Episode 118: Learning to Pivot Your Business Model for Success with Beauty Boss Miriam Grice Richardson

Aug 28, 2022

 

What you will learn from this episode:

  • Discover how you can focus on one skill and leverage it for maximum growth.
  • Hear how a successful beauty boss pivoted her business model to achieve a healthier work-life balance.
  • Find out the best way to develop your skills for more confidence.

 

How often do you feel like you are spread too thin and barely have time for yourself?

Is imposter syndrome keeping you down, or you don't feel confident in your skills?

Perhaps you have difficulty finding clients and making your expertise known.

 

Miriam Grice Richardson is one of the UK's leading professionals in Semi-Permanent Makeup; Miriam is the trusted face of long-lasting beauty. With over 20 years of experience in the beauty industry, Miriam is a pioneer in discovering some of the most refined and delicate techniques taught by skilled artists from all over the World. A champion in advanced aesthetics best practice, not only does she perform these techniques in her work, but...

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Episode 117: Why Email Marketing Works with Barbara Murphy-Shannon

Aug 13, 2022

 

What you will learn from this episode:

  • Find out how email marketing can grow your beauty business
  • The email must-haves to get a higher click rate for client appointments
  • How to turn email readers and subscribers into buyers
      

Do you remember when recently, everyone panicked from a sudden shutdown of several social media platforms, including Facebook, Instagram, and more?
 

It seemed like their business was in trouble, and they didn't know what to do because all of their communication/marketing strategies relied solely on those social media platforms.

Yes, as you know, nothing lasts forever. We don't own those platforms or our contacts on those platforms. Therefore, getting your prospective clients and customers' email addresses is essential so that you are not dependent on the "borrowed land" of social media.

In this episode, we will review the importance of email marketing and tips on using this tool to nurture prospective clients on their buying journey for...

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Episode 116: The 3 pieces of beauty business advice I wish I knew soon

Aug 04, 2022

What you will learn from this episode: 

  • A perspective shift to help beauty bosses reach their goals faster
  • Find out how your marketing must evolve for you to stay relevant
  • What holds most beauty professionals back from the success they want (hint: it isn't talent, skills, or marketing)

 

Wisdom comes from various life experiences and embracing different perspectives.

Building a beauty business is a process, and learning from the knowledge of others is recommended along your journey. Since starting a new business can be very challenging, I've had to re-learn some life and business lessons while managing my expectations.

In this episode, I share 3 pieces of beauty business advice I wish I had known sooner. I'd love to hear any lessons or words of wisdom you have to share if you want to reach out and message me on Instagram or Facebook.

 

Topics Covered:

01:05 - Is it bad or beneficial?

01:52 – Different perspectives in business

02:05 – Relationships lead...

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Episode 115: The Lies of Video Marketing

Jun 15, 2022

 

What you will learn from this episode: 

  • Learn about misconceptions that keep beauty business owners' holding back on video marketing.
  • Find out how to build confidence when delivering a message to prospective clients and viewers.
  • Hear about a simple system to help your beauty business get seen more and convert your audience into paying clients. 

 

The last two years have felt like a carnival circus roller coaster, where the scariness is more from the shady mechanics that you know would never pass any actual safety inspection than the ride itself.  

Despite the reduced organic reach and rising ad costs, video marketing is still going strong.

In fact, the Instagram feed is pretty much 80% video now.

And all other platforms such as Linked In, Pinterest, TikTok, Youtube, and Facebook use video.

But there are some misconceptions and some lies about video marketing.

If you are like most people, you've thought or told yourself at least one of these lies...

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Episode 114: Harnessing the Power of Social Selling with Sheila Bella

Jun 02, 2022

What you will learn from this episode: 

  • Learn how to sell online and prequalify your prospective clients. 
  • Find out how to start the sales conversation without seeming pushy.
  • Hear about the mistakes people make when direct messaging (DMs) prospects. 

 

Have you ever had a bad experience with a pushy salesperson?  

Do you worry about feeling "salesy" when talking about your services to prospects on social media? 

Are you ready to turn more of your social media followers into buyers? 

Would you like to know the tips and best practices for social selling so you don't leave money on the table? 

Beyond selling, how do you have meaningful interactions and engagement with prospects that position your services or product as a solution to their problem? 

In this episode, Sheila Bella shows you how to treat social selling the same way you would treat selling your services in person. When you remember that a prospect is a real person, you...

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Episode 113: The 3 Must Have Types of Videos

May 17, 2022

Have you been doing videos for your beauty business?

Did you know that 86% of prospective clients watch a video to learn about a brand before making a buying decision?

For most beauty professionals, we show a lot of before and after pictures on social media, but what is essential is a video where they can get to know your personality or possibly see the service in action to overcome their deeper concerns/objections.

 

In this episode, you will learn:

· The top three must-have videos for your marketing strategy

· Learn the social media updates that will help maximize the visibility and exposure of your beauty business for more clients.

· Rethink the ways you sell your products or services online

 

Topics covered:

01:58 – Statistics that back up the need to do more videos to reach more prospective clients

03:55 – Understanding brand awareness on social media

05:29 – An unbelievable success story from a 15 second IG Reel

07:08 –...

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Episode 112: Omnipresence For More Clients

May 04, 2022

In this episode, you will learn:

  • How to be the top of mind as the go-to beauty professional in your area
     
  • The three characteristics needed to achieve omnipresence for your business
     
  • What helps to build trust with prospective clients and turn them into buyers of your services


      

1:02 - The number of exposures to your brand that is required for the prospects to become buying clients

2:05 - What omnipresence is and its importance in your business

3:05 - 3 essential characteristics in being omnipresent

7:41 - The positive aspects of this brand exposure

9:16 - A story about being relevant and frequently visible

11:12 - The different platforms you could have a presence

12:24 - Undeniable costs of trying to be omnipresent
 
14:30 - Special announcement


"I always say focus on one platform and really get that going before you spread yourself too thin."   ---April Meese

"When you are omnipresent with your brand, the subconscious then affects the conscious. The...

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Episode 111: The Must Do's for Live Videos

Apr 26, 2022

 

What you will learn from this episode:

  • Hear about the importance of videos in growing your beauty business.
  • Learn the three P's that are essential when using video marketing to get more clients.
  • Uncover how to boost your confidence in front of the camera.
  • Discover key tips on setting up your virtual "stage" to have an impeccable viewer experience.

 

Are you a camera-shy beauty business owner who wants to get seen more on social media?

Are you ready to tap into the power of video to help your beauty business get more exposure and attract more clientele?

 

As video dominates the internet, it is difficult to deny the stats that confirm that your prospective clients consume this type of entertainment/media the most. Most people don't go a day without watching some kind of video. Yet, many beauty professionals use images as proof of their skills and a way to attract new clients to book appointments. The simple truth is that your prospective clients need to get to know...

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Episode 109: Text Messaging in Beauty Business to Reach More Clients

Apr 23, 2022

 

What you will learn from this episode:

Discover the growing popularity of text messaging marketing to get more clients.

Understand why mobile marketing is a great additional tool for growing your beauty business.

Learn how mobile marketing has higher open rates than email and more visibility than social media posts so that you can have better communication with your clients.  

Hear about setting up incentive promotions to get more prospective clients in your database and send out special messages for birthdays and holidays so that the client is more connected with your beauty business.

Find out how the whole messaging process can be timed and set up in advance so that you have a marketing funnel that is always working for your business. 

 

Have you noticed that people rarely leave their homes without a mobile cell phone, and we all are constantly using and looking at our phones?
 
Mobile text messaging has been very useful as a business marketing...

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Episode 110: Beauty Boss Series Interview on Lessons in Life and Business with Paula McDonald

Apr 14, 2022

What you will learn from this episode:

  • Hear about how to turn work into play and keep the fun.
  • Learn the low to no-cost client-generation strategies to grow your beauty business that Paula used in her business.
  • Uncover how to scale your business with a team member, keeping you in your genius zone.  

Are you having doubts about yourself and still scared to try new things?

Are you ready to drive out your fears and open up yourself to greater possibilities of scaling your business?

Paula McDonald is an award-winning permanent makeup artist and a master trainer for plasma. She is also the owner of Dermica Beauty.

In this episode, Paula tells how she got started in the PMU industry by acquiring an apprenticeship after being a client. This unique experience and her art background helped her start and grow her own beauty business. As her company continues to evolve, she is proud of what she has today.

You'll hear her talk about how not every day is sunshine and rainbows, but...

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