Episode 115: The Lies of Video Marketing

Jun 15, 2022

 

What you will learn from this episode: 

  • Learn about misconceptions that keep beauty business owners' holding back on video marketing.
  • Find out how to build confidence when delivering a message to prospective clients and viewers.
  • Hear about a simple system to help your beauty business get seen more and convert your audience into paying clients. 

 

The last two years have felt like a carnival circus roller coaster, where the scariness is more from the shady mechanics that you know would never pass any actual safety inspection than the ride itself.  

Despite the reduced organic reach and rising ad costs, video marketing is still going strong.

In fact, the Instagram feed is pretty much 80% video now.

And all other platforms such as Linked In, Pinterest, TikTok, Youtube, and Facebook use video.

But there are some misconceptions and some lies about video marketing.

If you are like most people, you've thought or told yourself at least one of these lies...

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Episode 32: Should You Sell Now Or Not?

Jun 15, 2020

 

Why you have to check out today’s podcast:

  • Find out why you should stop selling out of guilt and fear
  • Learn about what you can and should do if you decide to open your beauty business at this time
  • Learn about what you can do to keep your business moving ahead should you decide to stay closed for the meantime 

 

Summary

Those of us in the beauty industry have big hearts and we are in this business because we love helping others. That is why we have to be reminded that whatever decision we choose to make at this time must be done out of concern for clients. 

If you choose to stay closed at the moment and not sell, may it not be for the reason of guilt and fear. Feeling guilty that you are taking something from your clients robs them of the right to feel good about themselves because we're not just talking about surface beauty. It’s a lot more than that, it’s about confidence and taking back time that are the real results. Your guilt is...

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