Episode 94: How to Maximize the Gift-Giving Holiday Season
What you will learn from this episode:
- Discover ideas to put your holiday promotion together without giving discounts.
- Find out what will get your audience to buy your services over other deals and do it quickly now.
- Learn about creative ways to think out of the box and be strategic in your action plans for the holiday specials.
As you know, the holidays are around the corner, which means we are entering the most significant consumer spending season.
Do you want to earn extra profits this 4th Quarter and holiday after holiday?
Are you already prepared with your holiday promotion action plan?
Or are you still stuck thinking of what to do and how to go about it?
In today's episode, April shares a system that you can rinse and repeat in all the holiday specials you will have year after year without discounting your services or products. At this time of the year, when people's wallets are wide open and they're predisposed to splurge a bit more, you don't want to...
Episode 93: Creating a Black Friday and Cyber Monday Holiday Special
What you will learn from this episode:
- Discover the one marketing asset you can create that will help you get more buyers.
- Find out how to get more sales by building anticipation for your holiday specials.
- Learn how to build trust, create desire, and raise demand for your services and products.
The biggest holiday shopping time of the year is fast approaching.
Have you started planning any special deals or thought of how you can make the most of this customer spending season for your beauty business?
How do you prepare a winning special offer worth the effort in financial returns for your business?
Are you curious about a top-level marketing strategy to earn extra income for this coming Black Friday Special or any other special offers you will be having?
April reveals some of her tips about creating a holiday promotion for your customers in today's episode. She explains how special offers don't have to be a discount, but...
Episode 92: Favorite PMU Tools Reveal
What you will learn from this episode:
- Discover favorite PMU tools that are already proven and tested by top beauty professionals
- Learn about the tips they share on how to use these convenient tools for better and faster results.
- Find out about low-cost tools you can use that produce excellent work at a fraction of the price.
Do you ever wonder what other beauty professionals use as their go-to favorite PMU tools to get the best results?
Do you want to know the tricks and tips they have for saving time and money to be more efficient in their beauty business?
Are you looking for those secret hacks to make your services better?
Our beauty professionals April Meese, Karen Betts, Vicky Martin, Mary Ritcherson, Dawna Mainard, Charlotte Duke, and Shauna Magrath recommend their favorite PMU tools to help you deliver excellent results.
Topics Covered:
01:39 - The time-saving tool that April calls genius
04:43 - A favorite tool that helps...
Episode 91: Denise Baldwin--Elevate Student Journey & Success Story
What you will learn from this episode:
- Find out what kind of community, learning, and teaching methods you can look forward to inside the Elevate Your Beauty Business Program.
- Discover what significant impact the Elevate Program has had on Denise's personal life and career that she couldn't begin to imagine for herself before the program.
- Hear about the life-changing transformation EYBB Program made in the way she looks at her business.
- Learn about the continued big wins she keeps having after finishing the Elevate program.
Are you a "one-woman show" juggling everything all by yourself but not growing your beauty business?
Do you keep spinning your wheels, and feel like nothing seems to work?
Are you a beauty professional or artist who's stuck and doesn't know what to do next?
Do you want to belong to a community of like-minded individuals who share success strategies, and support everyone to do what's best for their beauty business?
Do...
Episode 90: Critical lessons from the Lioness
Why you have to check out today's podcast:
- Find out essential lessons in successfully running your beauty business from a lion's story of being the king of the jungle.
- Learn what backup client attraction strategies you need to have in place, just in case your social media breaks down.
- Hear about the one necessary tool that you must keep running to have a sustainable beauty business
Do you feel like you're defeated or sometimes losing confidence?
Are you comparing your work and your business with others?
Do you wish your business was bigger, you were moving faster, or that your skills were better?
Are self-doubt and fear holding you back from your full potential in your beauty business?
This episode highlights the qualities of a lion & lioness that you should adopt to improve your beauty business. The lion may not be the smartest, fastest, or biggest, but he is still considered the king of them all. You may be feeling the same way in...
Episode 89: Online Education: The Way of the Future
What you will learn from this episode:
- Find out the key things you need to consider before enrolling in an online course so you don't waste precious time and money.
- Learn the action steps you need to take so you truly implement what you've learned, and you get maximum return from it.
- Hear about the different learning styles and what to look for in a course that makes it easier for your preferred type of learning.
There are more ways to learn online than ever before, especially for our beauty industry.
But with so many options, how do you choose?
What's the best investment of time and money? You wouldn't want to buy an online course that just sits and gathers cyber dust.
For sure, you want the right course or program that you can make the most of, lets you learn faster, and helps you grow your beauty business.
In this concise episode, listen as April shares insights and tips on finding a suitable class and investing in an online...
Episode 87: Confidence to Raise Your Prices
What you will learn from this episode:
- Find out how you can achieve a better work-life balance by only having a few clients and still earning more profits in your beauty business.
- Discover the 3 essentials for establishing higher prices so that you can strengthen your profits and help your prospective clients say yes to buying your products/services.
- Learn how to develop an excellent money mindset so that you are not afraid of increasing your prices.
- Understand how to lower your prospective client's perceived purchasing risk so that you get more yeses and sales of your service.
- Hear about the pricing psychology of how you can anchor your prices to convey the service's value for more sales overall.
You may think having more clients means earning more; therefore, you may be afraid to raise your prices with the thought of potentially losing clients and income. But, on the contrary, you can make more money with less work because there's a more innovative way to...
Episode 86: How to Start a Movement and Leave a Legacy
What you will learn from this episode:
- How to create a significant movement even when you feel like all the odds are against you.
- Find out how you can empower others to join you with collaborative action that champions a cause beyond yourself.
- Learn to stand your ground even when others try to dissuade you from making things happen.
It's easy to go along with the flow and ultimately give up when faced with seemingly insurmountable circumstances. Taking a stand on an issue or standing up against "a giant" is never easy. There will be moments of doubt and maybe fear. Even with the best intentions, others may dampen your spirits and try to dissuade you from pushing through.
But when you fight for something beyond yourself and honestly believe you can create a significant difference in the lives of others, then you must find a way to champion the cause.
Even amidst the threat of imprisonment, Vicky Martin remains steadfast in her desire for change. She has started...
Episode 85: Instagram & Google Updates With Video Marketing
What you'll learn from this episode:
- Know what to look out for with the recent Instagram changes, so you create and post content that reaches your target audience.
- Find out about the Google updates and how it affects prospective clients finding your website to have more possible conversions.
- Learn how to navigate the new Apple iOS 15 changes with email delivery.
Changes are inevitable. Many changes are happening around social media and these other platforms, as well as Google and Apple. Whether we like it or not, we must adapt to these changes so you can continually evolve, innovate, and grow your beauty business. These updates will affect the way our brand gets clients from a visibility perspective. Plus, the changes will affect how we connect, nurture our clients, and stay top of mind for our client's buyer journey.
Make sure you listen to this episode to prepare for how these changes will affect your business, catch up with what's new, see what works, and...
Episode 84: Facebook/Instagram Ads versus Google Ads with Hayley Johnston
What you'll learn from this episode:
- Find out how Facebook ads differ from Google ads.
- Hear the advantages of using each advertising platform to know which is best to achieve your beauty business goals.
- Learn how to create and then optimize your ad to target ideal clients who will purchase or book an appointment.
Hayley Johnston runs an agency called Piper & Co Digital, a full-service digital agency based in Sydney, Australia – serving people and brands worldwide.
The agency was born out of a passion for marketing and lifestyle. They work hard. And play harder. They believe great work comes from diversity of every kind and that diversity breeds creativity. With team members from various locations worldwide, they have diversified experts with proven and stellar results time after time.
They do everything from Facebook advertising to Google advertising, social media content creation, web design, funnels, basically anything digital you can think about.
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