Episode 113: The 3 Must Have Types of Videos

May 17, 2022

Have you been doing videos for your beauty business?

Did you know that 86% of prospective clients watch a video to learn about a brand before making a buying decision?

For most beauty professionals, we show a lot of before and after pictures on social media, but what is essential is a video where they can get to know your personality or possibly see the service in action to overcome their deeper concerns/objections.

 

In this episode, you will learn:

· The top three must-have videos for your marketing strategy

· Learn the social media updates that will help maximize the visibility and exposure of your beauty business for more clients.

· Rethink the ways you sell your products or services online

 

Topics covered:

01:58 – Statistics that back up the need to do more videos to reach more prospective clients

03:55 – Understanding brand awareness on social media

05:29 – An unbelievable success story from a 15 second IG Reel

07:08 –...

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Episode 109: Text Messaging in Beauty Business to Reach More Clients

Apr 23, 2022

 

What you will learn from this episode:

Discover the growing popularity of text messaging marketing to get more clients.

Understand why mobile marketing is a great additional tool for growing your beauty business.

Learn how mobile marketing has higher open rates than email and more visibility than social media posts so that you can have better communication with your clients.  

Hear about setting up incentive promotions to get more prospective clients in your database and send out special messages for birthdays and holidays so that the client is more connected with your beauty business.

Find out how the whole messaging process can be timed and set up in advance so that you have a marketing funnel that is always working for your business. 

 

Have you noticed that people rarely leave their homes without a mobile cell phone, and we all are constantly using and looking at our phones?
 
Mobile text messaging has been very useful as a business marketing...

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Episode 82: Tips for Starting a Youtube Channel with Terry Lively

Jul 14, 2021

 

What you will learn from this episode: 

  • Learn how to create your own YouTube channel to gain more beauty business clients in no time.
  • Find out the tips and tricks for setting up your studio, tools, and equipment to get you started with your YouTube channel with low cost and minimal effort.
  • Discover content ideas so that you know what YouTube videos to create and keep your subscribers engaged with your channel by posting regularly.

 

Terry Lively has been in the cosmetic and traditional tattoo industry for over 20 years. She is a certified trainer member with the Society of Permanent Cosmetic Professionals. Additionally, she is a SPCP approved member supplier.  

Terry specializes in 3D areola tattooing for breast cancer survivors and has referred clients from over 15 surgeons in Texas. 

Have you ever thought about creating a YouTube channel? Let Terry give you a few tips and pointers on her lessons over the years with her Youtube...

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Episode 81: Quick Marketing tips with QR codes, Messenger Bots, Hashtags and Geotags

Jun 27, 2021

 

 

What you will learn from this episode:

  • Find out why you should take advantage of using QR codes and make the most of them for your beauty business.
  • Learn about the importance of automation and how Messenger bots can help you. 
  • Discover unique timing tips for hashtagging and get clients in specific locations with your social media posts.
  • Hear about current resources for creating captions/subtitles so that your videos get more engagement.

 

In today's episode, beauty artists and professionals April Meese, Vicky Martin, Karen Betts, and Kate Shaughnessy share valuable marketing tips to help you increase efficiency and effectiveness in your beauty business.

 

Topics Covered:

01:00 - QR codes and how to use them for more testimonial reviews

05:06 - Automating your beauty business with Messenger bots

10:31 - Timely hashtagging to get more clients

14:01 - How to enhance your videos with subtitles 

 

Key Takeaways:

"You can create a QR code which...

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Episode 80 Daring to Lead (excerpts from Brene' Brown) with Lindsaya

Jun 20, 2021

 

What you will learn from this episode:

  • Find out why it is alright to acknowledge the negative emotions you feel at this challenging time and hear ways to transform them into happiness
  • Discover Brene' Brown's teachings on rumblings, curiosity, and more so you show up better when life might trigger you.
  • Learn about the idea of grounded confidence, so you can design your mission statement with an empowering "I am" statement.

 

Summary:

Lindsaya VanDeusen is a licensed cosmetologist for over 16 years. While on her wellness journey, she found a company (Kemon) whose philosophy and vision aligned with her. Throughout the time, she has been able to use her success to help teach others how to make a true living-wage in an industry riddled with small paychecks, little security, and no benefits. 

What began as a career of wanting to make people feel FABULOUS transformed into feeling fulfilled by teaching others. As she advanced professionally, from an educator to the Kemon...

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Episode 79 How You Can Prepare Your Beauty Business For The New Apple Privacy Changes

Jun 12, 2021

 

What you will learn from this episode:

  • Find out important things to know about the new IOS data privacy changes
  • Check out what platforms are affected by the privacy changes to understand how to make the most of your advertising strategy.
  • Learn some of the best ways to navigate these changes on your social media platforms 

 

With the new IOS privacy already rolling out, how might it affect your advertising and overall marketing strategy? From a personal standpoint, it is a good idea to have more privacy. On the other hand, looking at it from the perspective of a business that advertises, that's where the challenge lies.

This new IOS privacy change affects every platform that uses pixels. This means that it will not be able to track the conversion of our potential clients the same as before if the prospective client decides to opt-out of the shared data.

This could potentially affect the cost of ads, and acquiring a client will most likely get even more expensive....

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Episode 78: Growing and Managing a Team for Your Beauty Business with Paul and Tussanee Luebbers

Jun 05, 2021

 

What you will learn from this episode:

  • Find out what you need to do when hiring and managing your team members so that you set the expectation for each of them right from the start.
  • Discover a 4-point managing system that eliminates competition and instead encourages collaboration.
  • Learn the common mistakes that most beauty business owners make when hiring employees.
  • Hear about how to get your staff to sell your products and services even without commission.
  • Get the inside scoop on what leadership skills you need to master for you to manage your team members so that your beauty business continues to boom.

 

For 13 years, Paul and Tussanee Luebbers ran Integrity Lash, a premier 7-digit lash salon in Southern California. Over the years, Integrity Lash was recognized by Vanity Fair, Los Angeles Magazine, Pasadena Magazine, Pasadena Weekly, Brides.com, and others as one of the best of SoCal. 

Salon Today chose Integrity Lash as one of the Top 200 salons in North...

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Episode 77: Hot Marketing Tips for your Beauty Business

May 25, 2021

 

What you will learn from this episode:

  • Find out marketing tips and strategies for creating content that hooks the audience's attention and inspires them to take action with your services.
  • Learn about how to make the best headline hooks for social media posts.
  • Discover Instagram tips and hacks that will help boost your engagement and marketing effectiveness
  • Understand how you can leverage video in your business so that you can establish a connection, trust, and eventually, conversion with your community.

 

Have you wondered what marketing content is the most effective for your beauty business and the most efficient for meeting your marketing goal? Are you feeling spread too thin with your time working in & on the business? Is it necessary to be on all the social media platforms?

In this episode, April Meese is joined by beauty business experts Karen Betts and Vicky Martin, who share their best marketing tips, timely strategies, and proven practices. Hear them talk...

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Episode 76 Beauty Boss Series: Sharing Your Story with Elizabeth Molina

May 17, 2021

 

What you will learn from this episode:

  • Understand why showing your human vulnerabilities and genuinely engaging on your social media helps your audience resonate with you, as well as your business.
  • Discover what impact your story can have on the lives of those who needed to hear it and how it is a liberating experience for you too.
  • Find out what to do when you are in a seemingly hopeless situation and how to turn it around to be successful in life.

 

Elizabeth Molina is a Beauty Mentor / Influencer, Founder of theMolinaGlow.com. She is a model on a mission and a Speaker. Elizabeth's personal story of survival has led her to become a catalyst to help people redefine the WHY surrounding beauty practices. Elizabeth will help you find and uncover the reasons behind your beauty choices. Elizabeth's exercises will help you discover your true self and reignite your zest for life.

In this episode, Elizabeth shares the ordeal she went through as a very young woman, and it is...

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Episode 75: Better Client Connection With Your Voice with Tracy Goodwin - Unmask the Voice Barriers Blocking Connection

May 11, 2021

 

What you will learn from this episode:

  • Learn how to make use of your voice to draw in prospective clients for a deeper connection.
  • Find out how to sound confident without coming off as arrogant.
  • Discover how to start any presentation well, and end strong.
  • Learn how your voice can convey the value of beauty business services or turn potential clients away.  

Tracy Goodwin helps executives, professionals, and entrepreneurs at the top of their game get to another level of success they didn't even realize possible. Tracy transforms your life by changing how you use your voice to communicate and by shifting the tones in your voice that isn't working for you so you: save time in meetings and getting what you want faster, communicate with clarity and build strong relationships with ease, influence and persuade through emotional connection, and significantly increase financial success quickly.

Have you thought about how your voice is the most powerful tool you can...

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