Episode 60: BTS--Why I took almost 1 1-2 months off of Social Media
What you will learn from this episode:
- Learn how to give yourself space and grace to have a life and business you enjoy with less stress and overwhelm
- Learn about leveraged marketing and not just any tactic that helps you get greater results in your beauty business
- Find out valuable free and non-free resources that will help you gain quick wins as well as the needed beauty business boost
Summary:
The year 2020 has put all of us in a situation none of us would have imagined happening. Business-wise, my beauty business shutdown as well as those of my students’ business. Despite what happened I still continue to find ways to help them with their business and myself, too. Since starting my beauty business, I have always been juggling family duties with work, but by the end of 2020, I felt my body was getting worn out. I had been sick with a sinus infection and hives from the family tension and anxiety that came about with quarantine. So I’ve decided to take...
Episode 59 Quick Tip: The Importance of Niching Down in your Beauty Business
What you will learn from this episode:
- Find out the two most important factors you need to grow your business.
- Learn about why niching down allows your business to expand more than you think.
- Learn how to create a business model and marketing message that perfectly resonates with your audience.
Summary:
Many beauty professionals are so passionate about many things they end up with no results because they become a jack of all trades but master of none. Most successful brands/beauty professionals that you may follow started with one main service skill. After they mastered that primary skill, then they eventually expanded. However, many beauty professionals are scared that they will limit themselves when they narrow down to offering just one "thing" when they start their business. The opposite is true in that you have the chance to market your strength and become the go-to person at the top of your prospective client's mind.
If you don't see any...
Episode 58: Preparing Your Beauty Business for December
What you will learn from this episode:
- Learn how to think about your business in creative ways not just by way of discounts
- Find out about marketing strategies that will have customers and clients swooning over your holiday specials
- Learn about ways to gather testimonials to strengthen more your social proof to ramp up your holiday sales
Summary:
Like Black Friday, December is also one of those holidays people worldwide look forward to. It is probably one of those days when people are likely to spend more, however tight the situation may be.
As you look forward to this month, you can't help but also think of what you can do for your business. Saving time and energy should be on top of your list. That is why it is best to have your systems in check. Getting a checklist on what to do next makes for speedier action. Think about your documentation for your client gifts, team appreciation system, and don't forget about your vision and planning for next...
Episode 57: Asking Better Question For Your Beauty Business
What you will learn from this episode:
- Find out what questions you need to ask yourself to keep you on track in achieving your business goals
- Learn how to set a goal that helps you establish a plan to get there
- Find out why less is more in growing your business
Summary:
Asking important questions that concern your beauty business peel off layers of more important issues that need to be addressed. It will not only help you dig deeper and deal with what matters most but that it will help you move closer to your goal easier and faster.
You must be always on track to where you are supposed to go and asking these questions helps a lot. The questions you ask yourself matter a lot depending on what stage in your business you are in. If you are just in the beginning stage, what concerns you most is getting clients in. What are clients thinking about, what are they dealing with now? How to overcome the client’s objections to your service? Which...
Episode 56: How to Run a Black Friday Special that Works
What you will learn from this episode:
- Find out the pros and cons of running a promotion on Black Friday to help you decide if the money to be earned is indeed worth it
- Learn how to stand out from the rest and create genuine excitement and frenzy over your promotional offer
- Find about promotional ideas that build consumers' loyalty to the product rather than to discounts
- Discover about a promotional offer that increases a product's perceived value
- Find out how to make a WIN offer to clients that they can't resist
- Find out about a mini-workshop that gives you three strategies that are going to boost your overall revenue without a discount at www.aprilmeese.com/BF
Summary:
Black Friday or Cyber Monday is just around the corner. Statistics point out that people spend more at this time of the year because they are already preconditioned to spend more. It is just a matter of standing out with your offer and grabbing their undivided attention.
As the...
Episode 55: Inspiring 6-Figure Beauty Boss Series With Angela Torresiani
What you will learn from this episode:
- Learn to believe in your truth even when everyone around spread lies about you, for, in the end, you win
- Find brilliance in going all-in even when others are fleeing
- Discover tips on how to look and feel great every time, even if you think otherwise
Summary:
How would it affect you when told that you're horrible and no good tattoo artist? What's worst, this rude man tells you to keep ruining people's tattoos so he can make money off fixing your mess? Cowed down, you’d probably be.
But not this amazing woman. She had been told lies, but she refused to believe them. Instead, that fire within her was ignited that she did her best even more. One day she just proved that she's undisputed because she only believed in her truth.
Angela Torresiani apprenticed as a tattoo artist in 1997 in NYC and began working full time as a professional tattoo artist in 2001 in Tacoma, WA. She learned permanent makeup in 2003 and has since worked...
Episode 53: Inspiring 6-Figure Beauty Boss Series with Georgie Westley
What you will learn from this episode:
- Discover how to turn the worst situations into doors of opportunities to start a business and be successful at it
- Find out the latest trends, techniques, tools, and ideas to keep you updated with the best the beauty industry can offer so you can serve your clients better
- Learn how to keep connecting and engaging your clients even when your business is still closed
- Find out tips on how to become more competent and confident in your skills, as well as tricks to fight anxiety and stress so you can fully show up to your clients
Summary:
How do you break through those times when you feel defeated, and the world inside you is crumbling? How do you maintain a composure even when inside you are cracking? It is hard to imagine building an empire amidst the ashes of a burnt relationship.
Only a strong mindset can see through it all. Our guest for today shares her story to prove that.
Georgie Westley is the owner of...
Episode 41: Our Changing Industry
What you will learn from this episode:
- Learn how to leverage other successful entrepreneurs’ business model
- Learn how to grow your business in any economy the world is in
- Find out about a system that will help you not just with tactics but with strategies to grow your business
Summary:
The changing times call for us to think about where we are in our business. It’s a challenging time and I know how you feel as I also tried to start a business during the great recession. It is never easy but you can still take action. This is the time to be creative and think outside of the box. We need to adapt to change.
If you are struggling with your beauty business, want to turn things around, or believe a unique system can help you, then consider the Amplify Method. This method is taught in one of the courses I offer that will change your business. Not just with tactics but strategies that will attract the right customers--not just bargain hunting...
Episode 32: Should You Sell Now Or Not?
Why you have to check out today’s podcast:
- Find out why you should stop selling out of guilt and fear
- Learn about what you can and should do if you decide to open your beauty business at this time
- Learn about what you can do to keep your business moving ahead should you decide to stay closed for the meantime
Summary
Those of us in the beauty industry have big hearts and we are in this business because we love helping others. That is why we have to be reminded that whatever decision we choose to make at this time must be done out of concern for clients.
If you choose to stay closed at the moment and not sell, may it not be for the reason of guilt and fear. Feeling guilty that you are taking something from your clients robs them of the right to feel good about themselves because we're not just talking about surface beauty. It’s a lot more than that, it’s about confidence and taking back time that are the real results. Your guilt is...
Episode 31: How To Manage Expectations
Why you have to check out today’s podcast:
- Learn what constitutes a realistic expectation both short-term and long-term
- See the importance of communication and how to be sensitive to clients’ expectations of your business
- Learn to understand consumers’ behavior and incorporate them into your renewed business expectations
Summary
If we are going to pull through this crisis, we must work together to adjust our expectations. Be honest and transparent with your clients. Communicate your position and share some of the changes you have had to make as a result of this pandemic. We're all in this together, so communicating effectively will help bridge some of the gaps and insecurities running rampant right now.
When you're setting expectations for yourself, know that you cannot please everyone. One person can surely make an impact, but one person cannot do it ALL. We are in a new normal now, which makes it necessary to adjust our expectations since...