. Whether you're a beauty business owner, a skincare specialist, a microblader, a lash, or a permanent makeup artist, storytelling can be a powerful tool to connect with your audience, build brand loyalty, and ultimately drive sales. We'll share some tips and examples of how you can use stories to differentiate yourself in a crowded market and create a lasting impression on your customers. We will also talk about April's signature Story Funnel Framework to convert viewers into buyers.
So, grab your notebook, and let's get started!
Topics covered:
1:08 - The evolution of Instagram
2:05 -...
Episode 136: Breaking down a marketing strategy
What you will learn in this episode:
- Evaluate your beauty business progress and identify where a better strategy might be needed for reaching your goals faster.
- Discover the importance of knowing your marketing "weak spots" and what area to focus on, so that you can scale your beauty business.
- Hear April Meese simplifly how to get more clients and reduce any overwhelm when it comes to prospective customer attraction.
Many beauty professionals and business owners share one common struggle. The constant complaint is that so many are overwhelmed with social media and marketing.
They’ve been taught that if they had great service skills and did good work the clients would just naturally flow in without any marketing needed. When they soon realize that marketing needs to be their MAIN job it leads to feelings of being overextended and burnt out each day.
The truth is, marketing doesn't have to make you feel overwhelmed or exhausted. The true...
Episode 135: Reframing Failure and the 7 figure mindset for growth with Taylor Perry, Scalp Micropigmentation Artist
What you will learn from this episode:
- Hear about Taylor Perry's SMP journey, the challenges, and lessons learned with growing a 7-figure business.
- Overcoming misconceptions and complications with a service in a newer industry like scalp micropigmentation.
- Take away valuable insights into how he reframes negative situations and pushes forward for continual next-level growth.
Welcome to a new episode of our Beauty Marketing Simplified podcast, where we delve into the topic of reframing failure and developing a success mindset with scalp-micropigmentation artist and beauty business owner, Taylor Perry.
For many people, failure is often seen as a negative experience that they want to avoid at all costs. However, changing our perspective on handling different challenges and how we think about failure can lead to real exponential growth. In this episode, Taylor Perry discusses his journey with breaking into a new industry, the common misconceptions, and his...