Episode 34: 3 Must-Haves for Your Marketing Message

Jun 24, 2020

Why‌ ‌you‌ ‌have‌ ‌to‌ ‌check‌ ‌out‌ ‌today’s‌ ‌podcast:‌

Learn how to use persuasion to send a compelling message and let your prospects see the value of your product or services for them to take action without being sale-sy

Discover the rapport-building strategies of influence to pull in a consistent flow of right clients for your business’ sustainability

Learn how to connect with clients and with your marketing message to get the right clients at your doorstep

Summary‌

Business sustainability matters. And for this reason our marketing matters too. Having low prices or discounts aren't enough when it comes to attracting the right clients. Long-term success is our goal and for this to be viable we have to work on improving our marketing message. Our message has to be dialed into the hearts and minds of your prospects. They come to you with a problem and you have to convince them that your solution is what they have to take action on.

This is where persuasion comes in. This may be off putting to some but what it's really about is communicating the value of your products or services without hard selling. People don’t like it when they are being sold to. They don’t buy products, they buy results and that is your solution to their problem.

You also need to develop rapport-building strategies to create influence for them to take action. And speaking of influence you need to take these three into consideration. First, you should decide which audience to attract because you must be drawing in the right clients for long term success. Don’t just think of lowering prices, that will only serve you short-term. Secondly, you need to connect with them to understand their concerns, their reasons for buying, and for not buying. Third, you need to clearly identify their pain and what it’s costing them. That’s when they take action on your solution!

Your marketing message is seen in your rapport with prospects and that shouldn’t start right when you have consultations with them, that message must be conveyed everywhere - on your website, on your blog, and on your social media. That way, you pull in clients that are right for you.

“When you have your marketing message dialed in, you can really connect with the heart and mind of your clients or your prospects.”

- April Meese

Topics Covered:

00:57 - Side message: Drowning convenience with conviction

04:10 - The need for your marketing message to dial into your clients and prospects' heart and mind

05:32 - Taking a closer understanding of the word 'prospect’ to get you clear on your marketing message

06:11 - Get clear on your prospect's intention for coming to see you

07:21 - What is your intention? Do you have a rapport building-strategy - the way to have influence with them

10:00 - Overcoming your prospect's objections

10:45 - Decide which people to attract and to work with for long-term sustainability

12:20 - Understanding what your customers think, their levels of concern and their reasons for buying and not buying

13:30 - Lean into the pain - getting prospects to get clear on their pain and what is it costing them to continue with the struggle

14:19 - What would get you results

19:01 - Think about how you want to show up in your business and in your marketing message

19:47 - Where do you start building the rapport?

21:24 - Elevate Program: What it is all about

Key Takeaways:

“Decide what type of people you want to attract and who you want to work with, it is important for your sustainability.” - April Meese

“Think about the type of clients that you want to have in your business and get really clear on how you talk to them about their concerns and their issues and remember their intentions.” - April Meese

“Figure out what their pain is. And you have to really talk about that until you get them clear on the pain and what it's really costing them to continue with this struggle, they are going to go back to the coping mechanism.” - April Meese

“Our beliefs are what actually determine our results. It's our beliefs that lead to our actions and our actions lead to our results.” - April Meese

“A lot of times people have objections, is this the right service for me? Is this the right person to get the service from? Sometimes it's not even about you. Sometimes it's about them, getting over their own fear of judgment by their friends. All of that, how you talk to them and overcome those objections are in your marketing message.” - April Meese

“Before you're able to build rapport over the phone or build rapport in a consultation. you have to start building the rapport everywhere your marketing message is.” - April Meese

If you would like to get a FREE copy of my "Uncommon Strategies to Get Clients Now" where I share my signature Client Attraction Formula then click here for that PDF https://www.aprilmeese.com/client-attraction-formula

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Episode 34: 3 Must-Haves for Your Marketing Message

Stay connected with news and updates!

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