Episode 70 Beauty Business Boss Series with Jennifer Louise: Finding Your Ideal Client
What you will learn from this episode:
- Find out how to clearly create an ideal client avatar of your beauty business so you keep attracting the very best clients every time.
- Understand people's buying mindset so that everything you do speaks directly to them, and you are top of mind when they take action.
- Learn how to start a client attraction funnel and find the time to do it even when you say you don't have it.
Summary:
Jennifer Louise is an Obsessions Salon founder and lifelong hairdresser. She holds over 20 years of experience and is head of reservations. Jennifer keeps the salon in check as the queen of organization and the reason why the salon runs smoothly. She decided to extend her appointment times some years back to make the guest's experience outstanding. Jennifer also coaches business builders for the king of hairdressers education 365 hair. She gives back to the industry that she loves and is CEO of the Successful Salon Club, an online global training acad...
Episode 69: Beauty Boss Series: How to Pivot with Changes and Plan for Success with Mary Ritcherson
What you will learn from this episode:
- Find out some of the mistakes PMU beauty artists make that you should avoid so that you protect your integrity and credibility
- Discover one trick to doing effortless permanent makeup strokes
- Hear tips for turning clients into raving fans and keep them coming back again & again
- Learn how to think and plan long-term for your business to continue growing
Summary:
Mary Ritcherson has worked in the beauty industry for over 20+ years & was introduced to Permanent Makeup by a highly respected local Plastic Surgeon in Tampa, FL. Mary began to research Permanent Makeup and instantly fell in love with the idea of helping women feel better about themselves. She completed her Certification in Permanent Makeup in August 2004 & to date, she has completed over 16,000+ eyebrow procedures.
Her NanoLines technique has gained worldwide recognition allowing her to showcase her work and share her techniques in advanced classes and conferences.
...Episode 68: LinkedIn Strategies with Raluca Topor
What you will learn from this episode:
- Find out how to leverage LinkedIn to increase your connections, scale, and grow your beauty business
- Hear many of the ways to make the most of LinkedIn to educate your audience and attract people that you might miss on other platforms
- Discover how you can have the best visibility on Linkedin
- Find out how to best navigate LinkedIn, fully make use of helpful features to do outreach and create relationships to positively impact your business
- Learn how to meet and educate more prospective clients before they even know they need your services.
Summary:
How do you connect with individuals and stay top of their minds through the content you post? Do you want to grow your network, make the most of your connections, and network for collaborations?
You can leverage the power of LinkedIn. Try the strategies that our guest, Raluca Topor, used to secure more clients.
Raluca Topor is a Career Accelerator and LinkedIn Marketing Strategist h...
Episode 67: Inspiring 6-Figure Beauty Boss Series with Layla Hinchen
What you will learn from this episode:
- Find out what you need to keep going in the beauty industry
- Learn how not to be hard on yourself and still feel proud of the work that you do
- Tips on how to boost your confidence even if you are just starting
- Find out ways to get clients
Summary:
Are you a beauty professional that is a perfectionist? Do you find yourself always comparing your photos with someone who's been ahead of you in the industry? Do you feel like your work is never good enough?
Don't be hard on yourself. Just continue to learn and train more, but don't give up. You are not alone! Listen to Layla's journey to success.
Layla Hinchen started her career in the beauty industry in 2003 and has run a successful and well-established hair and beauty business since 2004. In 2006 Layla became an appointed permanent makeup trainer, teaching beauty to other salons and therapists across London, Kent, and Essex. Layla now offers a range of courses, providing mentoring...
How to BOOM in the treatment room! Tips for Maximum brow retention in record time.
Consultation & Forms
- Send the Medical Health form out before the appointment and as the client to call you if there is anything he/she has ticked ‘yes’ to.
- Where available, ask an assistant or another staff member to fill in the consent forms with the client, talk to them about their expectations, and run through the aftercare in advance.
- Split the consultation and treatment into 2 appointments if necessary. The treatment appointment will be much more efficient if you already know what pigment to use and what style of brow to draw.
Artistry
- Use whatever measuring tool is best for you and the job in hand (brow ruler/brow guide/freehand/brow mapping). Do not struggle with something that feels awkward.
- Use the 80:20 method of drawing:
- Quickly draw on the brows as best you can but stop at the point you normally check and tweak.
- Ask the client to look at the brows and tell you which one she likes best and WHY
- She will be telling you how to match the brows quickly wi ...
Episode 66: Industry Trends for Your Beauty Business with Marisol Medina
What you will learn from this episode:
- Learn how to find opportunities in change and continue to move forward in your personal and business life
- Find out the three crucial points in scaling and growing your business
- Learn how much importance mentorship plays in your business success
Summary:
Are you learning to balance motherhood, family relationships, life, or any other challenge with running your beauty business? How do you rise beyond the struggles and keep moving forward personally and businesswise?
Look for the opportunities in change and with hopeful eyes to see that there's always something new that you can do to adapt and thrive. The key is to focus your energy where you get a return on investment with less overwhelm. Listen to our guest and find wisdom in what she shares.
Marisol Medina is the Microblading Hub creator, a digital consulting service for professionals in the permanent makeup field.
She is a past journalist that fell in love with digital market...
Episode 65: How to Maximize & Monetize the Clubhouse Platform
What you will learn from this episode:
- Learn about the tips on how to maximize and make the most of the Clubhouse platform
- Find out how to do collaborations and partnerships to up your network and increase your net worth
- Find out client-attraction strategies and create easy to make lead generation magnets
- Discover many different ways to monetize the use of the Clubhouse platform
Summary:
Do you see value in building global partnerships? Is there an opportunity to position yourself as an expert in your industry? It's best to find out how the Clubhouse platform works best for your business. Here are tips that can help you maximize the use of this app.
Start with an intention. How are you going to give value to your audience? Think of collaborations and adding value. Then have an objective, a business strategy on how things will work out for your business. If you listen to a room, create three action steps you need to follow through and when you will do it. Next, star...
Episode 64: Leadership in Your Beauty Biz with John Terry III
What you will learn from this episode:
- Find out the essential character qualities of a leader you need to embody to run a successful business.
- Get the action steps that help you have a daily transformation to become the leader who serves and grows.
- Discover ways to become an effective leader who adds value to the team and helps make them feel equipped and empowered to make a difference in the world.
- Learn about Warren Buffet’s way of prioritizing your day to get things done.
Summary:
How do you move from just having a successful life to one of significance that allows you to create a legacy that lives on for decades beyond your life?
The Blackbelt Leadership allows you to lead and live a life that empowers a new generation to make good choices to become a better version of themselves. Ultimately, this type of leadership makes a positive difference in the world around us.
John L. Terry III is a two-time martial arts Hall of Fame inductee, John brings years of black ...
Favorite Apps & Hacks from the Clubhouse Room
April's favorite Apps
This is the InVideo App -- http://bit.ly/3afeFCG I recommend for creating beauty video for social media or your website
This is the Warm Welcome App I recommend for creating video emails, chat greeting on your website & more https://bit.ly/3rVvkRR
https://calendly.com/event_types/user/me
You can check it out for free for 14 days & then it is $8 a month--
or you can get it for a lifetime for $59 if you use my favorite app below. Click the link to get a $10 credit when you sign up for free
http://fbuy.me/v/dermapigmentation_1
Vicky Martins Picks
https://www.instagram.com/p/CLaAUlTnq_B/
Karen Betts Picks
Voice Memo App
https://apps.apple.com/us/app/piccollage-fun-layout-editor/id448639966
Others Recommended
https://apps.apple.com/us/app/microblading-app/id1201227310
App Hashtag expert
Wave payments
Episode 63: Vicky Martin talks Motivation & Mindset to get through Lockdown & Flourish
What you will learn from this episode:
- Learn how to move past your fear and get things started and done
- Turn around your "mistakes," learn from them, and look for an opportunity even in the most unfortunate situations
- Learn how to find the courage to stretch outside your comfort zone and take action so that you can become a blessing to others
- Discover the simplest tricks to help yourself get through the day and start you off the right mindset every day and any time of the day
Summary:
It's the start of the year, so what better way to bring it in than with gems of wisdom from our guest Vicky Martin. With her life experiences (shaken and stirred), she has nothing but lessons learned for herself and others, for a better perspective. With her passion for continuing inner growth, she's dedicated to helping others. She inspires us to look within to see the light in every situation that we are in and pursue our ultimate purpose.
Nineteen years ago that was when ...