Episode 48: The Secret Ingredient to Spark Sales

Sep 10, 2020

What you will learn from this episode:

  • Learn how to craft your signature story that sells
  • Find out the key elements that will help you create stories that make you stand out from the crowd
  • Learn about the power of words to captivate and convey the value that generates sales 

 

Summary:

Stories have a lot to tell, and your marketing is a series of stories you tell your audience about your brand. And what eventually leads to sales are the stories you share that make them relate and resonate with your product and service. 

And what are the stories you need to tell? First off, have your signature story that you have to share every time you have an event or talk with anyone. Instead of talking to them about technical terms, it is best to let them know what you do and what transformation is achieved once they experience the product or service. There are a lot more stories you can weave in from there. Stories of your own customers' transformation - the before, during, and...

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Episode 17: Goal setting for 2020

Feb 06, 2020

 

Why you have to check out today’s podcast:

  • Learn why reviewing highlights from the previous year is always important in setting your goals for the new year and how to effectively do it
  • The reason why a written vision is beneficial in defining your goals
  • Discover the importance of identifying obstructions, distractions and any roadblocks that will keep you from reaching your goals and how to navigate past those

 

Summary

Now that we’re done in identifying the upcoming marketing trends for 2020, it’s now time to do another critical yet powerful task for your business – goal setting.  When you set your goals, you are getting countless benefits for your business – focus, direction, clarity, control, motivation, personal satisfaction, purpose, etc.  The list is endless. 

With my mission to help you grow your business, I came up with this episode and workshop-in-one to discuss the highly regarded importance of goal setting. ...

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Episode 16: Upcoming Marketing Trends for 2020

Jan 30, 2020

 

  • Why you have to check out today's podcast:

    • Facebook ad rules have become stricter and how you have to adapt to these changes
    • The trend in "binge-ing" of content, what it means to your beauty business
    • The reason why in-person events will be a massive trend in 2020 and how your business can benefit from it

     Summary

    The start of a new year is the perfect time to look back and assess what worked and what didn't work in your business, and make new plans to meet your goals. An essential step in achieving your business goals is to focus on which marketing trends will make 2020 your breakthrough year. Understanding these marketing trends at the start of the year will enable you to make sound business strategies and grow your business optimally. In this episode, I will share the marketing trends that you need to know about in 2020.

     

    "When they have a connection with you, that is the way that you stand out. They're binge-watching your stuff, and therefore they're...

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Episode 2: Using Video on Social Media for More Clients

Sep 01, 2019

 

Why you have to check out today’s podcast:

  • Learn the current trend in social media that will help optimize your business
  • Know the do’s and don’ts in preparing for a live video that will get you a positive audience response
  • Discover the different live video ideas and start applying them

 

Summary

As social media becomes a necessity in our daily lives, it is also primarily become part of business strategies.  There are various platforms to connect business owners with customers, to promote brand awareness, and to boost sales.  But what is working on social media today?  How does it work?  Tune in to this episode as April answers this question that will help build your audience, get more clients, and ultimately, grow your business.

 

“Always have a plan, have a strategy and know what you plan to talk about.”

- April Meese

 

Topics Covered:

01:09 – April answers the question from beauty professionals on the...

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Episode 1: Introduction to Beauty Marketing Simplified

Sep 01, 2019

 

 Why you have to check out today’s podcast:

  • Know what drives April to start her podcast
  • Discover the three top qualities that will help you achieve your dreams
  • Find out how April juggles her various roles in life and yet became very successful in each of them

 

Hello love, welcome to our very first episode!  I am excited, thrilled and delighted that you join me today.  To mark this momentous event, let me share with you my mission, passion, and a glimpse of my journey as a daughter, mom, career woman, and entrepreneur.  This is just the beginning of another long journey ahead, and I’m looking forward that you’ll join me throughout.  I'll be offering weekly business advice, inspiration and some real-life behind the scenes, shady truth type of stories on how to grow your beauty business.  I'll hope you'll enjoy this first episode as much as I do. 

 

“I believe to my core in kindness, resourcefulness,...

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Five things PMU & Microblading Artists Need to Do to Make an Impact

Feb 02, 2018

Five things PMU & Microblading Artists Need to Do to Make an Impact

We all have a million and two hats that we're wearing. We are running our businesses, we are doing the marketing, we're customer service, sometimes we're the maid service. You know, we gotta clean, we're gonna do all of these things. But I'm gonna give you five things that are gonna make an impact on your business and again, this is just really geared to growing your business. Sound good?

First, we will classify microblading artists into two groups:
(a) Those who have good steady clients that are coming in, and are overwhelmed, trying to balance it and scale and uplevel
(b) Those who are in the beginning stage and are just struggling to make a name for themselves and to get their brand out there

Kind of really stand out in what's becoming an increasingly crowded market. So you're either in those two groups. People classified under Group number A are those just starting out, and they really want to get their...

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