Episode 140: Scalp Micropigmentation Industry Evolution with Steven Greitzer
What you will learn from this episode:
- Discover Scalp Micropigmentation's role in the beauty industry
- Hear how to manage different projects in your business
- Learn about how one beauty industry veteran has scalped his business
Steven Greitzer began his career in Scalp Micropigmentation in 2012. He partnered with one of the world's largest brands and opened their first two locations in Miami and Palm Beach, Florida. He has since become one of the world's leading experts in Scalp Micro-Pigmentation, and he also is sought out for his color theory.
His knowledge of machines and needles is so extensive. He's been a speaker at other conventions and also an emcee overseas. Steven was exposed to different skin types and hairline styles which enabled him to be a very versatile artist. He is not only an Award Winning Scalp Micro-Pigmentation Artist, but also a trainer.
In this interview, Steven discusses the current state of the Scalp Micro-Pigmentation Industry and the...
Episode 139: Kim Zen's Journey of Entrepreneurship and Empowerment
What you will learn from this episode:
- Hear about Kim Zen's humble beginnings that gave her determination to succeed.
- Learn about how she dealt with the challenges and moments of uncertainty as a beauty entrepreneur.
- Discover how to develop more self-assurance and resilience.
Kim Zen is a seasoned beauty professional with over 20 years of experience as a brow artist, PMU artist, trainer, and industry leader. She has traveled the world as an international artist and speaker, judging competitions and sharing her expertise with aspiring artists.
She is also a successful entrepreneur, having founded her own PMU Academy and product line. Her passion for the industry and dedication to helping others succeed make her a valuable asset to the beauty industry as a whole.
Kim's journey began when she started working at a plastic surgeon's office as a receptionist right after high school. She was fascinated by the world of aesthetics and was fortunate enough to be...
Episode 138: Building a business when life gets tough
What you will learn from this episode:
- Know the importance of recognizing and normalizing the difficulties that come with owning a business.
- Find out why sitting with negative emotions and not trying to push them away is valid.
- Learn why building a business when life gets tough requires resilience and how to get through it.
If you're like most entrepreneurs, you have faced personal and professional difficulties while building your business.
I believe that normalizing these challenges can help beauty business owners feel less alone and isolated, which in turn will improve your mental well-being. It is also wise to seek support and resources to overcome challenges and make informed decisions.
Moreover, acknowledging that negative emotions are okay can help you cope with stress, setbacks, and failures in a healthy way.
Here is an episode about building a business when life gets tough. It is indeed challenging, but not impossible. It requires prioritizing your...
Episode 137: Utilizing stories in your marketing with Ashley Gonzalez and April Meese
What you will learn from this episode:
- Learn the benefits of storytelling in your marketing
- Discover how to deliver your stories in many ways
- Hear about the things you should be focusing on for more client engagement
In today's episode, we're joined by Ashley Gonzalez of Beautylicious as we dive into the power of using stories in your marketing as a beauty business owner. Whether you're a beauty business owner, a skincare specialist, a microblader, a lash, or a permanent makeup artist, storytelling can be a powerful tool to connect with your audience, build brand loyalty, and ultimately drive sales. We'll share some tips and examples of how you can use stories to differentiate yourself in a crowded market and create a lasting impression on your customers. We will also talk about April's signature Story Funnel Framework to convert viewers into buyers.
So, grab your notebook, and let's get started!
Topics covered:
1:08 - The evolution of Instagram
2:05 -...
Episode 136: Breaking down a marketing strategy
What you will learn in this episode:
- Evaluate your beauty business progress and identify where a better strategy might be needed for reaching your goals faster.
- Discover the importance of knowing your marketing "weak spots" and what area to focus on, so that you can scale your beauty business.
- Hear April Meese simplifly how to get more clients and reduce any overwhelm when it comes to prospective customer attraction.
Many beauty professionals and business owners share one common struggle. The constant complaint is that so many are overwhelmed with social media and marketing.
They’ve been taught that if they had great service skills and did good work the clients would just naturally flow in without any marketing needed. When they soon realize that marketing needs to be their MAIN job it leads to feelings of being overextended and burnt out each day.
The truth is, marketing doesn't have to make you feel overwhelmed or exhausted. The true...
Episode 135: Reframing Failure and the 7 figure mindset for growth with Taylor Perry, Scalp Micropigmentation Artist
What you will learn from this episode:
- Hear about Taylor Perry's SMP journey, the challenges, and lessons learned with growing a 7-figure business.
- Overcoming misconceptions and complications with a service in a newer industry like scalp micropigmentation.
- Take away valuable insights into how he reframes negative situations and pushes forward for continual next-level growth.
Welcome to a new episode of our Beauty Marketing Simplified podcast, where we delve into the topic of reframing failure and developing a success mindset with scalp-micropigmentation artist and beauty business owner, Taylor Perry.
For many people, failure is often seen as a negative experience that they want to avoid at all costs. However, changing our perspective on handling different challenges and how we think about failure can lead to real exponential growth. In this episode, Taylor Perry discusses his journey with breaking into a new industry, the common misconceptions, and his...
Episode 134: Business Partners and Product Creation Insights
What you will learn from this episode:
- Discover the secret to a long-lasting business partnership
- Know how to handle personality differences and how to use them as an asset in growing your business
- Tips for finding your perfect business partner that aligns with your work ethic, vision, and goal.
In this episode, we'll be exploring the power of partnerships in your beauty business. We'll also be discussing the benefits and potential pitfalls of each. As an entrepreneur, you might be tempted to go it alone, but there are countless benefits to collaborating with others. From tapping into new markets to sharing resources and expertise, partnerships can take your business to the next level. We'll be hearing from some experts in the field, Maddy Jean and Takia, who have successfully navigated a beauty business partnership. They will be sharing their insights and strategies for success.
We will also hear about their journey in teaching and product creation to...
Episode 133: "Community Support to Grow" an interview with Beauty Boss Mo Hamil
What you will learn from this episode:
- Discover the importance of community support when growing a beauty business
- Hear about how collaborations can propel your business further, faster
- Discover strategies for overcoming your anxiety and concentrating solely on your objective
In this episode, we have the pleasure of speaking with beauty boss Mo Hamil about the crucial role of community support and collaboration when growing a successful beauty business.
In the beauty industry, it's not just about selling products or services, but about fostering relationships with your customers, other businesses, and influencers. Collaborating with other entrepreneurs and industry professionals can bring a wealth of benefits, including increased exposure, access to new customers, and valuable insights and expertise. Additionally, community support can be a significant source of inspiration, motivation, and encouragement, especially during challenging...
Episode 132: Social Media & Beauty Business Tips with Lisa Doll
What you will learn from this episode:
- Uncover the truth of how "going viral" affects your business
- Discover social media content that gets attention
- Hear about the difficult challenges of growing and scaling a beauty business.
In this episode, we'll be discussing the phenomenon of a beauty business "going viral" on social media, what that means, and how it really affects your business.
With the rise of social media platforms like Instagram, Facebook, and TikTok, beauty businesses have the potential to reach a wider audience than ever before. But what does it take to create content that resonates with viewers and inspires them to book appointments with your business?
Our special guest beauty business owner, Lisa Doll, will share her experiences of creating compelling content to build a strong online presence and how to leverage that momentum to attract more clients.
We'll also be diving into the hard lessons she learned...
Episode 131: Increase your sales by being the specialist with Jena Cash
What you will learn from this episode:
- Hear about how specializing creates a standout beauty business
- Learn how to resist distractions and the "shiny object syndrome"
- Evaluate when it is time to take on a new project for the next level of growth
As you know, having a standout beauty business requires more effort than simply opening up a shop. To ensure your services stand out in the beauty industry, you'll need to simplify, focus, and master certain aspects of the business.
Simplifying your beauty business starts with removing distractions and focusing on your core specialty service. By doing this, you can focus on what you do best and put more energy into providing a better experience for your customers. You become the go-to expert in that field and this will help you stand out from the competition to build a loyal customer base.
Focus is key to being the best and becoming a leader in your industry. It can be challenging to resist...