Episode 68: LinkedIn Strategies with Raluca Topor

Mar 14, 2021


What you will learn from this episode:

  • Find out how to leverage LinkedIn to increase your connections, scale, and grow your beauty business
  • Hear many of the ways to make the most of LinkedIn to educate your audience and attract people that you might miss on other platforms
  • Discover how you can have the best visibility on Linkedin
  • Find out how to best navigate LinkedIn, fully make use of helpful features to do outreach and create relationships to positively impact your business
  • Learn how to meet and educate more prospective clients before they even know they need your services.



How do you connect with individuals and stay top of their minds through the content you post? Do you want to grow your network, make the most of your connections, and network for collaborations?

You can leverage the power of LinkedIn.  Try the strategies that our guest, Raluca Topor, used to secure more clients.

Raluca Topor is a Career Accelerator and LinkedIn Marketing...

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Episode 67: Inspiring 6-Figure Beauty Boss Series with Layla Hinchen

Mar 08, 2021


What you will learn from this episode:

  • Find out what you need to keep going in the beauty industry
  • Learn how not to be hard on yourself and still feel proud of the work that you do
  • Tips on how to boost your confidence even if you are just starting
  • Find out ways to get clients 



Are you a beauty professional that is a perfectionist? Do you find yourself always comparing your photos with someone who's been ahead of you in the industry? Do you feel like your work is never good enough?

Don't be hard on yourself. Just continue to learn and train more, but don't give up. You are not alone! Listen to Layla's journey to success.

Layla Hinchen started her career in the beauty industry in 2003 and has run a successful and well-established hair and beauty business since 2004. In 2006 Layla became an appointed permanent makeup trainer, teaching beauty to other salons and therapists across London, Kent, and Essex. Layla now offers a range of courses, providing...

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How to BOOM in the treatment room! Tips for Maximum brow retention in record time.

Mar 03, 2021


 Consultation & Forms

  • Send the Medical Health form out before the appointment and as the client to call you if there is anything he/she has ticked ‘yes’ to.
  • Where available, ask an assistant or another staff member to fill in the consent forms with the client, talk to them about their expectations, and run through the aftercare in advance.
  • Split the consultation and treatment into 2 appointments if necessary. The treatment appointment will be much more efficient if you already know what pigment to use and what style of brow to draw.


  • Use whatever measuring tool is best for you and the job in hand (brow ruler/brow guide/freehand/brow mapping). Do not struggle with something that feels awkward.
  • Use the 80:20 method of drawing:
    • Quickly draw on the brows as best you can but stop at the point you normally check and tweak.
    • Ask the client to look at the brows and tell you which one she likes best and WHY
    • She will be telling you how to match the...
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Episode 66: Industry Trends for Your Beauty Business with Marisol Medina

Mar 03, 2021


What you will learn from this episode:

  • Learn how to find opportunities in change and continue to move forward in your personal and business life
  • Find out the three crucial points in scaling and growing your business
  • Learn how much importance mentorship plays in your business success



Are you learning to balance motherhood, family relationships, life, or any other challenge with running your beauty business? How do you rise beyond the struggles and keep moving forward personally and businesswise?

Look for the opportunities in change and with hopeful eyes to see that there's always something new that you can do to adapt and thrive. The key is to focus your energy where you get a return on investment with less overwhelm. Listen to our guest and find wisdom in what she shares.

Marisol Medina is the Microblading Hub creator, a digital consulting service for professionals in the permanent makeup field.

She is a past journalist that fell in love with digital...

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Episode 65: How to Maximize & Monetize the Clubhouse Platform

Mar 02, 2021


What you will learn from this episode:

  • Learn about the tips on how to maximize and make the most of the Clubhouse platform
  • Find out how to do collaborations and partnerships to up your network and increase your net worth 
  • Find out client-attraction strategies and create easy to make lead generation magnets
  • Discover many different ways to monetize the use of the Clubhouse platform



Do you see value in building global partnerships? Is there an opportunity to position yourself as an expert in your industry? It's best to find out how the Clubhouse platform works best for your business. Here are tips that can help you maximize the use of this app. 

Start with an intention. How are you going to give value to your audience? Think of collaborations and adding value. Then have an objective, a business strategy on how things will work out for your business. If you listen to a room, create three action steps you need to follow through and when you will do it....

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Episode 64: Leadership in Your Beauty Biz with John Terry III

Feb 24, 2021


What you will learn from this episode:

  • Find out the essential character qualities of a leader you need to embody to run a successful business.
  • Get the action steps that help you have a daily transformation to become the leader who serves and grows.
  • Discover ways to become an effective leader who adds value to the team and helps make them feel equipped and empowered to make a difference in the world.
  • Learn about Warren Buffet’s way of prioritizing your day to get things done.



How do you move from just having a successful life to one of significance that allows you to create a legacy that lives on for decades beyond your life?

The Blackbelt Leadership allows you to lead and live a life that empowers a new generation to make good choices to become a better version of themselves.  Ultimately, this type of leadership makes a positive difference in the world around us.

John L. Terry III is a two-time martial arts Hall of Fame inductee, John brings...

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Favorite Apps & Hacks from the Clubhouse Room

Feb 17, 2021

April's favorite Apps

This is the InVideo App -- http://bit.ly/3afeFCG I recommend for creating beauty video for social media or your website

 This is the Warm Welcome App I recommend for creating video emails, chat greeting on your website & more https://bit.ly/3rVvkRR


You can check it out for free for 14 days & then it is $8 a month--

or you can get it for a lifetime for $59 if you use my favorite app below. Click the link to get a $10 credit when you sign up for free



Vicky Martins Picks



Karen Betts Picks

 Voice Memo App 



 Others Recommended





App Hashtag expert

Wave payments




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Episode 63: Vicky Martin talks Motivation & Mindset to get through Lockdown & Flourish

Feb 16, 2021


What you will learn from this episode:

  • Learn how to move past your fear and get things started and done
  • Turn around your "mistakes," learn from them, and look for an opportunity even in the most unfortunate situations
  • Learn how to find the courage to stretch outside your comfort zone and take action so that you can become a blessing to others
  • Discover the simplest tricks to help yourself get through the day and start you off the right mindset every day and any time of the day



It's the start of the year, so what better way to bring it in than with gems of wisdom from our guest Vicky Martin. With her life experiences (shaken and stirred), she has nothing but lessons learned for herself and others, for a better perspective. With her passion for continuing inner growth, she's dedicated to helping others. She inspires us to look within to see the light in every situation that we are in and pursue our ultimate purpose.

Nineteen years ago that was when Vicky...

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Episode 62: Will the new Clubhouse App Help your Beauty Business?

Feb 06, 2021

 What you will learn from this episode:

  • Find out how to download the Clubhouse app, what phone to use to download it, the key things you need to know to become familiar with the app's terminology to help you navigate your way through and around it
  • Find out what you need to know about Facebook ad changes and how it affects your beauty business
  • Find out about getting on the Clubhouse app and the essentials you need to know
  • Discover why I’m excited about this new app and why I think the platform is perfect for creating partnerships and collaborations. 



One vital thing that you must know about Facebook ads is that they have changed since Apple changed their privacy settings.  If you try to run your Facebook ads on Facebook and Instagram, you won't be able to track conversions for those that click on your ads while using Apple devices.  Ultimately, it seems that Facebook ads are a bit less effective, which only means the cost will be...

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Episode 61: Learn about Getting Clients from Google/SEO with Ana Perrone

Jan 31, 2021


What you will learn from this episode:

  • Learn how to get your business on the Google "3-pack" and be on Google's top searches without spending a lot of money
  • Find out why you need to get reviews on Google for your business
  • Discover what SEO (Search Engine Optimization) keywords & tactics work best so that prospective clients can find your business.  
  • Find out why you need to focus more on Google and SEO rather than on social media. 



Are you a beginner or an experienced permanent makeup artist and beauty professional who wants your business to be on top of Google searches? How do you go about landing in Google's 3-pack?

Build your SEO and get reviews for your business.

Ana Perrone was voted one of the best microblading artists in the United States. Ana is the only one in the U.S.A. holding three certificates from all major international microblading schools; Phibrows, Biotek, and Swiss Color®. With 18 years of experience in Brazil and...

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