Episode 19: Understanding the Customer Commitment Level of Buying
Why you have to check out today’s podcast:
- What market sophistication is and why every business owner should know it
- Check out the different strategies to use in getting customers
- The reasons why marketing strategy starts not only on targeting customers but also with the marketing message
Summary
As business owners, we want to increase our sales. And to increase sales means we need to get more buying customers. That’s why a crucial part of every business’s marketing strategy is understanding the customer journey, knowing the customer commitment level, and enticing them to buy. This episode will give you in-depth details on how to target your audience, convey your marketing message, and tried and tested tactics on how to get customers depending on the cost, risk and commitment levels.
“A lot of us are marketing to the clients right where we're warming them up. We are trying to get them to buy. We are marketing them up...
Episode 16: Upcoming Marketing Trends for 2020
-
Why you have to check out today's podcast:
- Facebook ad rules have become stricter and how you have to adapt to these changes
- The trend in "binge-ing" of content, what it means to your beauty business
- The reason why in-person events will be a massive trend in 2020 and how your business can benefit from it
Summary
The start of a new year is the perfect time to look back and assess what worked and what didn't work in your business, and make new plans to meet your goals. An essential step in achieving your business goals is to focus on which marketing trends will make 2020 your breakthrough year. Understanding these marketing trends at the start of the year will enable you to make sound business strategies and grow your business optimally. In this episode, I will share the marketing trends that you need to know about in 2020.
"When they have a connection with you, that is the way that you stand out. They're binge-watching your stuff, and therefore they're...
Episode 15: The Vacation Lessons That Can Help Your Business
Why you have to check out today’s podcast:
- Why taking a vacation or just getting time to have some thinking "white space" will be an advantage to your business.
- The realities of other people's perfect Instagram photos and why it is essential to not compare yourself to them
- The substantial difference in being busy and being productive
Summary
My family and I were on vacation in Hawaii and had a good time. We got amazing photos that are Instagram-worthy. But you know what, the whole trip was not as glamorous as it seemed to be. We had major challenges and setbacks, but that doesn't hinder us from enjoying and making the most of these moments. The good thing is I realized that there are valuable lessons learned from our vacation that can relate to growing your beauty business.
The truth is, it is not always a smooth journey when we are trying to grow our beauty business. We can feel overwhelmed by the bumps and curves that we encounter. At times...
Episode 14: Five Things You Must Know Before Starting a PMU Beauty Business
Why you have to check out today’s podcast:
- Know why the permanent makeup industry is a lower barrier to entry (get started) in terms of cash flow when compared to other businesses.
- Discover why it is crucial to keep on practicing permanent makeup or whatever beauty service you are studying with models in schools.
- Learn why proper pricing includes knowing your worth but also knowing what the market will pay.
Summary
The permanent makeup industry is not all about a lucrative career and a glamorous business. Remember that it is still a business. For every business to thrive and survive, you are going to invest in many things. It takes lots of money, time, mental strength, research to learn new and unknown practices, and taking your business seriously to make it work. In this episode, I will discuss the significant and profound realities of how the permanent makeup (PMU) industry works and the five critical things that you must know before...
Episode 13: How to Deal with Customer Complaints, Bad Reviews, and Internet Trolls
Why you have to check out today’s podcast:
- Know the essential things to do and consider when someone leaves a bad review
- Learn what to say and how to respond to negative feedback and bad reviews
Summary
Business owners work hard to get excellent and positive reviews for their products and services to earn the trust and loyalty of their clients. But, inevitably, it will not always go that way. Part of running a business is getting bad reviews and complaints. No matter how you accept and prepare for this negativism, you’ll find yourself sad, frustrated, feeling-not-enough, defensive, etc. And that’s normal because we can’t please everybody. But look at it from a different perspective, you can do something about it. You need to learn how to deal with this feedback, reviews, and complaints professionally.
In this episode, we’re going to focus on how to respond with nasty customer comments, negative reviews, and...
Episode 12: Tips to Rev Up Your Quarter 4 Profits Before Holidays
Why you have to check out today’s podcast:
- To find out about different marketing ideas with using gift certificates.
- Why it is essential to offer specials not only for new clients but for existing clients as well
- Why it’s a good thing to do business and run promotions with referral partners
Summary
The holiday season is not only a season of merry-making but a season of shopping and spending as well. And this is a perfect time for every business to maximize profits and finish the year strong. But the challenge lies in finding ways to make our business stand out from the rest, knowing what our customer wants, and taking advantage of the holiday rush.
Join me in this another exciting episode as I give you lots of ideas and strategies to attract new clients, nurture existing customers, build authority with referral partners, and so much more. These tips will effectively boost your promotional and marketing campaigns that will help bring...
Episode 11: 4 Stages to Growth in Your Beauty Business
Why you have to check out today’s podcast:
- How are the four growth stages in your beauty business different from each other?
- Learn why Facebook ads become more expensive on holiday seasons
- What are other ways to strategically get cheap ads?
Summary
Every beauty business has different growth stages. It is equally significant to have clarity and be able to recognize these stages as it is to know how to act systematically on the problems that you will encounter. It's pivotal for a beauty professional to rise to the challenges of a growing company and surpass these stages.
This episode will discuss the Four Stages to growing your beauty business, how they are characterized by each other, and how to avoid getting stuck in each stage. Remember that no matter which stage you are in, what counts is that you do something every day to improve your business. If you only do even 1%, that would sum up to 365% in a year, and that's outstanding...
Episode 10: How To Be Certain of Your Success
Why you have to check out today’s podcast:
- find out how your confidence is your currency
- The importance of setting your goals with your deepest whys
- The value in making a decision and making it work
Summary
What is success for you? How will you know that you already succeeded? Success is a complicated to define and the road to reach it is quite a journey. The good thing is success is possible to achieve coupled with the right mindset and strategies, be it on your personal or business goals. Join me today in a very meaningful episode as I guide you on how to be certain of your success. Know why confidence is the key to building and growing your business. From showcasing your skills and applying your technical know-hows to making big decisions and scaling your business, confidence plays a very crucial role. Get inspired on why you need to experience discomforts, changes, failures, and disappointments to help you grow and...
Episode 9: Struggling Beauty Practitioner vs Successful 6-Figure Beauty Professional
Why you have to check out today’s podcast:
- The qualities that separate a struggling beauty practitioner from a successful six-figure beauty professional
- What is the principle of authority influence, and how it works?
- Know how to position yourself with the marketing message that makes you the go-to professional in your area
Summary
You need to be a beauty professional who has refined her marketing message and positioned herself as the authority in your area. You want a consistent flow of clients and an established base of referrals. Then with the demand for your services, you can raise your prices and choose to work less. And when you work less, you have more time for your family and loved ones. Ultimately, you establish a sustainable business that helps you enjoy your work and your life. This is the life of a successful six-figure beauty professional that I aspire my audience to be.
Join me in this another exciting episode as I share...
Episode 8: The New Changes Happening with Social Media You Should Know
Why you have to check out today’s podcast:
- The importance of getting over your fear in doing videos and what you can do about it
- Discover the various changes in Facebook that you need to know for your business growth
- Know the upcoming changes in Instagram to optimize its use as a social media platform
Summary
While Facebook and Instagram are popularly known as the two main social media platforms that can help drive a business’s marketing strategy, they are first a business. And as a business, they keep on changing and improving their products and services meaning the platform. As their users, we should likewise be smart on how to utilize these platforms to serve our clients better and grow our business as well.
Let me ask you how many times you felt confused by the changes that are happening on social media platforms? Today’s episode is packed with loads of information and updates that you need to know with Facebook newsfeed,...