What you will learn from this episode:
The last two years have felt like a carnival circus roller coaster, where the scariness is more from the shady mechanics that you know would never pass any actual safety inspection than the ride itself.
Despite the reduced organic reach and rising ad costs, video marketing is still going strong.
In fact, the Instagram feed is pretty much 80% video now.
And all other platforms such as Linked In, Pinterest, TikTok, Youtube, and Facebook use video.
But there are some misconceptions and some lies about video marketing.
If you are like most people, you've thought or told yourself at least one of these lies...
Why you have to check out today’s podcast:
Those of us in the beauty industry have big hearts and we are in this business because we love helping others. That is why we have to be reminded that whatever decision we choose to make at this time must be done out of concern for clients.
If you choose to stay closed at the moment and not sell, may it not be for the reason of guilt and fear. Feeling guilty that you are taking something from your clients robs them of the right to feel good about themselves because we're not just talking about surface beauty. It’s a lot more than that, it’s about confidence and taking back time that are the real results. Your guilt is...