Episode 113: The 3 Must Have Types of Videos

May 17, 2022

Have you been doing videos for your beauty business?

Did you know that 86% of prospective clients watch a video to learn about a brand before making a buying decision?

For most beauty professionals, we show a lot of before and after pictures on social media, but what is essential is a video where they can get to know your personality or possibly see the service in action to overcome their deeper concerns/objections.

 

In this episode, you will learn:

· The top three must-have videos for your marketing strategy

· Learn the social media updates that will help maximize the visibility and exposure of your beauty business for more clients.

· Rethink the ways you sell your products or services online

 

Topics covered:

01:58 – Statistics that back up the need to do more videos to reach more prospective clients

03:55 – Understanding brand awareness on social media

05:29 – An unbelievable success story from a 15 second IG Reel

07:08 –...

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Episode 34: 3 Must-Haves for Your Marketing Message

Jun 24, 2020

 

 Why‌ ‌you‌ ‌have‌ ‌to‌ ‌check‌ ‌out‌ ‌today’s‌ ‌podcast:‌  

  • Learn how to use persuasion to send a compelling message and let your prospects see the value of your product or services for them to take action without being sale-sy 
  • Discover the rapport-building strategies of influence to pull in a consistent flow of right clients for your business’ sustainability 
  • Learn how to connect with clients and with your marketing message  to get the right clients at your doorstep 

 

Summary‌  

Business sustainability matters. And for this reason our marketing matters too. Having low prices or discounts aren't enough when it comes to attracting the right clients. Long-term success is our goal and for this to be viable we have to work on improving our marketing message. Our message has to be dialed into the hearts and...

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