Episode 16: Upcoming Marketing Trends for 2020
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Why you have to check out today's podcast:
- Facebook ad rules have become stricter and how you have to adapt to these changes
- The trend in "binge-ing" of content, what it means to your beauty business
- The reason why in-person events will be a massive trend in 2020 and how your business can benefit from it
Summary
The start of a new year is the perfect time to look back and assess what worked and what didn't work in your business, and make new plans to meet your goals. An essential step in achieving your business goals is to focus on which marketing trends will make 2020 your breakthrough year. Understanding these marketing trends at the start of the year will enable you to make sound business strategies and grow your business optimally. In this episode, I will share the marketing trends that you need to know about in 2020.
"When they have a connection with you, that is the way that you stand out. They're binge-watching your stuff, and therefore they're developing a connection with you. And then when they feel ready, and that is the key, when they feel ready to get those services, then they're going to come to you."
- April Meese
Topics Covered:
02:34 – How the increasing awareness of beauty procedures in the general public helps the permanent make-up industry to grow and creates more competition
03:37 – Why advertising is becoming more expensive
04:15 – The implications of Facebook getting stricter on their rules on ads and what can we do about it
05:46 – Defining market sophistication and finding ways to appeal to the clients
07:37 – The factors why our client's or audience's attention are scattered and how to capture their interest
10:13 – The reasons that made "binge-ing" of content popular the past years
12:01 – How in-person events becoming a trend can help your business.
16:08 – The advantages in partnering with other beauty professionals
Key Takeaways:
"There's only so much room in the newsfeed on Facebook or Instagram and that makes more competition. So, it makes that price of ads go up." – April Meese
"With marketing, you want to constantly be putting yourself out there and showing how you're different, and showing how do you stand out in a crowded market. That's what I always say. And one of the things is focusing on your uniqueness, and sometimes I'll say like what makes you weird and fantastic, like weirdly fantastic." – April Meese
"We've got so many digital distractions. You've got thousands of channels on cable, YouTube, the internet, and there are so many social media sites you can go to. How do you get their attention? I encourage you to be creating consistent content that stands out in connecting with your audience. I recommend doing a video." – April Meese
"Once the client find something that captures their attention, then what they want to do is to consume more of that content." – April Meese
"Not only do I take my notes, but I write down like two or three things that I like, maybe even circle them in a different color, and say these are the three things that I'm going to focus on." – April Meese
"It gives people something to talk about. And when your clients are excited about what you're doing right, they're excited about your business, and they're going to talk about your business more." – April Meese
"In-person events are not only for you to learn and connect with others, but also for you to host to grow your audience." – April Meese.
"Connections are always key." – April Meese
"Referral partners are huge in leveraging the authority of another professional and getting in front of their audience." – April Meese
If you would like to get a FREE copy of my "Uncommon Strategies to Get Clients Now" where I share my signature Client Attraction Formula then click here for that PDF https://www.aprilmeese.com/client-attraction-formula
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