How to BOOM in the treatment room! Tips for Maximum brow retention in record time.

Mar 03, 2021

 

 Consultation & Forms

  • Send the Medical Health form out before the appointment and as the client to call you if there is anything he/she has ticked ‘yes’ to.
  • Where available, ask an assistant or another staff member to fill in the consent forms with the client, talk to them about their expectations, and run through the aftercare in advance.
  • Split the consultation and treatment into 2 appointments if necessary. The treatment appointment will be much more efficient if you already know what pigment to use and what style of brow to draw.

Artistry

  • Use whatever measuring tool is best for you and the job in hand (brow ruler/brow guide/freehand/brow mapping). Do not struggle with something that feels awkward.
  • Use the 80:20 method of drawing:
    • Quickly draw on the brows as best you can but stop at the point you normally check and tweak.
    • Ask the client to look at the brows and tell you which one she likes best and WHY
    • She will be telling you how to match the...
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Episode 31: How To Manage Expectations

May 13, 2020

 

Why you have to check out today’s podcast:

  • Learn what constitutes a realistic expectation both short-term and long-term
  • See the importance of communication and how to be sensitive to clients’ expectations of your business
  • Learn to understand consumers’ behavior and incorporate them into your renewed business expectations

 

Summary

 

If we are going to pull through this crisis, we must work together to adjust our expectations. Be honest and transparent with your clients. Communicate your position and share some of the changes you have had to make as a result of this pandemic. We're all in this together, so communicating effectively will help bridge some of the gaps and insecurities running rampant right now.

When you're setting expectations for yourself, know that you cannot please everyone. One person can surely make an impact, but one person cannot do it ALL. We are in a new normal now, which makes it necessary to adjust our expectations since...

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Episode 30: How Starting a Covid-19 Garden is Like Starting a Beauty Business

May 13, 2020

 

Why you have to check out today’s podcast:

  • See how panicking costs you more than it serves you
  • Learn why and when it's harmful to spend more money than you should on your business 
  • Learn why adding value to your customer base is more important than giving discounts

 

Summary

 

Gardening has taught me so much these days that I can’t help comparing it to starting a beauty business. You have a plan, you want everything to be in place and you buy everything you can to help run things smoothly. Sacrifice and patience are necessary to grow the plants in your garden and achieve goals for your business.

Perfect results do not happen instantly in either a garden or a business. In business there is a knowledge gap and a learning curve to consider, and it takes time as well as money. You need to have a strategic plan to get you through every facet of handling your business. Panicking is the fastest way for your plan to get off track. Purchasing...

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Episode 29: Fear, Faith, and Focus

May 13, 2020

 

Why you have to check out today’s podcast:

  • Learn why fear shouldn't take over your passions, and glimpse some countermeasures to find the productive mindset you need to gain success
  • Find out how the power of your words and thoughts can transform the darkest of situations into channels of creativity and productivity
  • How to maintain focus, overcome fears, and accomplish your business goals for yourself and for your business

 

Summary 

Fear is definitely abundant these days. But, if we allow ourselves to be consumed by it, we won't get anything done and our businesses will suffer as a result. We have to remember that our words and thoughts have power over us and our feelings. It is so important at a time like this to nourish our minds with creativity and inventiveness so that we can push our businesses towards success and growth. When it comes to our beauty business, think positive thoughts. Don’t ever think people won’t buy from us since it...

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Episode 28: The #1 Thing to Overcome Crisis 

May 13, 2020

 

Why you have to check out today’s podcast: 

  • Learn about the right mindset to imbibe to be productive and to move forward in your business amidst the crisis 
  • Find out what surveys and studies say about social media and people’s behavior at this time to help you push forward in your marketing and social media presence 
  • Discover helpful thoughts and free resources to help you craft an action plan necessary to keep your business afloat in this tough time

 

“If you don't get your mindset right then you're going to sabotage your business without even realizing it.”

- April Meese

Summary 

When we allow ourselves to be consumed by negativity, our health suffers and we become unproductive. How should we respond when life presents us with something beyond our control? Businesses have been hit hard recently, and no one knows what will happen today, tomorrow, or the next day. The uncertainty can be daunting, but we have a business...

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Episode 27: Sustaining Your Beauty Business

May 13, 2020

 

Why you have to check out today’s podcast:

  • Come up with an action plan in to sustain your business and glimpse the two most important things to focus on during tough times
  • Learn about the do’s and don'ts in running your business at this challenging time
  • Become more familiar with  The Beauty Marketing Content Club and how it can help you build your business

Summary

Having your own business requires an extra amount of your effort, time, and focus regardless of what's going on in the world. Think of this pandemic and quarantine as an even greater call to action to drive your business forward. A reactive mindset is not the solution to all of this uncertainty; rather, being proactive will help sustain your business and lead it to success. Your clients and customers need your presence, and marketing is the key to maximizing your influence. Thinking outside the box and coming up with new marketing strategies and techniques is essential to the growth of your...

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Episode 26: The Five "R's" You Should Do For Your Beauty Business Now!

May 13, 2020

 

Why you have to check out today’s podcast:

  • Find new ways to connect and support one another in such uncertain times
  • A plan of action for our business to continue without being insensitive to others' plights
  • Learn about the needed five "R's" to navigate our difficult situation

 

Summary

We're encountering a new normal where uncertainty is commonplace, but there is still so much that we can do for ourselves, our businesses and each other to combat this negativity. There is so much positivity and we must support and connect with each other to fill in any gaps and help when needed. No one has all of the answers to what is happening, but the resilient human spirit in all of us remains steadfast and helps us cope during this challenging time. We can come out of this stronger and more ready to grow with each other's help.

This episode focuses on how to find resources, create an action plan, and encourage you to nurture your business as well as our customers who are...

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Episode 6: Sell or Be Sold by Grant Cardone

Sep 27, 2019

 

Why you have to check out today’s podcast:

  • How are sales, aside from business affecting life?
  • Know the techniques on how to deal with the negative thoughts of selling
  • Learn the importance of confidently believing in your services

 

Summary

Sales are an absolute component in every business, and selling is a very critical skill to its success.  The book that I’m currently reading entitled Sell or Be Sold by Grant Cardone details the techniques and principles that are vital to master the art of selling.  The author also highlights that sales are affecting not only business, but every area of life.  In this episode, I share the insightful topics in this book and broke them down into a two-part series. Know why you need to understand sales, learn how to deal with the negative thoughts about selling, and discover why it is necessary to believe and convey the value of your services.  Also, find out how commitment levels affect the results you...

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