Episode 23: Are You Playing to Win or Are You Playing Not to Lose?
Why you have to check out today’s podcast:
- Know the critical steps you can take if your business is struggling
- Learn why we need to change in order to help our business
- How marketing enables you to create awareness, capture your clients’ attention, connect with your clients, and convey the value of your services
Summary
In social media marketing, there are countless strategies that you can discover. The challenging part is figuring out what will work and what will not for your business. But the hardest part is adapting to its changes. And change is inevitable in social media. That’s why, as business owners, we also need to change, think and do things differently. Are you taking appropriate actions to meet your goals? But what if your business is struggling? Will you be able to turn it around and save it from dying?
Don’t miss this episode and find out why it becomes harder to stand out in social...
Episode 22: Katy Bramkamp on Sharing Her Experience with Elevate Program and Growing a Beauty Business
Why you have to check out today's podcast:
- The value in having a coach from the same industry that will guide you through your business
- Why it is essential to strengthening your marketing message with the right audience and time
- The power in connections and having referral partners which are valuable in building your business
Summary
In this episode, we feature an Elevate student – Katie Bramkamp as she narrates her journey in her beauty business. Katie had her share of struggles in finding clarity and direction, taking action and connecting with authority partners. The Elevate masterclass program helped her business tremendously through lessons that advantageously worked with her goals. An added factor is to have a coach who is an industry expert and knows the ins and outs of the business very well. Tune in to this unique feature as Katie gives her first-hand experiences working with April during the program. She will also share the different strategies that...
Episode 21: Social Media Changes and What You Need To Know
Why you have to check out today’s podcast:
- Know the impact of the changes in Facebook and Instagram that you should be aware of
- Learn the different ranking signals that will immensely help in increasing your relevancy score
- Discover the things that will hurt your relevancy score and how to avoid them
Summary
Nowadays, social media plays a massive role in the marketing strategies of every business. That’s why it is imperative that we understand, study and strategize how to utilize these social media platforms like Facebook and Instagram. This episode is loaded with in-depth and vital information that can guide you with the recent changes in social media. By learning these changes, you’ll maximize the use of these tools that will help you to connect with your potential clients and eventually give positive and progressive results for your beauty business.
Episode 19: Understanding the Customer Commitment Level of Buying
Why you have to check out today’s podcast:
- What market sophistication is and why every business owner should know it
- Check out the different strategies to use in getting customers
- The reasons why marketing strategy starts not only on targeting customers but also with the marketing message
Summary
As business owners, we want to increase our sales. And to increase sales means we need to get more buying customers. That’s why a crucial part of every business’s marketing strategy is understanding the customer journey, knowing the customer commitment level, and enticing them to buy. This episode will give you in-depth details on how to target your audience, convey your marketing message, and tried and tested tactics on how to get customers depending on the cost, risk and commitment levels.
“A lot of us are marketing to the clients right where we're warming them up. We are trying to get them to buy. We are marketing them up...
Episode 14: Five Things You Must Know Before Starting a PMU Beauty Business
Why you have to check out today’s podcast:
- Know why the permanent makeup industry is a lower barrier to entry (get started) in terms of cash flow when compared to other businesses.
- Discover why it is crucial to keep on practicing permanent makeup or whatever beauty service you are studying with models in schools.
- Learn why proper pricing includes knowing your worth but also knowing what the market will pay.
Summary
The permanent makeup industry is not all about a lucrative career and a glamorous business. Remember that it is still a business. For every business to thrive and survive, you are going to invest in many things. It takes lots of money, time, mental strength, research to learn new and unknown practices, and taking your business seriously to make it work. In this episode, I will discuss the significant and profound realities of how the permanent makeup (PMU) industry works and the five critical things that you must know before...
Episode 13: How to Deal with Customer Complaints, Bad Reviews, and Internet Trolls
Why you have to check out today’s podcast:
- Know the essential things to do and consider when someone leaves a bad review
- Learn what to say and how to respond to negative feedback and bad reviews
Summary
Business owners work hard to get excellent and positive reviews for their products and services to earn the trust and loyalty of their clients. But, inevitably, it will not always go that way. Part of running a business is getting bad reviews and complaints. No matter how you accept and prepare for this negativism, you’ll find yourself sad, frustrated, feeling-not-enough, defensive, etc. And that’s normal because we can’t please everybody. But look at it from a different perspective, you can do something about it. You need to learn how to deal with this feedback, reviews, and complaints professionally.
In this episode, we’re going to focus on how to respond with nasty customer comments, negative reviews, and...
Episode 12: Tips to Rev Up Your Quarter 4 Profits Before Holidays
Why you have to check out today’s podcast:
- To find out about different marketing ideas with using gift certificates.
- Why it is essential to offer specials not only for new clients but for existing clients as well
- Why it’s a good thing to do business and run promotions with referral partners
Summary
The holiday season is not only a season of merry-making but a season of shopping and spending as well. And this is a perfect time for every business to maximize profits and finish the year strong. But the challenge lies in finding ways to make our business stand out from the rest, knowing what our customer wants, and taking advantage of the holiday rush.
Join me in this another exciting episode as I give you lots of ideas and strategies to attract new clients, nurture existing customers, build authority with referral partners, and so much more. These tips will effectively boost your promotional and marketing campaigns that will help bring...
Episode 10: How To Be Certain of Your Success
Why you have to check out today’s podcast:
- find out how your confidence is your currency
- The importance of setting your goals with your deepest whys
- The value in making a decision and making it work
Summary
What is success for you? How will you know that you already succeeded? Success is a complicated to define and the road to reach it is quite a journey. The good thing is success is possible to achieve coupled with the right mindset and strategies, be it on your personal or business goals. Join me today in a very meaningful episode as I guide you on how to be certain of your success. Know why confidence is the key to building and growing your business. From showcasing your skills and applying your technical know-hows to making big decisions and scaling your business, confidence plays a very crucial role. Get inspired on why you need to experience discomforts, changes, failures, and disappointments to help you grow and...
Episode 9: Struggling Beauty Practitioner vs Successful 6-Figure Beauty Professional
Why you have to check out today’s podcast:
- The qualities that separate a struggling beauty practitioner from a successful six-figure beauty professional
- What is the principle of authority influence, and how it works?
- Know how to position yourself with the marketing message that makes you the go-to professional in your area
Summary
You need to be a beauty professional who has refined her marketing message and positioned herself as the authority in your area. You want a consistent flow of clients and an established base of referrals. Then with the demand for your services, you can raise your prices and choose to work less. And when you work less, you have more time for your family and loved ones. Ultimately, you establish a sustainable business that helps you enjoy your work and your life. This is the life of a successful six-figure beauty professional that I aspire my audience to be.
Join me in this another exciting episode as I share...
Episode 7: Boundaries=Self-Worth=Confidence
Why you have to check out today’s podcast:
- Discover how setting boundaries in your business and personal life will lead you to have more self-worth.
- What is self-integrity, and why is it a hard thing to do?
- Learn the actionable advice to define the situations that are crossing over the boundaries in your business and personal life.
Summary
Dealing with various factors affecting our own and business lives can be very tough and challenging. That’s why it is crucial to define your boundaries, to honor yourself, and to have self-worth. Boundaries are the limits we establish to protect ourselves physically, emotionally, and mentally. When we are clear with our limitations, we are valuing ourselves and defining our self-worth. And when we are honoring yourself and showing that we have self-esteem, our confidence will grow.
In this episode, I share my experiences and insightful advice in correlating boundaries, self-worth, and...