Episode 26: The Five "R's" You Should Do For Your Beauty Business Now!
Why you have to check out today’s podcast:
- Find new ways to connect and support one another in such uncertain times
- A plan of action for our business to continue without being insensitive to others' plights
- Learn about the needed five "R's" to navigate our difficult situation
Summary
We're encountering a new normal where uncertainty is commonplace, but there is still so much that we can do for ourselves, our businesses and each other to combat this negativity. There is so much positivity and we must support and connect with each other to fill in any gaps and help when needed. No one has all of the answers to what is happening, but the resilient human spirit in all of us remains steadfast and helps us cope during this challenging time. We can come out of this stronger and more ready to grow with each other's help.
This episode focuses on how to find resources, create an action plan, and encourage you to nurture your business as well as our customers who are part of it. These strange and uncertain times provide the perfect opportunity for you to step up and show your clients you are there for them. Our marketing message at this time must be communicated carefully and clearly to be sensitive to others’ plight.
Love and light to you all.
“ We are all in this together. No one has all of the answers, there's a lot of uncertainty but we can make it through this and we will continue to evolve and adapt. Yes, it will take a little bit of a dip, but we’ll come back stronger because we're going to find ways to make our business even better.”
- April Meese
Topics Covered:
00:56 - Talking about my own experience of anxiety and fear at this time
02:41 - You can either panic or have a plan
06:07 - Lessons from Forrest Gump
06:34 - The first R on how to navigate these times: Reassure your audience
09:25 - The five E's of reassuring your audience
11:55 - What is the purpose of marketing and how to be sensitive to other peoples situation
14:39 - What people need to hear right now that will help ease the current situation
16:59 - The second R: Reach out to people
18:14 - Think outside the box
19:42 - The third R: Reflect and analyze where you need to spend your money
21:11 - Understanding Facebook ads at this time
22:31 - The fourth R: Be Resourceful.
23:21 - Adapting how we do business in this time of recession
24:23 - The fifth R: Protect your Revenue.
24:27 - Recap of the five R's
25:39 - The possibility of rent deferment
27:18 - Announcement for links of resources that are useful on getting help at this time
Key Takeaways:
“A quote by Charles Darwin, and he said, it's not the strongest of the species that survives nor the most intelligent, but it is the most adaptable to change.” - April Meese
“You can either panic or be prepared. You can be persistent and you need to also be patient during this time because it is going to be a little bit of weathering the storm.” - April Meese
“Assure your audience. You need to build trust. You need to communicate openly, not only with your current clients but new clients as well “ - April Meese
It is very important to be transparent with your clients right now and say "listen, we're all in this together. We don't know exactly what's going on but we are doing our best." Showcase that ethical leadership. This is not about panic. - April Meese
Reach out to people - customer service. It is not a time to ease up on your customer interaction. It is time to be more interactive with your customers." - April Meese
"Reflect and analyze your budget in terms of where you spend your money." - April Meese
"Be resourceful. Think about other ways that you can grow your business by possibly offering specials, gift cards, Etc." - April Meese
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