Episode 112: Omnipresence For More Clients

May 04, 2022

In this episode, you will learn:

  • How to be the top of mind as the go-to beauty professional in your area
  • The three characteristics needed to achieve omnipresence for your business
  • What helps to build trust with prospective clients and turn them into buyers of your services


1:02 - The number of exposures to your brand that is required for the prospects to become buying clients

2:05 - What omnipresence is and its importance in your business

3:05 - 3 essential characteristics in being omnipresent

7:41 - The positive aspects of this brand exposure

9:16 - A story about being relevant and frequently visible

11:12 - The different platforms you could have a presence

12:24 - Undeniable costs of trying to be omnipresent
14:30 - Special announcement

"I always say focus on one platform and really get that going before you spread yourself too thin."   ---April Meese

"When you are omnipresent with your brand, the subconscious then affects the conscious. The...

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Episode 39: Positioning your Beauty Business for Sales

Sep 01, 2020


Why‌ ‌you‌ ‌have‌ ‌to‌ ‌check‌ ‌out‌ ‌today’s‌ ‌podcast:‌

  • Learn how to increase sales with social proof
  • Discover effective ways to ramp up your social proof
  • Learn how to leverage reciprocity to increase sales



For our business to be successful we need to have sales. To have sales we need to work on our marketing. And increasing social proof builds up our marketing and helps us with sales. 

With all the fake news surrounding us these days, people are cynical about advertisements. That’s why getting testimonials helps us do the job of getting sales for our business. It addresses objections because of the benefit experienced by using a product or service. It builds our authority and credibility and the more we have it, the easier marketing becomes. Look for quality and variety when it comes to social proof. Be mindful when asking for a review. The ideal time to ask your...

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