Episode 46: Critical Question to Grow Your Beauty Business

Sep 08, 2020

 What you will learn from this episode:

  • Find out what questions to ask yourself to keep moving forward in your business
  • Find out the who, what, when, where, why, and how of creating content for an effective marketing message 
  • Learn why doing the unconventional will get you the result others are not getting


This year has been a rollercoaster ride for everyone and for everyone’s business. We get to choose whether we are seeing opportunities or cowering in fear of uncertainty. For those of us who want to move forward in our business, this is how we can face what lies ahead - by asking questions that truly matter in our business, in ourselves, and in our marketing. Answering those questions provides us a gauge on how to act on it.

And by saying so, let’s start asking ourselves questions that push us toward our goals. How can we navigate through these times and thrive? What are the concrete steps I need to do to be able to gain more clients? How should I...

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Episode 40: Marketing is a Discipline that Determines your Business Growth

Sep 02, 2020

What you will learn from this episode:

  • Learn about the strategy of Persuasion and Influence
  • Find out what are the important C’s to consider in crafting a compelling marketing message
  • Learn about what goes into an effective marketing strategy


In whatever economy the world is in there is one key to business success and that is marketing. If you have effective marketing, sales become easy. More than the skills we have, we need to know how to attract the right customers. And more than the tactics of posting on social media and on our website, we need to learn about the strategy of persuasive influence. Let it be communicated to clients that we are the clear and only path towards the solution to their problem. 

In order to come up with effective marketing, we need to keep the following in mind. First, learn to captivate them, get their attention so we can tell them the rest of our story and the services that we offer, and let them take action. Secondly,...

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