Episode 12: Tips to Rev Up Your Quarter 4 Profits Before Holidays

Dec 12, 2019

Why you have to check out today’s podcast:

To find out about different marketing ideas with using gift certificates.

Why it is essential to offer specials not only for new clients but for existing clients as well

Why it’s a good thing to do business and run promotions with referral partners

Summary

The holiday season is not only a season of merry-making but a season of shopping and spending as well. And this is a perfect time for every business to maximize profits and finish the year strong. But the challenge lies in finding ways to make our business stand out from the rest, knowing what our customer wants, and taking advantage of the holiday rush.

Join me in this another exciting episode as I give you lots of ideas and strategies to attract new clients, nurture existing customers, build authority with referral partners, and so much more. These tips will effectively boost your promotional and marketing campaigns that will help bring you exceptional profits and make you celebrate the season with festive smiles.

“As humans, we can be very complex, especially women. But in many, many ways, we are simple creatures. And when we create desire, when there's an emotion behind it, we will rationalize the purchase. When you want something, we buy based on emotion and we will justify with logic. So, when you get them (your potential clients) justifying the purchase in their head, you are getting them to overcome their objections.”

- April Meese

Topics Covered:

01:26 – Why it is an excellent time to maximize your beauty business this Q4

01:51 – Gift certificates that you can market as beauty treatment after the holiday stress

02:28 – Offer a Black Friday special or any promotion, but not always a discount

03:42 – Start talking and posting on social media about your promos and specials

05:16 – Present gift certificates/cards in the following forms - paper, plastic cards, e-gift cards

08:50 – Upgrade your promos and specials by offering gift cards bundled with a gift basket

09:52 – Have dollar value assigned to your gift certificates plus bonuses

11:00 – Two key things to indicate on the gift certificates

12:30 – How the extra bonus on your gift certificates will bring back more money to your business

14:09 – Why it is essential to offer specials not only for new clients but for existing clients as well

15:18 – Ways to promote your Black Friday special

15:40 – Why it’s a good thing to do business and run promotions with referral partners

18:14 – Another special to offer – a free gift with purchase or two-for-one deals

18:48 – Promote specials by participating on Small Business Saturdays as well

20:06 – Don’t forget to recommend your specials on Cyber Mondays too.

20:44 – Have a plan in managing customer purchases outside the country.

21:04 – Create a gift guide for your clients – top beauty items

22:23 – Find referral partners that will promote your business as well

24:06 – Recap

24:37 – Effective ways and tips to build your audience

30:08 – How giveaways in a 5-day holiday challenge will bring excitement and visibility for your business

31:03 – Why you need to offer a special in 24 hours

32:37 – Recap

38:16 – Reopening of Beauty Marketing Content Club

Key Takeaways:

“If you're offering any special or any promotion, it doesn't always have to be a discount. There is more perceived value in a bonus versus a discount.” – April Meese

“What I don't want you are doing is constantly running specials because then, people are only loyal to the discount. So, it's very hard to build a long-term business if you're constantly offering discounts because people are only loyal to the discount.” – April Meese

“A buyer is a buyer is a buyer. Once you have a client that is a buyer and they like what you do. And we've given them this great customer experience. We want to keep them. That's the way to build longevity. That's the way to build a sustainable business.” – April Meese

“There's a lot of things that are vying for our attention there. There's a lot of distractions during the holiday times, and a lot of businesses that want our money and want your clients’ money and people are willing to spend it during this time. So how are you going to get their attention too at your services and to buy your services?” – April Meese

“When they sit down and write why they would be a good candidate, and they have to type and think about it, they're selling themselves. They are creating more desire for your service. So instead of you trying to create desire, they are creating the desire and demand in themselves for your service.” – April Meese

“Indecision is a decision. Indecision is a decision for not taking action.” – April Meese

If you would like to get a FREE copy of my "Uncommon Strategies to Get Clients Now" where I share my signature Client Attraction Formula then click here for that PDF https://www.aprilmeese.com/client-attraction-formula

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Episode 12: Tips to Rev Up Your Quarter 4 Profits Before Holidays

Why you have to check out today’s podcast:

Summary

Stay connected with news and updates!

Stay connected with news and updates!

You're almost to greatness!