Episode 56: How to Run a Black Friday Special that Works

Dec 05, 2020

What you will learn from this episode:

  • Find out the pros and cons of running a promotion on Black Friday to help you decide if the money to be earned is indeed worth it
  • Learn how to stand out from the rest and create genuine excitement and frenzy over your promotional offer
  • Find about promotional ideas that build consumers' loyalty to the product rather than to discounts
  • Discover about a promotional offer that increases a product's perceived value 
  • Find out how to make a WIN offer to clients that they can't resist 
  • Find out about a mini-workshop that gives you three strategies that are going to boost your overall revenue without a discount at www.aprilmeese.com/BF 



Black Friday or Cyber Monday is just around the corner. Statistics point out that people spend more at this time of the year because they are already preconditioned to spend more. It is just a matter of standing out with your offer and grabbing their undivided attention. 

As the...

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Episode 12: Tips to Rev Up Your Quarter 4 Profits Before Holidays

Dec 12, 2019


Why you have to check out today’s podcast:

  • To find out about different marketing ideas with using gift certificates.
  • Why it is essential to offer specials not only for new clients but for existing clients as well
  • Why it’s a good thing to do business and run promotions with referral partners


The holiday season is not only a season of merry-making but a season of shopping and spending as well.  And this is a perfect time for every business to maximize profits and finish the year strong.  But the challenge lies in finding ways to make our business stand out from the rest, knowing what our customer wants, and taking advantage of the holiday rush. 

Join me in this another exciting episode as I give you lots of ideas and strategies to attract new clients, nurture existing customers, build authority with referral partners, and so much more.  These tips will effectively boost your promotional and marketing campaigns that will help bring...

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