Episode 20: How to Get Past Perfectionism Procrastination

Mar 08, 2020

 

Why you have to check out today’s podcast:

  • How the fear of failure and fear of being judged affects your business
  • How that “mean girl” in your head affects your self-worth and how to overcome it
  • Why failing can also mean that you’re learning

 

Summary

In our journey reaching our business goals, have you felt as if you’ll never get there?  We hold ourselves back, felt paralyzed, and with little or no progress at all.  Those things happen when perfectionism procrastination sets in our minds.  We get so worried about getting perfect and getting everything right that it stops our business growth which could also impact other people’s lives.  This episode talks about dealing with the more profound reasons that hinder our highest potential as beauty business owners.  Tune in to this episode as I give you real talk on failing and learning, on dealing with fears and overcoming it, and on changing and impacting not...

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Episode 19: Understanding the Customer Commitment Level of Buying

Feb 21, 2020

 

Why you have to check out today’s podcast:

  • What market sophistication is and why every business owner should know it
  • Check out the different strategies to use in getting customers
  • The reasons why marketing strategy starts not only on targeting customers but also with the marketing message

 

Summary

As business owners, we want to increase our sales.  And to increase sales means we need to get more buying customers.  That’s why a crucial part of every business’s marketing strategy is understanding the customer journey, knowing the customer commitment level, and enticing them to buy.  This episode will give you in-depth details on how to target your audience, convey your marketing message, and tried and tested tactics on how to get customers depending on the cost, risk and commitment levels.

“A lot of us are marketing to the clients right where we're warming them up. We are trying to get them to buy.  We are marketing them up...

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