Episode 161: 5 Unpopular Truths (& a bit of motivation)

Apr 24, 2024


What you will learn from this episode:


  • What to do about uncertainty in your business
  • Insights from thought leaders like Dr. Ellen Langer, David Goggins, Dr. Andrew Huberman, Mastin Kipp, Jesse Itzler and Dr. Joe Dispenza on pushing past mental barriers
  • How it can transform feelings of stagnation into progress
  • Strategies for making decisions that shape a successful life and business

Are you a business owner feeling overwhelmed by the hustle and grind? 


In the latest episode, April Meese, host of the "Beauty Marketing Simplified" podcast begins by challenging the fear of failure. She candidly shares her own struggles with discomfort and disappointment, reminding us that these are not signs of weakness but of growth.


The episode is rich with insights from other thought leaders as well. April brings in the wisdom of Harvard professor Dr. Ellen Langer, who encourages us to find joy in the unknown.


Navy SEAL David Goggins' philosophy teaches to...

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Episode 115: The Lies of Video Marketing

Jun 15, 2022


What you will learn from this episode: 

  • Learn about misconceptions that keep beauty business owners' holding back on video marketing.
  • Find out how to build confidence when delivering a message to prospective clients and viewers.
  • Hear about a simple system to help your beauty business get seen more and convert your audience into paying clients. 


The last two years have felt like a carnival circus roller coaster, where the scariness is more from the shady mechanics that you know would never pass any actual safety inspection than the ride itself.  

Despite the reduced organic reach and rising ad costs, video marketing is still going strong.

In fact, the Instagram feed is pretty much 80% video now.

And all other platforms such as Linked In, Pinterest, TikTok, Youtube, and Facebook use video.

But there are some misconceptions and some lies about video marketing.

If you are like most people, you've thought or told yourself at least one of these lies...

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Episode 32: Should You Sell Now Or Not?

Jun 15, 2020


Why you have to check out today’s podcast:

  • Find out why you should stop selling out of guilt and fear
  • Learn about what you can and should do if you decide to open your beauty business at this time
  • Learn about what you can do to keep your business moving ahead should you decide to stay closed for the meantime 



Those of us in the beauty industry have big hearts and we are in this business because we love helping others. That is why we have to be reminded that whatever decision we choose to make at this time must be done out of concern for clients. 

If you choose to stay closed at the moment and not sell, may it not be for the reason of guilt and fear. Feeling guilty that you are taking something from your clients robs them of the right to feel good about themselves because we're not just talking about surface beauty. It’s a lot more than that, it’s about confidence and taking back time that are the real results. Your guilt is...

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