Episode 151 - Evolution in the PMU Industry: An Interview with Beauty Boss Shauna Magrath

Sep 19, 2023

What you will learn from this episode:

  • The evolution of the PMU industry and the introduction of new techniques
  • How scalp micropigmentation can transform your business
  • The importance of safety protocols and training


In our latest episode, I sit down with Shauna Magrath, founder of Beauty Ink, Permanent Makeup Artist, Scalp Micropigmentation Artist, speaker, and educator. Shauna is a pioneer in the makeup and beauty industry, known for her scalp micropigmentation. She's even an Emmy-honored makeup and special effects artist. Talk about an industry OG!

During our chat, Shauna takes us on a journey through her 30-year career, sharing how she witnessed the rapid evolution of the PMU industry and introduced groundbreaking techniques. Shauna also emphasizes the importance of safety protocols and the need for comprehensive education in the industry. She spills the beans on her in-depth training program, SMP Essentials, and has some exciting innovations on the horizon of a...

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Episode 150: Business & Financial Planning for the Long Term: Interviewing Beauty Boss Leann La

Sep 11, 2023

What you will learn from this episode:

  • Learn the key to having strategies and systems in your beauty business
  • Hear about the need for financial planning and investing outside of your business.
  • Gain a better understanding of the importance of self-awareness, effective communication, and the significance of delegating tasks


Our guest, Leann La, a highly experienced permanent makeup artist and beauty boss joins us to discuss the importance of understanding the business side of being an artist and taking risks as an entrepreneur. She is a permanent makeup artist extraordinaire, who has performed over 15,000 procedures and coached over 8,000 artists worldwide. 


In this episode, we dive into the key strategies and elements to growing and scaling her successful beauty business. We discussed the risks she took and the lessons learned along the way. You’ll hear about the importance of sound financial planning and investing for entrepreneurs. Truly...

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Episode 149: How to create consistent demand

Aug 21, 2023

What you will learn from this episode:

  • Learn how to express your value and overcome price objections (even in a recession)
  • Hear about the essential parts of fantastic testimonials and the types/variety of social proof
  • Discover the most critical type of social media post you need for more clients


Ever found yourself trapped in the maze of beauty marketing, only to wonder, "How the heck do I get consistent clients knocking on my door?" No more fretting! Episode 149 is coming to your rescue. We're diving deep into the art of creating a consistent demand - because let's face it, in our world, consistency is everything!

In today's episode, April Meese is sharing her insider secrets. We're talking about how to put your value into words that even the most penny-pinching client can't resist, the secret sauce behind those jaw-dropping testimonials, and more. Whether you're a permanent makeup artist, lash artist, skincare specialist, or beauty aficionado, Episode 149 is your...

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Episode 148 - Scaling Secrets for Beauty Business with Michelle from Mish Esthetics

Aug 09, 2023


What you will learn from this episode:

  • Hear about how to juggle a variety of aspects and multiple businesses as a beauty entrepreneur.

  • Discover the resilience needed for scaling a business and building a team.

  • Gain valuable insights for hiring and managing employees specifically for the beauty business. 

Beauty business success stories often begin with unexpected twists of fate. In Episode 148, you’ll hear Michelle Sy from Mish Esthetics' unconventional beginning.  She then takes us through the journey of managing business growth, maximizing employees' productivity, and the qualities to look for in a team member. From hiring strategies to marketing secrets and emotions in entrepreneurship, Michelle's insights are bound to resonate with beauty entrepreneurs at all levels.


This episode is a true tale of unwavering determination and triumph, where Michelle Sy, the visionary force behind Mish Esthetics, carved her path to greatness....

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Episode 147 : Blazing Your Own Path with Tamia Haynes

Jul 27, 2023

What you will learn from this episode:

  • Discover the mindset to overcome obstacles and push you towards your goals
  • Understand imposter syndrome and how to recover from it when it arises.
  • Learn how to stand out from your competition and the biggest lesson for faster success.

Join us as we talk with Tamia Haynes and delve into her wisdom, uncover her secrets to success, and learn from her invaluable insights as a leading beauty business owner. Hear about Tamia's journey from being a payroll manager for Hyundai's corporate office to a revered permanent makeup artist. Her courage to pursue her passion and transition at age 43 into this dynamic industry exemplifies the power of following one's heart.

She sheds light on the importance of research when selecting mentors and trainers, emphasizing the significance of a good fit in this personalized profession. She candidly shares her experiences and challenges, including overcoming imposter syndrome—a common hurdle in any creative...

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Episode 146: 2nd Most Critical Part of Marketing–the Headline and Hook

Jul 17, 2023

What you will learn from this episode:

  • Discover how to create powerful Headlines and Hooks to capture your ideal audience's attention.
  • Hear what emotional triggers such as curiosity will pique interest and better engagement from your headlines.
  • Know the core components of developing compelling offers that get more booked appointments and client sales.

Have you heard these marketing myths strategies? 

Myth #1: Website headlines don't really matter, it's all about the content. 

Myth #2: Hooks are just “clickbait” and shouldn’t be used.

Myth #3: Beauty businesses don't need strong headlines and hooks, their service/products speak for themselves. 

Now, let me share the truth with you. 

But before I do, let me ask you this: Have you ever read a headline and thought to yourself, “I have to know more about this?”

Yes, and the same is true with reading a terrible headline and then you don't bother to read anymore. This is why the ability...

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Episode 145: Powerful Video Collaborations

Jul 10, 2023

 What you will learn from this episode:

  • Discover the transformative power of video collaborations for increasing the visibility of your beauty business.
  • Hear about leveraging your connections for future promotional opportunities and sales.
  • Understand how to position yourself as an industry expert with successful video collaborations.


Getting more quality clients is the goal of every beauty business, right?  Absolutely, and that starts with brand awareness and exposure. One of the simplest ways to expand your brand's visibility and recognition is through video collaborations. Not to mention, by tapping into another professional's audience, you're also creating an opportunity for cross-promotion and more sales. This strategy increases your potential audience base while ensuring that your content specifically targets those who are likely to be interested. So brilliant!

Additionally, repurposing video content from the collaborations can extend the timeline and reach...

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Episode 144: Secrets to Successful Video Messaging

Jul 03, 2023

What you will learn from this episode:

  • The three pillars of trust and key elements for your brand messaging 

  • The importance of repeating your core content and expressing your value uniquely

  • Essential topics that resonate with your audience and inspire engagement

  • Deep-dive into buyer psychology and decision-making process

  • Powerful messaging to show empathy and tackling objections


Captivating video content has emerged as a powerful method to engage audiences and drive client appointments and business growth. By understanding your audience, you can use compelling topics and storytelling to create videos that attract and help retain clients. Remember, the messaging is key. It's not just about knowing your value, but expressing it in a way that resonates with your audience. 

Unleash the Power of Video Messaging: Join me, April Meese, as I guide beauty professionals on a transformative journey to attract more clients through video content messaging,...

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Episode 143: Getting Clients with a Small Audience Following

Jun 26, 2023

What you will learn from this episode:


  • Uncover the pivotal role video marketing plays in getting more clients in your beauty business.
  • Forge strong connections and establish trust with your audience through compelling video content.
  • Delve into the secrets behind authentic and consistent video content that captivates viewers.



Are you looking for effective low-cost ways to reach more prospective clients? Do you want to establish a strong connection with your audience for more client sales? 

Look no further! Video marketing is the solution you need. Creating engaging content through video is one of the fastest ways to build trust with potential clients.  

And with video, you can convey your brand's personality and values, and authentically showcase your unique services. Plus, through video marketing, you can reach a wider audience to increase your brand's visibility. 


As a small beauty business owner, I know the challenges of creating...

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Episode 142: Mastering Brand Identity with Anastasia Karina

Jun 16, 2023


What you will learn from this episode:

  • Discover the vital role brand identity plays in the competitive beauty industry.
  • Uncover the secrets to crafting unforgettable experiences for powerful branding.
  • Delve into the various ways to generate more income and expand your brand's reach.


Developing an effective brand identity is essential in the beauty industry, as it helps businesses establish a unique presence in the market and create a memorable impression on their ideal target audience. This includes everything from the company's logo, website design, and colors, to the overall personality and values the brand aims to convey. A well-defined and consistent brand identity not only sets a business apart from its competitors but also fosters customer loyalty and long-lasting relationships.


In the podcast, Anastasia Karina talks about her journey as a brand strategist and the importance of creating and maintaining a compelling and cohesive brand identity. Anastasia...

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