Episode 59 Quick Tip: The Importance of Niching Down in your Beauty Business

Jan 17, 2021


What you will learn from this episode: 

  • Find out the two most important factors you need to grow your business.
  • Learn about why niching down allows your business to expand more than you think.
  • Learn how to create a business model and marketing message that perfectly resonates with your audience.



Many beauty professionals are so passionate about many things they end up with no results because they become a jack of all trades but master of none. Most successful brands/beauty professionals that you may follow started with one main service skill. After they mastered that primary skill, then they eventually expanded. However, many beauty professionals are scared that they will limit themselves when they narrow down to offering just one "thing" when they start their business. The opposite is true in that you have the chance to market your strength and become the go-to person at the top of your prospective client's mind. 

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