Episode 116: The 3 pieces of beauty business advice I wish I knew soon

Aug 04, 2022
April Meese Inc
Episode 116: The 3 pieces of beauty business advice I wish I knew soon
9:41
 

What you will learn from this episode: 

  • A perspective shift to help beauty bosses reach their goals faster
  • Find out how your marketing must evolve for you to stay relevant
  • What holds most beauty professionals back from the success they want (hint: it isn't talent, skills, or marketing)

 

Wisdom comes from various life experiences and embracing different perspectives.

Building a beauty business is a process, and learning from the knowledge of others is recommended along your journey. Since starting a new business can be very challenging, I've had to re-learn some life and business lessons while managing my expectations.

In this episode, I share 3 pieces of beauty business advice I wish I had known sooner. I'd love to hear any lessons or words of wisdom you have to share if you want to reach out and message me on Instagram or Facebook.

 

Topics Covered:

01:05 - Is it bad or beneficial?

01:52 – Different perspectives in business

02:05 – Relationships lead...

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Episode 115: The Lies of Video Marketing

Jun 15, 2022
April Meese Inc
Episode 115: The Lies of Video Marketing
15:13
 

 

What you will learn from this episode: 

  • Learn about misconceptions that keep beauty business owners' holding back on video marketing.
  • Find out how to build confidence when delivering a message to prospective clients and viewers.
  • Hear about a simple system to help your beauty business get seen more and convert your audience into paying clients. 

 

The last two years have felt like a carnival circus roller coaster, where the scariness is more from the shady mechanics that you know would never pass any actual safety inspection than the ride itself.  

Despite the reduced organic reach and rising ad costs, video marketing is still going strong.

In fact, the Instagram feed is pretty much 80% video now.

And all other platforms such as Linked In, Pinterest, TikTok, Youtube, and Facebook use video.

But there are some misconceptions and some lies about video marketing.

If you are like most people, you've thought or told yourself at least one of these lies...

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Episode 114: Harnessing the Power of Social Selling with Sheila Bella

Jun 03, 2022

What you will learn from this episode: 

  • Learn how to sell online and prequalify your prospective clients. 
  • Find out how to start the sales conversation without seeming pushy.
  • Hear about the mistakes people make when direct messaging (DMs) prospects. 

 

Have you ever had a bad experience with a pushy salesperson?  

Do you worry about feeling "salesy" when talking about your services to prospects on social media? 

Are you ready to turn more of your social media followers into buyers? 

Would you like to know the tips and best practices for social selling so you don't leave money on the table? 

Beyond selling, how do you have meaningful interactions and engagement with prospects that position your services or product as a solution to their problem? 

In this episode, Sheila Bella shows you how to treat social selling the same way you would treat selling your services in person. When you remember that a prospect is a real person, you...

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Episode 113: The 3 Must Have Types of Videos

May 17, 2022

Have you been doing videos for your beauty business?

Did you know that 86% of prospective clients watch a video to learn about a brand before making a buying decision?

For most beauty professionals, we show a lot of before and after pictures on social media, but what is essential is a video where they can get to know your personality or possibly see the service in action to overcome their deeper concerns/objections.

 

In this episode, you will learn:

· The top three must-have videos for your marketing strategy

· Learn the social media updates that will help maximize the visibility and exposure of your beauty business for more clients.

· Rethink the ways you sell your products or services online

 

Topics covered:

01:58 – Statistics that back up the need to do more videos to reach more prospective clients

03:55 – Understanding brand awareness on social media

05:29 – An unbelievable success story from a 15 second IG Reel

07:08 –...

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Episode 112: Omnipresence For More Clients

May 04, 2022

In this episode, you will learn:

  • How to be the top of mind as the go-to beauty professional in your area
     
  • The three characteristics needed to achieve omnipresence for your business
     
  • What helps to build trust with prospective clients and turn them into buyers of your services


      

1:02 - The number of exposures to your brand that is required for the prospects to become buying clients

2:05 - What omnipresence is and its importance in your business

3:05 - 3 essential characteristics in being omnipresent

7:41 - The positive aspects of this brand exposure

9:16 - A story about being relevant and frequently visible

11:12 - The different platforms you could have a presence

12:24 - Undeniable costs of trying to be omnipresent
 
14:30 - Special announcement


"I always say focus on one platform and really get that going before you spread yourself too thin."   ---April Meese

"When you are omnipresent with your brand, the subconscious then affects the conscious. The...

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Episode 111: The Must Do's for Live Videos

Apr 26, 2022

 

What you will learn from this episode:

  • Hear about the importance of videos in growing your beauty business.
  • Learn the three P's that are essential when using video marketing to get more clients.
  • Uncover how to boost your confidence in front of the camera.
  • Discover key tips on setting up your virtual "stage" to have an impeccable viewer experience.

 

Are you a camera-shy beauty business owner who wants to get seen more on social media?

Are you ready to tap into the power of video to help your beauty business get more exposure and attract more clientele?

 

As video dominates the internet, it is difficult to deny the stats that confirm that your prospective clients consume this type of entertainment/media the most. Most people don't go a day without watching some kind of video. Yet, many beauty professionals use images as proof of their skills and a way to attract new clients to book appointments. The simple truth is that your prospective clients need to get to know...

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Episode 109: Text Messaging in Beauty Business to Reach More Clients

Apr 23, 2022

 

What you will learn from this episode:

Discover the growing popularity of text messaging marketing to get more clients.

Understand why mobile marketing is a great additional tool for growing your beauty business.

Learn how mobile marketing has higher open rates than email and more visibility than social media posts so that you can have better communication with your clients.  

Hear about setting up incentive promotions to get more prospective clients in your database and send out special messages for birthdays and holidays so that the client is more connected with your beauty business.

Find out how the whole messaging process can be timed and set up in advance so that you have a marketing funnel that is always working for your business. 

 

Have you noticed that people rarely leave their homes without a mobile cell phone, and we all are constantly using and looking at our phones?
 
Mobile text messaging has been very useful as a business marketing...

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Episode 110: Beauty Boss Series Interview on Lessons in Life and Business with Paula McDonald

Apr 14, 2022

What you will learn from this episode:

  • Hear about how to turn work into play and keep the fun.
  • Learn the low to no-cost client-generation strategies to grow your beauty business that Paula used in her business.
  • Uncover how to scale your business with a team member, keeping you in your genius zone.  

Are you having doubts about yourself and still scared to try new things?

Are you ready to drive out your fears and open up yourself to greater possibilities of scaling your business?

Paula McDonald is an award-winning permanent makeup artist and a master trainer for plasma. She is also the owner of Dermica Beauty.

In this episode, Paula tells how she got started in the PMU industry by acquiring an apprenticeship after being a client. This unique experience and her art background helped her start and grow her own beauty business. As her company continues to evolve, she is proud of what she has today.

You'll hear her talk about how not every day is sunshine and rainbows, but...

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Episode 108 Optimize Blogs and Vlogs for Brand Awareness with Jamie Stone

Apr 02, 2022

What you will learn from this episode:

  • Hear about how a blog/vlog can bring you more clients and how you can stay consistent with your blog.
  • Find out how to create a unique voice for your brand and get new prospective clients to seek you out.
  • Learn how to get your blog or any content you create to rank higher in Google searches.

 

Do you want to be known as an expert in your area?

Do you have insights to share about your services and industry that could increase brand awareness but haven't let others know about it?

Do you want brilliant ideas for promoting your blog to grow your business?

My guest, Jamie Stone, is a Former beauty publicist/social media expert, turned blogger, and now a podcaster. 

After years of working on the PR and marketing side of the beauty industry, she took her insider knowledge and started HonestlyJamie.com, where she uses her former background to decipher between which products really work and what's just marketing magic. 

In addition to...

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Episode 107: Top 3 Keys for Beauty Biz Success

Mar 28, 2022

 

What you will learn from this episode:

  • Know the 3 keys to success and how to apply them efficiently to achieve your destiny.
  • Where all goals should start to ensure exponential growth
  • How to create more of the results you desire in your business & life

 

Does your business model align with your goals?

Do you have the right system to support the accelerated scaling of your business?

Are your business skills up-to-par with your current stage of business?

 

In today's episode, April discusses how to manifest your business goals. What influences our decisions? How will other people's beliefs affect ours? What are the actions we need to take to materialize our dreams?

 

Topics Covered:

01:40 - What to do beyond setting goals at the start of every year

02:56 - Introduction on the 3 keys to success based on studying Millionaires 

03:54 - April's account of how she was able to raise her prices and improve her profits

06:02 - Understand the different stages...

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